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Good Culture

Irvine, CA 92606
United States

Our Mission is to make real healing foods available to all, without hurting animals or our planet. We develop great-tasting foods that only use real, simple ingredients sourced from partners we know and trust. Our cultured products include: Organic Cottage Cheese, Simply Cottage Cheese, Probiotic Sour Cream, Wellness Probiotic Gut Shots, and Probiotic Smoothies.

Press Releases
Good Culture Probiotic Smoothies

Contact: Emel Shaikh, Krupa Consulting FOR IMMEDIATE RELEASE emel@krupaconsulting.com / t. 213.626.0465

CULTURED DAIRY INNOVATOR GOOD CULTURE® LAUNCHES PROBIOTIC SMOOTHIES

The California-based Brand Expands Probiotic Drinkables Product Line

Irvine, CA (January 15, 2020) – Fresh on the heels of expanding into a new drinkables category, Good Culture® – the clean label brand credited with revolutionizing cottage cheese for the modern age – continues to pursue innovation with the launch of its Probiotic Smoothies. Made with pasture-raised, protein-rich kefir, the Smoothies are available in three distinct flavors – Pineapple, Vanilla and Wildberry – and are an easy and convenient way for consumers to incorporate probiotics into their diet.

“Good Culture was founded on the principle of creating real, healing foods that are easy to access and don’t hurt animals or the planet. Interest in gut health is rapidly increasing, and Good Culture’s Probiotic Smoothies provide an efficacious dose of live and active cultures for those looking to improve overall wellness,” said Jesse Merrill co-founder & CEO. “Pasture-raised kefir is one of the most effective ways to get a powerful probiotic boost and we are committed to continued innovation in the cultured dairy space.”

Good Culture Probiotic Smoothies are USDA organic, powered by 35 billion CFUs (colony forming units) and feature 12 strains of live and active cultures, including the probiotic powerhouse BB-12, the world’s most researched and documented probiotic strain. BB-12 is clinically proven to rebalance gut flora and help the microbiome, leading to overall improved gut health, as well as boost overall immunity by increasing the body’s resistance to common respiratory infections.

The Smoothies, which are available in 7 fl. oz. bottles, contain 7 grams of protein and no sugar added – the light sweetness comes directly from the pasture-raised kefir, fruits and organic dates. The Pineapple variety is tart and refreshing; the Vanilla offers a touch of nutmeg; and the Wildberry features a mix of blackberry, strawberry and raspberry – making for a refreshing treat that is also good for you. True to Good Culture’s mission to deliver healing foods made with clean ingredients, the Smoothies contain no synthetic hormones, preservatives, gums, nor anything artificial.

The Smoothies perfectly complement Good Culture’s recently launched Wellness Gut Shots, which combine the efficacious probiotics in cultured kefir with functional superfood ingredients such as turmeric, matcha, chaga and collagen for a targeted approach to wellness. Good Culture is dedicated to using only the finest, whole ingredients to craft its superfoods and is committed to sourcing its milk from pasture-raised cows on sustainable family-owned farms.

Good Culture’s Probiotic Smoothies are launching at Whole Foods Market® stores nationwide in January. To learn more about Good Culture, visit goodculture.com.

About Good Culture

Good Culture is on a mission to make real, healing foods available to the masses without hurting the planet or our animals. Met with acclaim since the brand’s founding in 2015, Founders Jesse Merrill and Anders Eisner saw that cottage cheese, an overlooked and undervalued category, had the potential to be catapulted to the forefront of the real food trend, so they decided to shake up and reinvigorate the dairy aisle with the first certified organic, grass-fed, stabilizer and additive free cottage cheese. Good Culture leads the way with its organic, pasture-raised, high-protein, low-sugar, thick and creamy product that never uses gums or thickeners. This disruptive company is dedicated to using only real foods and simple ingredients across their growing portfolio of cultured foods. The overwhelming success of their flagship product led to expansion into other cultured food offerings such as probiotic-rich sour cream, and now two lines of pasture raised drinkable kefirs; wellness probiotic gut shots and probiotic

smoothies.

