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Education & Events - September 11-14, 2019

Trade Show - September 12-14, 2019 | Baltimore Convention Center

Baltimore, MD, USA

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Kraft Heinz Springboard Brands Ready to Take Expo East

PITTSBURGH & CHICAGO – September 9, 2019 – Springboard, a platform launched by Kraft Heinz in 2018 to nurture, scale, and accelerate growth of disruptive brands, recently graduated its second Incubator Program class. The program was created to help nurture and develop the next generation of food & beverage brands, while staying close to entrepreneurs, new ideas and consumer trends.

All Incubator teams fall strongly within at least one of the Springboard committed growth pillars: Natural & Organic, Specialty & Craft, Health & Performance, and Experiential brands.

The second Incubator class continued the vision and included Blake’s Seed Based, BRAMI, Ka-Pop! Ancient inGRAINed Snack Co ™, Origin Almond® and Tiny Giants.

Since completing the Springboard 16-week program composed of learning, funding, infrastructure access, these cohort companies have shared the following updates:

  • Ka-Pop! Ancient inGRAINed Snack Co ™ recently launched 3 Ka-pop! Popped Chips SKUs in Whole Foods and Safeway/Albertson’s Rocky Mountain Divisions
  • Origin Almond® Cold-Pressed Juices are unveiling a total rebrand which includes refreshed packaging, and improved formulation using Zero-Waste almonds. They are also launching new flavor Hemp Mojito, a mocktail-inspired refresher. 
  • Blake’s Seed Based bars will enter over 500 doors the next two months with Jewel, Hy-Vee, Walmart, and REI. They’ve also launched two new snack bars, Blueberry Lemon and S'mores. 
  • BRAMI Lupini Beans Snack is now national with Sprouts Farmers Market in the Alternative Snacks Set; and recently launched a bulk pack for food service available for salad bars nationwide.

These companies will join Springboard and several Cohort 1 companies at NPEE.  NPEE attendees are invited to visit the following Springboard brand booths: Springboard Booth #2125, Origin Almond #8523, Ayoba-Yo #8130, Cleveland Kraut #8127, and Poppuli #8027.