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Numi Organic Tea

Oakland, CA 94620
United States

Numi Organic Tea blends premium organic teas and herbs with only 100% real ingredients, allowing Nature to speak for itself. Numi sources directly from fair labor gardens that guarantee a livable wage & better opportunities for farmers and their families. Numi is a company committed to reducing its impact on the planet through ecologically responsible choices in sourcing, production and recycled and non-gmo origin packaging

Numi Organic Tea
Press Releases
Numi Organic Tea Expands into New Formats and Categories with Tea Latte Concentrates and Wellness Shots, Including NEXTY Award Finalist Turmeric Chai Golden Latte

Featuring trending ingredients, Numi’s innovations deliver on flavor and function

Oakland, California (March 6, 2019) – Numi Organic Tea, a premium tea brand and leading purchaser of Fair Trade Certified teas and herbs in the United States, is introducing two new product lines, Tea Latte Concentrates and Daily Super Shots, at Natural Products Expo West 2019 in Booth 2444. Numi’s Turmeric Chai Golden Latte Concentrate has been chosen as a NEXTY Award finalist for Best Supply Chain Partnership Represented.

“We’re excited to elevate Numi’s presence in trending categories beyond the tea aisle,” said Ahmed Rahim, CEO and Co-Founder of Numi Organic Tea. “Our line of green, black, white, turmeric, and herbal blends featuring functional ingredients have been very successful while garnering numerous awards. We’re excited to build on this success by bringing our innovative, flavor-first approach to drive growth in these emerging categories.”

Numi’s new Tea Latte Concentrates are available in Matcha Green Tea Latte and Turmeric Chai Golden Latte. With just six grams of sugar per serving, these tasty blends contain up to 50% less sugar than competing products, based on internal research of the competitive landscape, giving latte drinkers a new, delicious, and healthy way to indulge in their daily cup. In keeping with Numi’s commitment to 100% real ingredients, the new Tea Latte Concentrates are made with only organic, ethically-sourced, non-GMO plants and spices—never any flavorings or perfumes, enhancing and complementing the pure taste of matcha and turmeric.

  • ●  Matcha Green Tea Latte is a smooth blend of premium matcha with a touch of cinnamon and ginger for a unique twist on a traditional Japanese-style tea. Considered an antioxidant powerhouse, matcha is often consumed for its many benefits.

  • ●  Turmeric Chai Golden Latte contains organic, Fair Trade Certified turmeric from our farming partners in Madagascar and is blended with warming chai spices - cinnamon, ginger, and cardamom. The addition of black pepper activates turmeric’s health properties. Turmeric is a prominent ingredient in Ayurvedic diets, well known for its anti-inflammatory benefits.

Experience the power of plants in one dose with Numi’s Daily Super Shots. Inflamm Away, Immune Support, Belly Bliss, Mind Tonic, and Energy Lift shots feature proven and potent organic teas, herbs, fruits, roots, and spices masterfully blended to maximize both flavor and function. These concentrated shots, made only with real organic and non-GMO ingredients, are a convenient, no-nonsense complement to your daily wellness routine. In a category that lacks natural offerings, Numi’s clean-label, real-ingredient offering is a distinctive approach for efficient delivery of trending healthy ingredients including elderberry, pomegranate, matcha, turmeric, ginger, fennel, apple cider vinegar, and more.

These new products are representative of Numi’s longstanding commitment to people, planet and pure tea. Impact-wise, Numi’s turmeric farmers have benefited from their Together for H 2O PE project, a Numi Foundation nonprofit initiative providing clean, safe drinking water and community-led sanitation education to Numi’s farming communities around the world. With the first initiative in Madagascar , N umi Foundation partnered with farmers to build 23 wells providing clean water to over 4,000 people across 13 villages. Together for H 2O PE has since expanded to India, South Africa, and Egypt.

Numi’s Turmeric Chai Golden Latte Concentrate has been chosen as a NEXTY Award finalist for Best Supply Chain Partnership Represented. A new category addition to the Natural Products Expo West 2019 NEXTY Awards, this category highlights products with a strong partnership between a brand and ingredient suppliers, as well as responsible and transparent sourcing of ingredients.

Numi’s Tea Latte Concentrates launched February 14, 2019 and retail for $8.99 per 32-ounce recyclable bottle. Daily Super Shots will be available April 2019, retailing for $3.99 for a 2-ounce glass bottle. Available this summer for $12.99, Numi will also offer a unique 8-ounce multi-shot bottle containing four servings, giving consumers an option that offers a value savings and encourages at-home daily usage.

Additionally, Numi relaunched Chocolate Rooibos, a fan-favorite tea featuring real cocoa. Chocolate Rooibos now has more tea bags per box (from 12-ct to 16-ct), an updated package, and is line-priced with Numi’s core boxed tea offerings. The relaunch comes with a new certification of Verified Fair Labor and contains Verified Fair Labor organic rooibos, organic cocoa powder, organic cocoa shells, organic honeybush, and organic vanilla. Chocolate Rooibos became ship ready in January 2019.

At the show, Numi will brew tea-infused cocktails at a happy hour for Expo West attendees from 4-6pm on March 7th and 8th in Booth 2444. Numi will serve Spiked Super Shot, inspired by the new Immune Support Daily Super Shot flavor, and will be made with Numi’s Rooibos herbal teasan, pomegranate juice, lime, vodka, ginger beer, cayenne, and rosemary.



Founded in 1999 by brother and sister team Ahmed Rahim (the alchemist) and Reem Rahim (the artist), Numi Organic Tea is a purveyor of premium quality organic, non-GMO and Fair Trade CertifiedT M teas and herbal teasans. Numi blends its organic bagged and loose leaf teas with only real herbs, fruits, flowers, and spices—not unnecessary “natural” flavorings or perfumes. All Numi products are packaged in recycled-content containers and non-GMO tea bags and are available in retail outlets in more than 55 countries worldwide and online at . An award- winning social enterprise, Public Benefit Corporation, and founding B Corporation, Numi supports community development projects worldwide. To learn more, visit and follow Numi at , , and



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