These new products are representative of Numi’s longstanding commitment to people, planet and pure tea. Impact-wise, Numi’s turmeric farmers have benefited from their Together for H 2O PE project, a Numi Foundation nonprofit initiative providing clean, safe drinking water and community-led sanitation education to Numi’s farming communities around the world. With the first initiative in Madagascar , N umi Foundation partnered with farmers to build 23 wells providing clean water to over 4,000 people across 13 villages. Together for H 2O PE has since expanded to India, South Africa, and Egypt.
Numi’s Turmeric Chai Golden Latte Concentrate has been chosen as a NEXTY Award finalist for Best Supply Chain Partnership Represented. A new category addition to the Natural Products Expo West 2019 NEXTY Awards, this category highlights products with a strong partnership between a brand and ingredient suppliers, as well as responsible and transparent sourcing of ingredients.
Numi’s Tea Latte Concentrates launched February 14, 2019 and retail for $8.99 per 32-ounce recyclable bottle. Daily Super Shots will be available April 2019, retailing for $3.99 for a 2-ounce glass bottle. Available this summer for $12.99, Numi will also offer a unique 8-ounce multi-shot bottle containing four servings, giving consumers an option that offers a value savings and encourages at-home daily usage.
Additionally, Numi relaunched Chocolate Rooibos, a fan-favorite tea featuring real cocoa. Chocolate Rooibos now has more tea bags per box (from 12-ct to 16-ct), an updated package, and is line-priced with Numi’s core boxed tea offerings. The relaunch comes with a new certification of Verified Fair Labor and contains Verified Fair Labor organic rooibos, organic cocoa powder, organic cocoa shells, organic honeybush, and organic vanilla. Chocolate Rooibos became ship ready in January 2019.
At the show, Numi will brew tea-infused cocktails at a happy hour for Expo West attendees from 4-6pm on March 7th and 8th in Booth 2444. Numi will serve Spiked Super Shot, inspired by the new Immune Support Daily Super Shot flavor, and will be made with Numi’s Rooibos herbal teasan, pomegranate juice, lime, vodka, ginger beer, cayenne, and rosemary.
NUMI ORGANIC TEA
Founded in 1999 by brother and sister team Ahmed Rahim (the alchemist) and Reem Rahim (the artist), Numi Organic Tea is a purveyor of premium quality organic, non-GMO and Fair Trade CertifiedT M teas and herbal teasans. Numi blends its organic bagged and loose leaf teas with only real herbs, fruits, flowers, and spices—not unnecessary “natural” flavorings or perfumes. All Numi products are packaged in recycled-content containers and non-GMO tea bags and are available in retail outlets in more than 55 countries worldwide and online at NumiTea.com . An award- winning social enterprise, Public Benefit Corporation, and founding B Corporation, Numi supports community development projects worldwide. To learn more, visit NumiTea.com and follow Numi at Instagram.com/NumiOrganicTea , Facebook.com/NumiTea , Pinterest.com/NumiTea and Twitter.com/NumiTea.