The “good” in Good Culture doesn’t just refer to their products. Good Culture has partnered with 1% for the Planet to support soil health and regenerative agriculture. Each time a consumer purchases a cup of organic good culture, 1 percent of the sale goes to a global network of nonprofit organizations dedicated to protecting the environment. As their chosen 1% for the Planet partner, Good Culture works with Kiss the Ground, who’s main goal is to support producers (farmers and ranchers) to build healthy soils on their land in order to pull carbon from the

###

increase biodiversity. As a direct result of the partnership, producers are granted scholarships to soil health training, soil tests on their land, and given additional consulting support. Good Culture can be

found in over 11,000 stores. To learn more about Good Culture, please visit goodculture.com.

atmosphere, restore water cycles, and

Good Culture Probiotic Gut Shots

Contact: Melissa Gibson, Krupa Consulting IMMEDIATE RELEASE Melissa@krupaconsulting.com/ t. 213.626.0465

DAIRY AISLE PIONEER GOOD CULTURE® LAUNCHES WELLNESS PROBIOTIC GUT SHOTS

The California-based brand disrupts another product category with its clean label cultured shots.

Irvine, CA (November 12, 2019) – Good Culture®, the brand that has revolutionized the dairy aisle with its clean label cottage cheese and probiotic sour cream, has announced the launch of its Wellness Probiotic Gut Shots. A new category for Good Culture, the USDA organic shots combining the efficacious probiotics in cultured kefir with functional ingredients like turmeric, matcha, chaga, and collagen, mark the next chapter for the cultured foods brand.

“Probiotic shots are an emerging category, and we saw a void in the space with an opportunity to merge functional ingredients with probiotics. Good Culture is built on the mission to deliver healing foods made with clean ingredients. As we looked to expand our portfolio of pasture-raised cultured dairy products, we wanted to offer an easy on-the-go way to get your daily dose of gut-friendly probiotics, said Jesse Merrill co-founder & CEO. “ With our kefir shots, we’re excited to provide consumers with an option that is both delicious and functional.”

Rich in probiotics and protein, kefir is a unique cultured dairy product that tastes like a tart, refreshing drinkable yogurt. Good Culture’s gut shots start with a base of pasture-raised kefir that supports digestive health and boosts immunity, while rebalancing gut flora and improving digestion for superb wellness. The 50 billion live and active cultures are what give Good Culture’s kefir its gut-friendly strength. Good Culture’s newest star is lightly sweetened with sweet potato juice and coconut sugar (lower glycemic index) and contains no synthetic hormones, preservatives, gums, nor anything artificial. These wellness shots also come loaded with functional superfood ingredients like turmeric, collagen, matcha, and chaga.

Good Culture Wellness Probiotic Gut Shots are available in four delicious varieties (3.4 oz each):

  • Pineapple + Turmeric to support brain function and joint health

  • Vanilla + Collagen to strengthen hair, skin, and nails

  • Chai + Matcha to create calm, focused energy for mind and body

  • Chocolate + Chaga to boost energy and deepen immunity

    Continuing with a real food and simple ingredient approach is top priority for this disruptive company that aims to make healing, real foods available to the masses without hurting the planet or animals. Met with acclaim since the brand’s founding in 2015, Good Culture is dedicated to using only the finest, whole ingredients to craft its superfoods. In addition, Good Culture is committed to sourcing its milk from pasture-raised cows on sustainable family owned farms.

Good Culture’s Wellness Probiotic Gut Shots will be available at Whole Foods Market® stores nationwide in November. To learn more about Good Culture, visit goodculture.com.

About Good Culture

The “good” in Good Culture doesn’t just refer to their products. Good Culture has partnered with 1% for the Planet to support soil health and regenerative agriculture. Each time a consumer purchases a cup of organic good culture, 1 percent of the sale goes to a global network of nonprofit organizations dedicated to protecting the environment. As their chosen 1% for the Planet partner, Good Culture works with Kiss the Ground, who’s main goal is to support

producers (farmers and ranchers) to build healthy soils on their land in order to pull carbon from the

###

Good Culture is on a mission to make real, healing foods available to the masses without hurting the planet or our animals. Met with acclaim since the brand’s founding in 2015, Founders Jesse Merrill and Anders Eisner saw that cottage cheese, an overlooked and undervalued category, had the potential to be catapulted to the forefront of the real food trend, so they decided to shake up and reinvigorate the dairy aisle with the first certified organic, grass-fed, stabilizer and additive free cottage cheese. Good Culture leads the way with its organic, pasture-raised, high-protein, low-sugar, thick and creamy product that never uses gums or thickeners. This disruptive company is dedicated to using only real foods and simple ingredients across their growing portfolio of cultured foods. The overwhelming success of their flagship product led to expansion into other cultured food offerings such as probiotic-rich sour cream, and now two lines of pasture raised drinkable kefirs; wellness probiotic

gut shots and probiotic smoothies.

atmosphere, restore water

cycles, and increase biodiversity. As a direct result of the partnership, producers are granted scholarships to soil health training, soil tests on their land, and given additional consulting support. Good Culture can be found in over 11,000 stores. To learn

more about Good Culture, please visit goodculture.com.

