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a2 Milk Canada Announcement Release

FOR IMMEDIATE RELEASE

Media Contact:

Mia Fazio

Mfazio@covetpr.com

      

The a2 Milk Company develops partnership with Agrifoods Cooperative to launch its

high quality protein a2 Milk® brand in Canada

BOULDER, CO (March 11, 2020) - The a2 Milk Company, an innovative dairy nutrition company helping people live better lives through the benefits of the A2 protein, is pleased to announce a licensing agreement that will enable the expansion of a2 Milk® into Canada.

As of today, The a2 Milk Company has entered into an agreement with Agrifoods Cooperative (Agrifoods) to license the brand in fluid milk for the Canadian Market.  The product line at launch will include a range of fresh a2 Milk® products.

The expansion comes at a time of impressive brand growth globally and in the US market for the company. In its half year results published in February, The a2 Milk Company made substantial gains in revenue and earnings, with a total revenue of 806.7 million New Zealand dollars, an increase of 31.6%. Additionally, U.S. revenue more than doubled compared to the prior corresponding period, up to NZ$28 million and representing a growth of 116%.

“The a2 Milk Company is thrilled to expand into the Canadian market and we are looking forward to introducing our products to new consumers from coast to coast in the ensuing months,” said Blake Waltrip, CEO of The a2 Milk Company U.S. “Signing on with Canada’s Agrifoods will allow a2 Milk® products to gain exposure rapidly in Canada.  This brings us closer to our goal of giving every consumer the chance to enjoy the nutritious benefits of real, high quality milk that is easier on digestion.”

“Agrifoods and The a2 Milk Company is an excellent partnership and we couldn’t be more excited to offer a2 Milk® products to our Canadian consumers” said Maheb Nathoo, CEO of Agrifoods Cooperative.” The a2 Milk Company is an innovator in the dairy industry and we are thrilled to be a partner.”          

For the Canadian expansion, The a2 Milk Company will work with Agrifoods and local Canadian dairy farmers to identify cows that naturally produce only the A2 protein type, and to process their milk separately, making it possible for those with sensitivities to enjoy 100% real, cows’ milk.

About The a2 Milk Company

The a2 Milk Company was founded in 2000 in New Zealand by Dr. Corran McLachlan after a scientific research showed that proteins in milk affect people differently. a2 Milk® comes from cows that naturally produce only the A2 protein.  Published research suggests a2 Milk® may help avoid stomach discomfort.  a2 Milk® products include Whole, 2% Reduced Fat, Chocolate 2% Reduced Fat, Fat Free, Sweet Cream Coffee Creamer, and Creamy Vanilla Coffee Creamer. For more information on The a2 Milk Company, its products, and location availability, please visit www.a2milk.com

About Agrifoods Cooperative

Agrifoods Cooperative has proudly been in business for over a century and has grown to become one of Canada’s leading cooperatives with over 2,900 members.

The traditional values upon which Agrifoods was founded underlie its commitment for continual innovation in order to serve its valued customers’ and consumers’ changing needs. Agrifoods’ premium family of brands – Organic Meadow, Rolling Meadow, Meadowfresh, Earth’s Own and Happy Planet –– employ over 400 people and have become leaders in the health and wellness industry, producing a wide range of premium, on-trend, wholesome foods and beverages available from coast to coast. www.agrifoods.ca