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Lifeway Foods, Inc.

Morton Grove, IL 60053
United States

Lifeway Foods, Inc. is America’s leading supplier of the probiotic fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces frozen kefir, specialty cheeses and a ProBugs line for kids. Lifeway’s tart and tangy cultured dairy products are available throughout the United States and on a small, but growing basis, in Canada, Latin America and the United Kingdom. Learn how Lifeway is good for more than just you at www.lifewaykefir.com.

Brands
Lifeway Kefir, Lifeway Organic Kefir, Lifeway Skyr, Lifeway Organic ProBugs, Organic BioKefir, Frozen Kefir, Lifeway Farmer Cheese, Lifeway Elixir, Plantiful, Supplements, Starter Kit, Helios Organic Kefir
Press Releases
Lifeway Foods to Showcase A Fresh Look and New Products at Natural Products Expo West
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MORTON GROVE, Ill., March 05, 2019 (GLOBE NEWSWIRE) -- Lifeway Foods, Inc. (Nasdaq:LWAY), the leader in probiotic kefir products to support the microbiome, will showcase a fresh brand design along with several new products at the upcoming Natural Products Expo West 2019 from March 5-9th at the Anaheim Convention Center in Anaheim, California. This new makeover is the company’s first major redesign in over ten years and reflects a clean, refined look that stays true to the company’s history and aligns with the current brand identity.

“Lifeway’s packaging refresh is part of an invigorated company spirit that is ready to be on display at more retailers than ever before,” said Lifeway Foods’ CEO Julie Smolyansky. “This fresh design goes deeper than just the surface level. The new branding is part of our renewed momentum to deliver on the promise to be the most innovative probiotic and fermented foods brand in the business.”

New Products on Display, Including Vegan Options

Lifeway will show Plantiful, a line of plant-based probiotic beverages made with all organic ingredients and non-GMO pea protein. This new line is 100% free from dairy, gluten, and soy and will be available to sample in flavors like coconut vanilla, mixed berry, and tropical fruit. Lifeway will sponsor a “dairy-free happy hour” twice daily for the duration of the expo to highlight the versatility of Plantiful on its own and as a healthy addition in smoothies.

Along with Plantiful, Lifeway will also display their new line of whole milk kefir with real fruit puree. Each bottle is blended with full-fat whole milk and real fruit puree. The real fruit kefir line comes in three flavors: strawberry, blueberry, and raspberry. Each 8-ounce serving provides 11 grams of protein and 30% of the daily recommended intake of calcium, along with 12 different strains of live and active probiotic cultures to support healthy digestion. The growth of consumer demand for probiotic-rich foods allows for Lifeway to continue to provide a variety of options for those who want to incorporate more microbiome-supporting nutrition into their lifestyle.

Expo Activities

The company will have two booths to showcase their products: Booth #755 in the natural and specialty foods section and Booth #N529 in the North Hall level 100. Lifeway Foods CEO Julie Smolyansky will give details on new products and host a giveaway as part of the Natural Product Expo’s Soapbox Series, which will be streamed on Facebook Live on March 6th at 1 pm. Additionally, Ms. Smolyansky will host a book signing for her recent publication, The Kefir Cookbook, on March 6th at 2:30 pm at Lifeway booth #N529. Lifeway will be hosting a yoga event led by TruFusion founder Martin Hinton on Wednesday, March 6th at the Anaheim Marriott from 7:30 am to 9 am. This yoga session is an extension of Lifeway’s partnership with TruFusion, a collection of premier boutique fitness studios, and will support their co-branded probiotic protein smoothie, TruEnergy fueled by Lifeway.

Learn more about Lifeway’s complete line of healthy, delicious probiotic products at www.lifewayfoods.com.

Lifeway Foods to Partner with TruFusion Fitness Studios to Launch TruEnergy, a Probiotic Protein Smoothie

Morton Grove, ILJanuary 14, 2019 — Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of kefir fermented dairy and probiotic products to support the microbiome, today announced a new partnership with TruFusion Fitness Studios to launch a co-branded probiotic protein smoothie, TruEnergy fueled by Lifeway. TruEnergy is an eight ounce kefir drink that provides the benefits of 21 grams of protein and 12 live and active probiotic cultures to meet each member’s workout recovery needs. 

TruEnergy fueled by Lifeway was developed to address the need for a clean and convenient functional fitness grab and go offering for TruFusion members. Launching February 2019 in Las Vegas TruFusion studios and in Atlanta at the WheelsUp Super Saturday event, TruTribe members, celebrities and athletes alike will get a first taste of the vanilla-flavored offering. 

