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I and Love and You

Boulder, CO 80301
United States

We know our name is unconventional. We also know it’s the name of a pretty rad album by the Avett Brothers (lighters up, y’all!). But for us, our name symbolizes the incredible bond between a human and a pet. Pets give us undying devotion, and we give pets the best food, the best love, and the best goofy Halloween costumes. We're all about that bond. With the help of holistic veterinarians, our grain free food and treats are formulated to include complete, whole-food nutrition that you and your pets will love.

Brands
"I and love and you"
Press Releases
"I and love and you" 2019 Expo West Press Kit

“I and Love and You” Debuts New Baked & Saucy Dog Food Line at Natural Products Expo West

Leader in Premium, Grain-Free Pet Food Launches First Bone Broth-Coated Wet/Dry Food for the Ultimate Versatile Meal

BOULDER, COLO. (March 5, 2019) – “I and love and you,” maker of premium holistic pet food and treats, will debut its new line of oven baked dog food, Baked & Saucy, at Natural Products Expo West this March. Lovingly baked in small batches with farm-raised meats as the first ingredient, Baked & Saucy features real Non-GMO produce and protein, is grain-free and made with probiotics for added digestion support. Coated in savory bone broth, Baked & Saucy dog food can be served dry for a delicious oven baked meal or wet for a saucy bone broth gravy. Attendees of Natural Products Expo West are invited to booth #5254 to see and learn about this latest addition to the “I and love and you” pet meal solution family.

“As humans, we would never eat the same meal for breakfast, lunch and dinner, so why should our furry friends?” said Beau Mainous, chief executive officer at “I and love and you.” “Our new Baked & Saucy line makes it easy for pet parents to spice things up and easily add variety to their dog’s meals. Simply serve dry straight out of the bag or add a little water and watch the bone broth coating transform into a rich and savory wet stew. Like many pet owners, at “I and love and you” we love our pets the same as we love human members of the family and believe they deserve the very best. Baked & Saucy is a totally new way for fur moms and dads to show their love at mealtime and keep their pups licking the bowl clean every day without having to switch up their food or add anything extra.”

Available in two delicious flavors, Chicken + Sweet Potatoes and Beef + Sweet Potatoes, the Baked & Saucy line has been holistic veterinarian approved and includes the optimal combination of whole-food nutrition, freshness and premium ingredients. Made with wholesome, real ingredients like chicken, peas, sweet potatoes and more, these two products offer your pup meal staples that are loaded with vitamins and probiotics for added nutrition support. Designed for dogs who never fail to appreciate a great meal, the Baked & Saucy line is perfect for all ages, breeds and sizes.

“I and love and you” believes love is the best food, and the best food should be available to all furry friends. This new line of natural dog food embodies this sentiment and will begin to rollout nationwide this month. Baked & Saucy will retail for $14.99 for a 4-pound bag, $34.99 for a 10.25-pound bag and $64.99 for a 21-pound bag.

“I and love and you” products are available at conventional, national and traditional grocers nationwide, as well as online at Amazon, Chewy, Thrive and more. For more information, please visit iandloveandyou.com.

About “I and love and you”

Based in Boulder, Colo., "I and love and you" makes premium pet food and treats that contain everything pets need to be happy and healthy, and none of what they don't. All products are made with real meat and contain no grains, fillers, or anything artificial, and are approved by a holistic veterinarian for uncompromising quality. That's why both the Naked Essentials™ and Nude Food™ Kibbles hold the coveted 5-star rating from DogFoodAdvisor.com, Best in Class from Clean Label Project, and are among the top-rated natural pet food brands on the market. "I and love and you" symbolizes the deep bond of love between a pet and pet parent, and everything we do to help nourish that love. "I and love and you" puts love into everything they do, which is why they put it right in their name. "I and love and you" can be conveniently found at your local grocery store or online.