Exhibited At: 
Category: 
WHOLE MILK CLASSIC SOUR CREAM

WHOLE MILK CLASSIC SOUR CREAM

VANILLA + COLLAGEN WELLNESS PROBIOTIC BEVERAGE

VANILLA + COLLAGEN WELLNESS PROBIOTIC BEVERAGE

PINEAPPLE PROBIOTIC SMOOTHIE CULTURED KEFIR BEVERAGE

PINEAPPLE PROBIOTIC SMOOTHIE CULTURED KEFIR BEVERAGE

WHOLE MILK CLASSIC SIMPLY COTTAGE CHEESE

WHOLE MILK CLASSIC SIMPLY COTTAGE CHEESE

ORGANIC WHOLE MILK CLASSIC COTTAGE CHEESE

ORGANIC WHOLE MILK CLASSIC COTTAGE CHEESE

DOUBLE CREAM CLASSIC COTTAGE CHEESE

DOUBLE CREAM CLASSIC COTTAGE CHEESE

CHOCOLATE + CHAGA WELLNESS PROBIOTIC BEVERAGE

CHOCOLATE + CHAGA WELLNESS PROBIOTIC BEVERAGE

WILDBERRY PROBIOTIC SMOOTHIE CULTURED KEFIR BEVERAGE

WILDBERRY PROBIOTIC SMOOTHIE CULTURED KEFIR BEVERAGE

DOUBLE CREAM CLASSIC COTTAGE CHEESE

DOUBLE CREAM CLASSIC COTTAGE CHEESE

PINEAPPLE SIMPLY COTTAGE CHEESE

PINEAPPLE SIMPLY COTTAGE CHEESE

CLASSIC LOW-FAT SIMPLY COTTAGE CHEESE

CLASSIC LOW-FAT SIMPLY COTTAGE CHEESE

LOW-FAT CLASSIC ORGANIC COTTAGE CHEESE

LOW-FAT CLASSIC ORGANIC COTTAGE CHEESE

LOW-FAT CLASSIC SIMPLY COTTAGE CHEESE

LOW-FAT CLASSIC SIMPLY COTTAGE CHEESE

WHOLE MILK CLASSIC SOUR CREAM

WHOLE MILK CLASSIC SOUR CREAM

WHOLE MILK CLASSIC SIMPLY COTTAGE CHEESE

WHOLE MILK CLASSIC SIMPLY COTTAGE CHEESE

PINEAPPLE PROBIOTIC SMOOTHIE CULTURED KEFIR BEVERAGE

PINEAPPLE PROBIOTIC SMOOTHIE CULTURED KEFIR BEVERAGE

VANILLA + COLLAGEN WELLNESS PROBIOTIC BEVERAGE

VANILLA + COLLAGEN WELLNESS PROBIOTIC BEVERAGE

LOW-FAT CLASSIC SIMPLY COTTAGE CHEESE

LOW-FAT CLASSIC SIMPLY COTTAGE CHEESE

LOW-FAT CLASSIC ORGANIC COTTAGE CHEESE

LOW-FAT CLASSIC ORGANIC COTTAGE CHEESE

CLASSIC LOW-FAT SIMPLY COTTAGE CHEESE

CLASSIC LOW-FAT SIMPLY COTTAGE CHEESE

PINEAPPLE SIMPLY COTTAGE CHEESE

PINEAPPLE SIMPLY COTTAGE CHEESE

DOUBLE CREAM CLASSIC COTTAGE CHEESE

DOUBLE CREAM CLASSIC COTTAGE CHEESE

WILDBERRY PROBIOTIC SMOOTHIE CULTURED KEFIR BEVERAGE

WILDBERRY PROBIOTIC SMOOTHIE CULTURED KEFIR BEVERAGE

CHOCOLATE + CHAGA WELLNESS PROBIOTIC BEVERAGE

CHOCOLATE + CHAGA WELLNESS PROBIOTIC BEVERAGE

DOUBLE CREAM CLASSIC COTTAGE CHEESE

DOUBLE CREAM CLASSIC COTTAGE CHEESE

ORGANIC WHOLE MILK CLASSIC COTTAGE CHEESE

ORGANIC WHOLE MILK CLASSIC COTTAGE CHEESE

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