“It’s an honor to partner with TruFusion to provide their members with a convenient, on-the-go probiotic protein solution that’s formulated to nourish the whole body,” said Julie Smolyansky, CEO of Lifeway Foods. “Most protein drinks are only concerned with building muscle. At Lifeway, we know that your gut should be just as strong as your biceps and your quads. We’ve created a fitness drink that serves the whole body, including support for digestion and immunity. We know the protein, probiotics and nourishment from our kefir will be of great value to TruTribe members looking to get the most of their workouts, and we’re grateful for our likeminded partners at TruFusion.”

TruFusion, founded in Las Vegas, NV, is a premier boutique fitness studio in the United States offering over 65 modalities of fitness and more than 200 classes a week under one roof. Since launching in 2016, TruFusion has sold more than 96 franchises in cities across the United States including New York, Austin, Los Angeles, Philadelphia and many more. Launching in Las Vegas, TruFusion plans to expand TruEnergy fueled by Lifeway throughout its fitness studio footprint. The studio is a favorite of locals and celebrities alike. TruFusion is the latest fitness studio investment of the A-Rod Corp owned by Alex Rodriguez.

Steve Rockman TruFusion’s CMO commented, “We are excited to launch TruEnergy, our new wellness beverage in collaboration with Lifeway Foods, a brand well-known for their support of the fitness community and athletic events. This is TruFusion’s first co-branded grab-and go-offering as we recognize our members need for convenient probiotic and protein-packed offerings to fuel their bodies pre- or postworkout.” 

About Lifeway Foods, Inc.

Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces cupped kefir and cheese, frozen kefir, specialty cheeses, probiotic supplements and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy and non-dairy products are now sold across North America, Ireland and the United Kingdom. Learn how Lifeway is good for more than just you at www.lifewaykefir.com.

Find Lifeway Foods on Facebook: http://facebook.com/lifewaykefir

Follow Lifeway Foods on Twitter: http://twitter.com/lifeway_kefir

Watch clips on YouTube: http://youtube.com/user/lifewaykefir

About TruFusion

Launched in Las Vegas in 2013, TruFusion was named “Best of Las Vegas” by the Las Vegas ReviewJournal for its variety of classes, workshops and hot fusion workouts. With rapid U.S. and global expansion planned, TruFusion recently announced seven locations to open in the Philadelphia market, and others in San Francisco, Dallas, Austin, Birmingham, New York and Los Angeles (2019). The brand is also opening in-gym boutiques, called EDGE by TruFusion, inside 24 Hour Fitness-owned BFit Gyms. For more information, please visit www.trufusion.com.

Company Contact: 

Derek Miller 
847-967-1010 
DerekM@Lifeway.net
Lifeway Foods Announces New Lineup: Whole Milk Kefir with Real Fruit

Morton Grove, ILJanuary 23, 2019 — Lifeway Foods, Inc., (Nasdaq: LWAY), the leading U.S. supplier of kefir cultured dairy and probiotic products announced the release of a new product line, whole milk kefir with real fruit. Each 32-oz bottle is blended with full-fat milk and real fruit purée. The real fruit line is now available in three flavors: strawberry, raspberry and blueberry. 

Each 8 ounce serving of kefir provides 11 grams of protein, 30% of your daily recommended intake of calcium, and 12 live and active probiotic cultures. Research has suggested that regular intake of probiotics is linked to several health benefits related to digestion, immunity and mental stress. The growth of consumer demand for probiotic-rich foods allows for Lifeway to continue to provide a variety of whole food options for those who want to incorporate healthy, microbiome-supporting nutrition into their lifestyle. Additionally, recent data from SPINS shows that full fat drinkable yogurt and kefir is up over 8% year-over-year from 2017 to 2018.

“On a personal level, I was inspired by summer trips to local berry farms with my girls to gather a bounty for our yearly canning ritual,” said Lifeway Foods CEO Julie Smolyansky. “Time is a luxury that you can’t buy, but this premium product made with rich whole milk and tart berries is a way to enjoy a wholesome, healthy kefir smoothie with your family without spending half the weekend in the kitchen. I didn’t personally pick the best berries, ferment the kefir with fresh milk from my cow, blend to the perfect proportions in my own kitchen and bottle it up for your enjoyment, but it’s a pretty close match.”

Lifeway’s new whole milk kefir with real fruit is shipping now and expected to be available throughout the United States by end of the first quarter. 

About Lifeway Foods, Inc.

Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces cupped kefir and cheese, frozen kefir, specialty cheeses, probiotic supplements and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy and non-dairy products are now sold across North America, Ireland and the United Kingdom. Learn how Lifeway is good for more than just you at www.lifewaykefir.com. 