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“I and love and you”

Press Fact Sheet

Overview:

“I and love and you” makes premium holistic pet food and treats that contain everything pets need to be happy and healthy, and none of what they don't. All products are made with real meat and contain no grains, fillers, or anything artificial, and are approved by a holistic veterinarian for uncompromising quality. That's why both the Naked Essentials™ and Nude Super Food™ Kibble hold the coveted 5-star rating from DogFoodAdvisor.com, Best in Class from Clean Label Project, and are among the top-rated natural pet food brands on the market. “I and love and you” symbolizes the deep bond of love between a pet and pet parent, and puts love into everything they do, which is why they put it right in their name. “I and love and you” is the fastest growing pet food brand in the natural channel.

History:

Based in Boulder, Colo., “I and love and you” started as a small pet food store that offered raw food for pets before real, whole, healthy pet food was a thing. Once the founders noticed that other pet owners shared their passion for clean, whole pet food, it became the brand’s passion to make better quality pet food accessible for all. Today, “I and love and you” is still independent and employee-owned, but their dream has grown into a mission: to help all pets live happier, healthier lives.

Products:

“I and love and you” offers a robust range of natural pet foods created with real ingredients. Product offerings include:

  • Baked & Saucy™ (NEW!) – Baked in small batches, this dog kibble features real non-GMO produce + protein, is grain-free and made with probiotics, it’s also coated in bone broth and can be served dry or wet. Simply add water to create a saucy bone broth gravy.
    • Dog Kibble – Chicken + Sweet Potatoes, Beef + Sweet Potatoes (SRP: $14.99 per 4lb bag)
  • Naked Essentials™ – Crafted without corn, wheat, soy, or rice, this grain- free dog and cat kibble is packed with protein and is made with real meat without any fillers. Each bag contains prebiotics and probiotics to help aid in digestion. Varieties include:
    • Dog Kibble – Chicken + Duck, Lamb + Bison, Salmon + Trout and Puppy Chicken + Lentil (SRP: $11.99 per 4lb bag)
    • Cat Kibble – Chicken + Duck, Salmon + Trout (SRP $9.99 per 3.4lb bag)
  • Nude Super Food™ – A super-premium, high-protein, grain-free dog and cat food, crafted with superfoods and non-GMO produce + protein.  Each bag contains prebiotics, probiotics and digestive enzymes for healthy digestion.
    • Dog Kibble – Poultry Palooza, Red Meat Medley, and Simply Sea (SRP $16.99 per 4lb bag)
    • Cat Kibble – Poultry a Plenty, Surf ‘n Chick (SRP $15.99 per 5lb bag)
  • Lovingly Simple™ –Designed for pets with sensitivities, this high-protein, limited ingredient dog and cat kibble is grain-free, crafted with real meats and packed with omega 3s and 6s. No poultry, beef, dairy, eggs and wheat.
    • Dog Kibble – Lamb + Sweet Potato, Whitefish + Sweet Potato (SRP $12.99per $3.9 lb bag)
    • Cat Kibble – Salmon + Sweet Potato (SRP $10.99 per 3.4 lb bag)
  • Stir and Boom™ – This homemade dog food contains the raw ingredients that dogs were meant to eat and enjoy.  Made with real ingredients you can see, non-GMO protein + produce, and grain-free. Simply add water, stir, and BOOM: a full meal in minutes. 
    • Raw Raw Beef Boom Ba, Raw Raw Chick Boom Ba, Raw Raw Lamb Boom Ba, Raw Raw Turk Boom Ba (SRP $23.99 per 1.5 lb bag)
  • Top That™ Meal Enhancers – Add these savory meal enhancers to your pup’s favorite food for an added dinner time experience, designed with a boost of superfoods. Convenient single-serve pouches that are recyclable and BPA free. Just squeeze on top of their current food to add variety.
    • Boost Meal Enhancer, Shine Meal Enhancer, Tummy Meal Enhancer (SRP $1.49 per pouch) 
  • Feed Meow™ Meal Enhancers – Savory meal enhancers for cats.  Feed Meow appurrtizers are a great way to add variety and moisture to your cats diet.  Use as a treat or in-between meals to add flavor and nutrition of your cat's diet. Convenient single-serve pouches that are recyclable and BPA free.
    • Boost Meal Enhancer, Shine Meal Enhancer, Tummy Meal Enhancer (SRP $1.39 per pouch) 
  • Wet Dog Food: Stews –Break out the can opener, human.  Our delicious, carrageenan free recipes will give new meaning to “bow-WOW”! Each flavor has earned the coveted 5-star rating from DogFoodAdvisor.com.
    • Beef Booyah, Cluckin’ Good, Gobble it up, Lamb-A-Rama, Moo Moo Venison (SRP $2.69 per can)
  • Wet Cat Food: Stews and Pates– These carrageenan free recipes will make your cat unconditionally love and adore you. Each can is crafted with high-protein ingredients and omega 3s and 6s with no added fillers.
    • Beef, Right Meow!, Chicken Me Out, Chicky Da Lish, Oh My Cod!, Purrky Turkey, Salmon Chanted Evening, Savory Salmon, Tuna Fantastic, Whascally Wabbit (SRP $1.49 per can)

