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Bob's Red Mill

Milwaukie, OR 97222
United States

Bob’s Red Mill Natural Foods produces more than 400 products, including a full line of certified gluten free products and an extensive line of certified organic products. With a wide variety of whole-grain products—from flours and hot cereals to baking mixes and grains—Bob’s Red Mill has “whole-grain foods for every meal of the day.” Bob’s Red Mill is the nation’s leader in stone milling and is dedicated to producing natural foods in the natural way.

Brands
Bob's Red Mill Natural Foods is a distinctive stone grinding miller of whole grain natural, organic, and gluten free flours, cereals, mixes, and baking aids.
Press Releases
Bob’s Red Mill Extends Oats from Bowl to Bar with First Foray into Snack Aisle

Media Contact:

Sara Stewart, Maxwell PR

(503) 231-3086 / Sara@maxwellpr.com

Bob’s Red Mill Extends Oats from Bowl to Bar with First Foray into Snack Aisle

– New Bob’s Better Bars Deliver Whole Grain Nutrition and Jam-Packed Flavor –

Milwaukie, Ore. Jan. 16, 2019 – Forty years after reviving old world-style milling, Bob’s Red Mill is bringing its expertise in whole grain foods to the snack aisle. Bob’s Better Bars combine the company’s signature whole rolled oats with peanut butter and ingredients like honey, chocolate, strawberry and banana to create five deliciously chewy, nutritious bars.

The bars are another way for the employee-owned company to satisfy consumer demand for easy, portable nutrition following the popularity of its lines of Muesli and Oatmeal Cups.

“Our mission has always been to add whole grain nutrition to every meal of the day. With more people snacking than sitting down to traditional meals, we jumped at the chance to create a better tasting, healthier bar,” said Bob’s Red Mill CEO Dennis Vaughn. “Our fans trust our products to be high quality and wholesome. We think our reputation will give us an advantage in the bar category.”

Inspired by founder Bob Moore’s own family recipe, Bob’s Better Bars start with simple ingredients – whole grain oats, peanut butter and honey – to strike a balance of nutrition and flavor. “We worked on the recipe for a long time to make sure our bars taste as good as the ones I remember my wife Charlee making at home years ago,” said President and Founder Bob Moore. “We’re over the moon with the results, and we know our customers will be too.”

Bob’s Better Bars are gluten free, Non-GMO Project verified, and free of soy, dairy and eggs. Each bar offers up to 7 grams of protein and a good amount of fiber to help fuel runners, parents, kids and anyone looking for a quick breakfast, afternoon pick-me-up or meal replacement. Five flavors include:

  • Peanut Butter Chocolate & Oats
  • Peanut Butter Jelly & Oats
  • Peanut Butter Coconut & Oats
  • Peanut Butter Banana & Oats
  • Peanut Butter Apple Spice & Oats

They’re available immediately online via www.bobsredmill.com, as well as at select retailers nationwide, for a suggested retail price of $1.99 per 1.7 oz. bar.

About Bob’s Red Mill

Bob’s Red Mill Natural Foods is a leader in nutritious, organic and gluten free foods. The company’s mission to promote “whole grain foods for every meal of the day” is backed by a diverse line featuring more than 400 products including whole grains, stone-ground flours, cereals, baking mixes and more. With a dedicated gluten free manufacturing facility, strict quality control protocols and an in-house gluten testing laboratory, Bob’s is a trusted source for safe gluten free products. The company was founded by Bob Moore in 1978, and in 2010 Bob shared the company to his employees through an Employee Stock Ownership Program. Today, 89-year-old Bob continues to serve as founder and president of Bob's Red Mill, where he continually inspires the company's 500-plus employee-owners with his passion for nutrition and entrepreneurship. Bob's Red Mill is located in Milwaukie, Oregon, just outside of Portland.

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PEANUT BUTTER APPLE SPICE & OATS BOB'S BETTER BAR

PEANUT BUTTER BANANA & OATS BOB'S BETTER BAR

PEANUT BUTTER BANANA & OATS BOB'S BETTER BAR

PEANUT BUTTER CHOCOLATE & OATS BOB'S BETTER BAR

PEANUT BUTTER CHOCOLATE & OATS BOB'S BETTER BAR

LEMON BLUEBERRY PAN-BAKED GRANOLA

PEANUT BUTTER COCONUT & OATS BOB'S BETTER BAR

PEANUT BUTTER JELLY & OATS NATURALLY FLAVORED BOB'S BETTER BAR

PEANUT BUTTER JELLY & OATS NATURALLY FLAVORED BOB'S BETTER BAR

Organic Quinoa Grain

Organic Quinoa Grain

Gluten Free Muesli Cup

Gluten Free Muesli Cup

Gluten Free Organic Old Fashioned Rolled Oats

Gluten Free Organic Old Fashioned Rolled Oats

Nutritional Yeast

Nutritional Yeast

Organic Steel Cut Oats

Organic Steel Cut Oats

Gluten Free All Purpose Baking Flour

Gluten Free All Purpose Baking Flour

Unbleached White All Purpose Flour

Unbleached White All Purpose Flour

Organic Golden Flaxseed Meal

Organic Golden Flaxseed Meal

Paleo Muesli Cup

Paleo Muesli Cup

Xanthan Gum

Xanthan Gum

Gluten Free Tropical Muesli Cup

Gluten Free Tropical Muesli Cup

Natural Almond Flour

Natural Almond Flour

Organic Coconut Flour

Organic Coconut Flour

Whole Grain Rolled Oats

Whole Grain Rolled Oats

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