Get recipe inspiration from Lifeway Foods on Instagram: http://instagram.com/lifewaykefir 
Find Lifeway Foods on Facebook: http://facebook.com/lifewaykefir 
Follow Lifeway Foods on Twitter: http://twitter.com/lifeway_kefir 
Watch clips on YouTube: http://youtube.com/user/lifewaykefir
 

Forward-Looking Statements

All statements in this release (and oral statements made regarding the subjects of this release) contains “forwardlooking statements” as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, future operating and financial performance, product development, market position, business strategy and objectives. These statements use words, and variations of words, such as “expect,” “vision,” “will,” “predict,” “grow,” and “trend.” Other examples of forward looking statements may include, but are not limited to, (i) statements of Company plans and objectives, including the introduction of new products, or estimates or predictions of actions by customers or suppliers, (ii) statements of future economic performance, and (III) statements of assumptions underlying other statements and statements about Lifeway or its business. You are cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events and thus are inherently subject to uncertainty. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway’s expectations and projections. These risks, uncertainties, and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties, and other factors can be found in Lifeway’s Annual Report on Form 10-K for the fiscal year ended December 31, 2017, and the Company’s subsequent filings with the SEC. Copies of these filings are available online at https://www.sec.gov, http://lifewaykefir.com/investorrelations/, or on request from Lifeway. Information in this release is as of the dates and time periods indicated herein, and Lifeway does not undertake to update any of the information contained in these materials, except as required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS RELEASE.

Company Contact: 

Derek Miller
847-967-1010 
DerekM@Lifeway.net 
POMEGRANATE FROZEN KEFIR TART AND TANGY

POMEGRANATE FROZEN KEFIR TART AND TANGY

ORGANIC KEFIR CUP STRAINED CULTURED LOWFAT MILK VIT. A & D WITH ANCIENT GRAINS

ORGANIC KEFIR CUP STRAINED CULTURED LOWFAT MILK VIT. A & D WITH ANCIENT GRAINS

PINEAPPLE MANGO DAIRY FREE PROBIOTIC PLANT BASED DRINK

PINEAPPLE MANGO DAIRY FREE PROBIOTIC PLANT BASED DRINK

TART AND TANGY STRAWBERRY FROZEN KEFIR

TART AND TANGY STRAWBERRY FROZEN KEFIR

STRAINED KEFIR CUP CULTURED LOWFAT MILK WITH BLUEBERRY LAVENDER

STRAINED KEFIR CUP CULTURED LOWFAT MILK WITH BLUEBERRY LAVENDER

STRAWBERRY GREEK STYLE NONFAT KEFIR

STRAWBERRY GREEK STYLE NONFAT KEFIR

STRAINED KEFIR CUP CULTURED LOWFAT MILK VIT. A & D WITH STRAWBERRY ROSEHIP

STRAINED KEFIR CUP CULTURED LOWFAT MILK VIT. A & D WITH STRAWBERRY ROSEHIP

PLAIN DAIRY FREE PROBIOTIC PLANT BASED DRINK

PLAIN DAIRY FREE PROBIOTIC PLANT BASED DRINK

TROPICAL FRUIT DAIRY FREE PROBIOTIC PLANT BASED DRINK

TROPICAL FRUIT DAIRY FREE PROBIOTIC PLANT BASED DRINK

MIXED BERRY DAIRY FREE PROBIOTIC PLANT BASED DRINK

MIXED BERRY DAIRY FREE PROBIOTIC PLANT BASED DRINK

COCONUT VANILLA PROBIOTIC PLANT BASED DRINK

COCONUT VANILLA PROBIOTIC PLANT BASED DRINK

MIXED BERRY ORGANIC PROBIOTIC PLANT BASED DRINK

MIXED BERRY ORGANIC PROBIOTIC PLANT BASED DRINK

COCONUT VANILLA PROBIOTIC PLANT BASED DRINK

COCONUT VANILLA PROBIOTIC PLANT BASED DRINK

TROPICAL FRUIT PROBIOTIC PLANT BASED DRINK

TROPICAL FRUIT PROBIOTIC PLANT BASED DRINK

MIXED BERRY PROBIOTIC PLANT BASED DRINK

MIXED BERRY PROBIOTIC PLANT BASED DRINK

PLAIN UNSWEETENED ORIGINAL CULTURED WHOLE MILK KEFIR

PLAIN UNSWEETENED ORIGINAL CULTURED WHOLE MILK KEFIR

BLUEBERRY ORIGINAL KEFIR CULTURED WHOLE MILK

BLUEBERRY ORIGINAL KEFIR CULTURED WHOLE MILK

CEREMONIAL MATCHA ORGANIC KEFIR CULTURED LOWFAT MILK

CEREMONIAL MATCHA ORGANIC KEFIR CULTURED LOWFAT MILK

VANILLA GREEK NONFAT KEFIR

VANILLA GREEK NONFAT KEFIR

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