New organic, gluten-free line of cookies combines four ancient grains and immune-boosting probiotics
AUSTIN, TEXAS – NurturMe, the Tummy Friendly Brand™ known for its innovative quinoa baby food and toddler snacks, today unveiled the first and only organic ancient grain-based cookies with probiotics. Free from gluten, dairy, soy and egg, NurturMe Ancient Grain Cookies combine four nutrient-packed ancient grains with a daily dose of GanedenBC30® probiotics to support digestive health and immune health in little ones.
NurturMe shook up the baby food aisle when they introduced the first-ever infant cereals and toddler snacks made from pure organic quinoa, which is naturally gentle, hypoallergenic and easy to digest. Today the company is taking its approach to the next level by becoming the first and only baby and toddler food brand dedicated to protecting little tummies. Starting this spring, NurturMe is removing common allergens that can upset sensitive bellies from its full family of organic meals and snacks – including ZERO gluten, dairy, soy and egg – and adding non-GMO, vegan probiotics to its ancient grain-based lines.
“As moms, we understand how stressful feeding can be,” says Caroline Freedman, NurturMe’s CEO and co-founder. “Whether it’s special dietary needs or simply picky eaters, we’re taking our naturally gentle approach a significant step further to help take the worry out of mealtime. From our healthy new cookies, which parents can actually feel good about, to our ‘free from’ products with the added benefits of probiotics – we’re leading the charge toward overall nutritional and digestive health in little ones.”
Did you know around 70% of the immune system is in the gut? It’s no wonder awareness of probiotics as an important player in overall health is on the rise. According to a recent national study*, 70 percent of Americans relate the term to a health benefit, and 69 percent of parents said they would pay more for products containing probiotics.
To support immune and digestive health, NurturMe has partnered with Ganeden – the leading and trusted probiotics company – to add a daily dose of probiotics to its ancient grain-based lines. Just one serving of NurturMe’s new Ancient Grain Cookies, Organic Quinoa Baby Cereals or 100% Quinoa Squares delivers more immune-boosting benefits than 10 cups of probiotic yogurt.
NurturMe’s new cookies combine quinoa, amaranth, millet and sorghum to deliver a complete and balanced protein with all essential amino acids and immune-boosting antioxidants. They come in three flavors – Cocoa, Honey and Maple + Cinnamon – and are launching online and in stories (MSRP $3.99) in April, including in Babies“R”Us stores nationwide.
For more information about GanedenBC30 (Bacillus coagulans GBI-30, 6086), Ganeden’s patented, FDA GRAS, non-GMO, highly stable probiotic ingredient that can be found in more than 750 leading products around the world, visit GanedenProbiotics.com.
*2015 SSI consumer research study
NurturMe is an Austin-based organic baby and toddler food brand, founded by two innovative moms, with a focus on promoting overall digestive health in little ones. NurturMe’s tummy friendly Organic Quinoa Cereals, Power Blend Purees, Yum-a-Roo’s, 100% Quinoa Squares, and Ancient Grain Cookies all help parents feed their children better from first bites to first steps, and everywhere in between – creating healthy eating habits right from the start. A Certified B Corporation, NurturMe organic baby and toddler foods are certified organic and kosher and non-GMO, without any added preservatives or artificial flavoring, and are sold in over 5,000 stores nationwide. For more information on NurturMe’s “free from” family of tummy friendly baby food and toddler snacks, visit www.nurturme.com.
Cindy Young Vanhoutte