MINNEAPOLIS, MN – November 19, 2019 – Insignia Systems, Inc. (Nasdaq: ISIG) (“Insignia”) today reported the introduction of a new offering, attribute targeting, within their digital platform.
Insignia’s President and CEO Kristine Glancy commented, “We are excited to announce our formal entrance into digital marketing. While there are numerous digital providers in our industry, we are positioned to leverage our in-store expertise, industry research and a relationship with IRI to create a new and differentiated targeting approach. Through our relationship, we created a proprietary, datainformed attribute targeting methodology, which leverages information about specific product and store attributes to analyze why shoppers convert at shelf. This enables us to identify shoppers with the highest propensity to purchase and is designed to help brands cultivate a unique target audience to deliver highly relevant mobile messaging and, ultimately, to increase sales and drive foot traffic.”
“Insignia has a strong track record of driving improved in-store experiences that increase conversions, and we are excited to help power their newest offering, attribute targeting, within their digital platform with the IRI ShopperSights™ activation planning solution,” said Jeanne Livelsberger, Executive of Market and Shopper Intelligence for IRI. “Brands can now better understand their consumers and shoppers, identify the most valuable stores with ease and create a better shopping experience.”
Recently a national men’s personal care brand was looking to increase in-store sales and store traffic by increasing basket size and extending reach across secondary categories. To address the brand’s objectives, Insignia combined its understanding of at-shelf conversion with insights about the client’s core audience. Next, through its relationship with IRI, Insignia identified the households with the highest propensities to purchase, along with the stores that have the highest engagement with those households. Insignia further refined the targeted households through a proprietary process focused on media efficiency. The campaign was a solid success, delivering an increase in foot traffic of 3.77% and an overall sales lift of 3.71%.
“We’re extremely proud of the results our attribute targeting approach delivered with this campaign,” said Kristine Glancy, CEO of Insignia Systems. “Our relationship with IRI is a win for the industry, delivering more effective and transparent campaigns for the brands and more relevant messages to the shopper that fully connects to their in-store shopping experience.”
MINNEAPOLIS, MN – September 5, 2019 – Insignia Systems, Inc. (Nasdaq: ISIG) (“Insignia”) announced today that it has been named The Top Display Company of 2019 in the US by CREATIVE Magazine.
Over the past eighteen months, Insignia has been rapidly expanding its product portfolio to accommodate evolving client needs. This product expansion includes the introduction of several new display solutions that are custom built to client specifications, frequently executed in six weeks or less and backed by a simple process that is fully managed by the Insignia customer service team.
The CREATIVE Magazine’s Top Display Company award is the most recent of several awards Insignia has received over the past year. In April 2019, Insignia was listed for the second consecutive year as one of the Top 50 POP Companies in North America, which ranks 50 largest point-of-purchase marketing companies in the United States by revenue. In 2018, Insignia was also recognized by Retail CIO Outlook Magazine as one of the Top 10 Retail Management Solution Providers. This award recognized Insignia’s ability to treat the store like a media vehicle and deliver customized content down to the store level in order to better engage local shoppers.
MINNEAPOLIS, MN – November 21, 2019 – Insignia Systems, Inc. (Nasdaq: ISIG) (“Insignia”) today reported Progressive Grocers 2019 GenNext Award Winner, Alison Nelson.
This week Progressive Grocer announced winners of the 2019 GenNext Award. Each entry revealed industry leaders, bringing innovation and collaboration to the industry and positioning themselves to lead Grocery retail into the next era. This prestigious award drew over 175 nominations across brands, retailers and agencies. Insignia is thrilled to share the selection of Alison Nelson as a 2019 GenNext Award winner. Alison has brought a diverse background in shopper marketing, category management and sales to Insignia, where she is consistently a top sales performer. Her success is a result of applying a consultative approach to her industry expertise, to drive results for her clients.
Kristine Glancy, Insignia President and CEO stated, “Alison is a critical member of our sales organization who thrives on accountability and results. She is never afraid to bring an idea to the table and no matter who the client is, or what the business opportunity is, Alison has the personality type that will automatically roll-up her sleeves. I couldn’t be prouder of Alison for her recognition, and for the industry to see in her what we all see each and everyday on the team.”
MINNEAPOLIS, MN – February 10, 2020 – Insignia Systems, Inc. (Nasdaq: ISIG) (“Insignia”) announced today that it has been named a Top 20 Most Promising Retail Solution Providers in 2020 by CIOReview.
Kristine Glancy, Insignia’s President and Chief Executive officer commented, “Being recognized by CIOReview as a leading solution provider for our data-driven strategy is a significant honor to our organization. We continue to serve as a liaison that connects brands and retailers together with the main goal of driving overall sales performance. We are leveraging our technology investment to be able to deliver customized solutions with a lead-time our clients demand. With our industry changing rapidly, we recognize both retailers and CPG manufacturers are required to respond faster than ever.”
Ms. Glancy continued, “We have extended our data-driven strategy from in-store into our mobile solution. Our proprietary, data-informed attribute targeting methodology leverages information about specific product and store attributes to analyze why shoppers convert at shelf. This enables us to identify shoppers with the highest propensity to purchase and is designed to help brands cultivate a unique target audience to deliver highly relevant mobile messaging and ultimate to increase sales and drive foot traffic. By extending our footprint from in-store into mobile, we have the ability to provide both retailers and CPG manufacturers and end-to-end solution that engages their shoppers along the path to purchase.”
To read the article published by CIOReview, https://retail.cioreview.com/vendor/2020/insignia_systems
MINNEAPOLIS, MN – February 4, 2020 – Insignia Systems, Inc. (Nasdaq: ISIG) (“Insignia”) continues to deliver positive results to brands through their omnichannel shopper marketing investments.
A national supplement brand generated double-digit foot traffic lift at both the mass and natural channels by leveraging Insignia’s data-informed, proprietary product + store attribute targeting. The brand tasked Insignia to go beyond audience and behavioral targeting to cultivate a unique audience, at scale – yet still personalized by channel and retailer, of shoppers who are most inclined to purchase based on specific product benefits. Insignia further refined the benefit-led households’ willingness to drive to differing retail channels. From there, personalized and dynamic creative activated at the retailer level to the uniquely identified audiences. An additional benefit Insignia provides is to amplify digital spend with in-store signage, further helping the shopper in their path to purchase.
Stacy Vossberg, Insignia’s Vice President of Digital, commented, “It’s rewarding to see our in- store thought leadership translate to digital, providing a new, relevant, and meaningful way to target consumers, by delivering strong, measurable results, and ultimately exceeding our clients’ expectations.”
To access the successful digital campaign, download the case study. To learn more about Insignia’s
product + store proprietary targeting, reach out here.