Why Elderberry? Norm’s Farms is at the forefront of one of the most sustainable and exciting new crops: Elderberry. This emerging superfruit is packed with Vitamins A, B and C , iron, potassium, and the powerful antioxidants known as anthocyanins. Surprisingly, only 10% of the elderberries consumed in the US are actually grown here; the other 90% are grown in Europe. We’re working to change that by selling and making value-added elderberry products grown and produced here in America.