Contact: Megan Licursi
CR Brands Launches ARM & HAMMER™ Fruit & Vegetable Wash
CINCINNATI—DATE—CR Brands has signed a license agreement with Church & Dwight Co. to launch ARM & HAMMER™ Fruit & Vegetable Wash. It safely eliminates more than 90 percent of pesticide residue1 while also washing away wax and soil. The product will launch in retail stores in Q1 of 2019.
ARM & HAMMER™ Fruit & Vegetable Wash uses pure and simple ingredients and is scientifically proven to clean 4x better than water alone2.
“Consumers are growing more health conscious every day, looking for products to keep their families safe,” said CR Brands CEO Dan Mickelson.
According to independent studies, washing produce with water and/or bleach still leaves behind large traces of pesticides. Surface pesticide residues were most effectively removed by a baking soda solution when compared to either tap water or a bleach solution.
“ARM & HAMMER™ Fruit and Vegetable Wash is the only produce wash with baking soda as the primary active ingredient,” said Mickelson.
ARM & HAMMER™ Fruit & Vegetable Wash is free from harsh chemicals, leaves no odor or taste behind, and is vegan-friendly and gluten-free.
The agreement between Church & Dwight Co. and CR Brands was brokered by Church & Dwight’s licensing agency, Brandgenuity.
About CR Brands
CR Brands has an outstanding portfolio of nationally-recognized brands that are market leaders across a variety of categories and consumer segments. In addition to Arm & Hammer®, CR Brands’ ever-expanding list of brands includes Biz Stain & Odor Eliminator, with more stain-fighting ingredients and superior cleaning vs. other laundry additives; and Dryel, the #1 at-home dry cleaning solution. For more information, please visit www.crbrandsinc.com.
About Church & Dwight Co.
The Church & Dwight Co., Inc. (NYSE: CHD) founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda. The Company manufactures and markets a wide range of personal care, household, and specialty products under recognized brand names as ARM & HAMMER, TROJAN, OXICLEAN, SPINBRUSH, FIRST RESPONSE, NAIR, ORAJEL, XTRA, VMS (L’IL CRITTERS and
VITAFUSION), BATISTE, and WATERPIK. These eleven key brands represent approximately 80% of its consumer sales. For more information, visit the Company’s website.
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2 When used as directed.