Where to Buy:

“I and love and you” pet products are available at retailers nationwide, including Safeway, Albertsons, Publix, Kroger, Wegmans, Meijer, Harris Teeter, Whole Foods, Sprouts, Fresh Thyme and more. All products can also be found online at iandloveandyou.com, Amazon, Chewy, Jet, Walmart and Target.

Executives:

Beau Mainous, CEO + Pack Leader

Lindsey Rabaut, VP Marketing

Dr. Angie Krause, Holistic Vet DVM, CVA, CCRT

Find Us Online:

www.iandloveandyou.com

Instagram – @ iandloveandyoupet

Facebook – ‘I and love and you’
Twitter – @ILY Pet

Media Contact:

Lynsey Winters

Rachel Kay Public Relations

858.243.4761

lynsey@rkpr.net

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Exhibited At: 
Category: 
BAKED & SAUCY COATED IN SAVORY BONE BROTH WITH BEEF + SWEET POTATOES DOG FOOD

BAKED & SAUCY COATED IN SAVORY BONE BROTH WITH BEEF + SWEET POTATOES DOG FOOD

TUMMY CHICKEN RECIPE IN GRAVY TOP THAT SAVORY MEAL ENHANCER FOR DOGS

TUMMY CHICKEN RECIPE IN GRAVY TOP THAT SAVORY MEAL ENHANCER FOR DOGS

HIP HOPPIN' HEARTIES WITH CHICKEN GRAIN FREE DOG TREATS

HIP HOPPIN' HEARTIES WITH CHICKEN GRAIN FREE DOG TREATS

GRAIN FREE BREATH BONES WITH TURKEY DOG CHEWS

GRAIN FREE BREATH BONES WITH TURKEY DOG CHEWS

MACKEREL RECIPE IN GRAVY SAVORY MEAL ENHANCER FOR CATS FOOD TOPPER

MACKEREL RECIPE IN GRAVY SAVORY MEAL ENHANCER FOR CATS FOOD TOPPER

TOP THAT BOOST DUCK RECIPE IN GRAVY SAVORY MEAL ENHANCER FOR DOGS

TOP THAT BOOST DUCK RECIPE IN GRAVY SAVORY MEAL ENHANCER FOR DOGS

BOOST TURKEY RECIPE IN GRAVY SAVORY MEAL ENHANCER FOR CATS

BOOST TURKEY RECIPE IN GRAVY SAVORY MEAL ENHANCER FOR CATS

TUMMY CHICKEN RECIPE IN GRAVY SAVORY MEAL ENHANCER FOR CATS

TUMMY CHICKEN RECIPE IN GRAVY SAVORY MEAL ENHANCER FOR CATS

BEEF RECIPE IN GRAVY SAVORY MEAL ENHANCER FOR DOGS

BEEF RECIPE IN GRAVY SAVORY MEAL ENHANCER FOR DOGS

Fresh All Rover Breath Bones

Baby Got Back… Straps

Poultry Palooza

Lamb + Sweet Potato

Salmon + Trout

Nice Jerky! Chicken + Duck

Moo Moo Venison Stew

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