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Hillsborough, NJ, Release: September 11, 2019. For Immediate Release  Pure Batch, a mother/daughter plant based treats company, announced a major rebranding to reflect the company’s commitment to retail in the refrigerated grab-and-go channel. 

Angela B. Millin (Mama Millin), co-founder and CEO of Pure Batch says, “Seeing our vision come to life in a whole new way has been an unbelievable reality. We are so excited watch how the new look and feel of our company is accepted by the food and wellness communities and look forward to a very successful show in Baltimore this week.” 

Together, the Millins’ have created the first available line of refrigerated-to-eat cookies (Cacao Chip Cookie and Almond Pignoli Cookie), the first mainstream accessible version of the traditional Italian pignoli cookie, four types of non-date based truffles (Chocolate Coconut Truffles, Cookie Dough Truffles, Espresso Truffles, Snickerdoodle Truffles) and a 14/14 allergen-free brownie (All Day Brownie) boasting 10g of protein per serving. Pure Batch is certified USDA Organic, certified gluten-free, certified Vegan, certified Soy-Free and completely peanut-free across the line. They are also a member of the WBENC as a 100% owned by women company. 

Pure Batch’s goal is to provide safe and delicious products for people to enjoy without fear or hesitation. Their tag line, Don’t Fear The Treat, means that you shouldn’t have to worry when enjoying one of their batches. Mama Millin always advocates for preservative-free products because of her health history and strives to make as many products as she can that are tailored specifically to individual diet needs or preferences.

The rebranding, designed by Harmless Studio, includes a top-to-bottom redesign of the company’s website, logo, communications and correspondence. Pure Batch’s new brand assets include a soft, pastel color coded palette where each product can be identified by it’s unique color, a new logo inspired by co-founder Mama Millin’s handwriting and an eye-catching mark to represent the brand which can be looked at from two angles. 

Contact info: Company: Pure Batch Name: Angela K. Millin Title: Co-Founder + CMO Company URL: Address: 6 Ilene Court Building 9, Unit 21 Hillsborough, NJ 08844 Phone: +1609-373-2015