Om Mushrooms Launches New Mushroom Superfood Functional Drinks Sticks and Mushroom Superfood Daily Boost Capsules at Natural Products Expo West 2019
Fastest Growing Functional Mushroom Brand Offers Innovations in Vibrant, Refreshed Packaging
Carlsbad, Calif. (February 26, 2019) – Om, Mushroom Superfoods, the leading producer of USA-grown, USDA Certified Organic, whole food functional mushroom powders, is debuting an innovative new line of Mushroom Superfood Functional Drinks Sticks and Mushroom Superfood Daily Boost Capsules at Natural Products Expo West in Anaheim, Calif. Along with the exciting innovation, the brand will also be revealing its vibrant, renewed packaging, thoughtfully designed to help consumers better differentiate between the health benefits of the expansive product portfolio. Attendees of the show will be among the first to experience the latest supplements and can visit booth #2178 to learn more.
Delicious and convenient, Om Mushroom Superfood Functional Drink Sticks are designed to deliver an on-the-go boost of mushroom superfoods plus key functional ingredients, including yerba mate, turmeric, marine collagen peptides, MCT oil, probiotics and biotin, to deliver effective nutrition. Available in four flavors and functions, including Brain Fuel+ Mocha, Energy+ Lemon Lime, Beauty+ Strawberry Lemonade and Immune+ SuperBerry, the single-serve packets mix easily into water, offering a healthy beverage at any time of the day.
Om Mushroom Superfood Daily Boost Capsules provide the nutritional benefits of mushrooms in the convenience of a pill. The new capsules offer an effortless way to incorporate whole food functional mushrooms into the diet for a daily dose or added superfood boost with zero preparation required. The line offers single species capsules, available in Chaga and Turkey Tail, in addition to curated blends such as Brain Fuel, Beauty-Full and Immune Defense, to target key wellness need states spanning cognitive health, beauty and immunity.
“Our ultimate vision is to make a positive difference in consumers’ everyday health through the power of whole food functional mushroom nutrition,” said Sandra Carter, Founder of Om Mushrooms. “We strive to make reaping the benefits of these powerful mushrooms possible in ways that are fun, approachable and easy for people to integrate into their daily lives. That’s why we’re so excited to debut our new Functional Drink Sticks and Daily Boost Capsules. Whether it’s simply shaking a packet into a water bottle on the way out the door or popping a capsule with an existing vitamin regimen, these formats make it super simple to boost your daily routine with efficacious mushroom superfoods.”
Chief Executive Officer of Om Mushrooms, Jan Hall, adds, “With the mushroom market expected to exceed $50 billion in the next six years, we’re excited to continue trailblazing the category by providing consumers with the highest quality mushroom superfoods in convenient, on-trend formats. We continue to elevate the Om brand and remain at the forefront of category innovation in health and wellness.”
The new Functional Drink Sticks feature expertly curated blends containing 2,000mg of organic whole food functional mushroom powders combined with superfoods and lightly sweetened with organic monk fruit extract. The delicious, stevia-free single-serve packets are available in four flavors and formats with an SRP of $19.99/10 ct. box or $1.99/per stick. Details include:
- Om Brain Fuel+ Mocha – Ignite focus and spark mental clarity with a blend of Lion’s Mane, Reishi, MCT and 100% DV of folate with a smooth mocha flavor and zero caffeine.
- Om Energy+ Lemon Lime – Supercharge with the mushroom-powered energy of Cordyceps and Reishi in tandem with guarana, yerba mate, turmeric, powerful beta glucans and B-Vitamins in a zesty citrus flavor.
- Om Beauty+ Strawberry Lemonade – Exude radiance and youthful vitality with this blend of anti-aging superfoods, including Chaga, collagen, biotin and Vitamin E, in a refreshing strawberry lemonade flavor to glow from the inside out.
- Om Immune+ SuperBerry – Harness the body’s natural defenses with balancing Reishi, combined with 2 billion CFUs of probiotics and Vitamin C, to support gut and immune health in a fruity berry flavor.
The new Daily Boost Capsules feature an efficacious 2,000mg dose of Om’s signature USA-grown, whole food functional mushrooms in the convenience of a vegetarian capsule. Each pill includes powerful beta glucans and super antioxidants that are thoughtfully combined to address important wellness needs states. Available in two single-species varieties with an SRP of $28.99/90 ct. bottle and three blends with an SRP of $29.99/90 ct. bottle, each bottle provides a one-month supply of capsules. Details include:
- Om Chaga – Retain youthful vibrance with the anti-aging properties of this legendary mushroom known for its natural antioxidants.
- Om Turkey Tail – Become an immunity warrior with holistic defense support from this mushroom powerhouse chockfull of powerful polysaccharides and beta glucans to support immune health.
- Om Brain Fuel – Supercharge with this efficacious trio of Lion’s Mane, Reishi and Folate to attain focused mental clarity and alertness.
- Om Beauty-Full – Achieve youthful radiance and reap the anti-aging benefits of Chaga and biotin for lustrous hair, skin and nails.
- Om Immune Defense – Experience holistic defense, powered by the combination of immunity warriors Reishi and Vitamin C, for broad spectrum support.
The new innovations join Om Mushrooms’ existing line of whole food functional mushroom powders that are available at natural and specialty food stores and grocers nationwide. The entire line can also be found online at www.OmMushrooms.com and at leading e-commerce retailers.
About Om Mushrooms – THE SUPERFOODIE OF SUPERFOODS.
Om Mushrooms grows a diverse range of Certified Organic functional mushroom species at its indoor Southern California farm. Mushrooms fill many bioactive nutrient needs that can be hard to obtain from plant or animal sources alone. Om’s unique harvesting process captures the complete nutritional value of the entire growing cycle so there’s no nutrients left behind. Whole food mushrooms are important for efficacy because they provide a full spectrum of active compounds that support optimal health.
Om Mushrooms are functional without anything funky added. The full line includes Lion’s Mane, Chaga, Cordyceps, Reishi, Turkey Tail, Maitake, Shiitake, Agaricus blazei, Antrodia camphorata and King Trumpet. Each species or blend addresses targeted wellness needs spanning immune health, stress management, clean energy, athletic performance, beauty, weight management and cognitive health. The company offers a range of single species and blends of whole food mushroom powders, capsules, and drink sticks. Learn all about the mushroom kingdom and more at @ommushrooms and www.OmMushrooms.com.
Press Fact Sheet
Overview: Om expertly crafts premium and efficacious, USA-grown, USDA Certified Organic Whole Food Functional Mushroom powders for holistic wellness. Containing the bioactive nutrients of mushrooms as they are found in nature, Om taps the power of these scientifically-studied functional fungi, including Chaga, Cordecyps, Reishi, Lion’s Mane, Turkey Tail and Maitake to elevate the mind, body and spirt. With a robust line of single species powders and blends, Om skillfully grows and harvests all its mushrooms with care to address key wellness need states: clean energy, beauty, immunity and cognition. Om mushroom superfoods can be easily integrated into daily rituals; for example, blending in smoothies, dropping into a cup of coffee or mixing into recipes.
Our Roots: Om, designed to promote health, wellness and vitality, is the brainchild of health and integrative medicine expert, Sandra Carter (M.A., MPH, Ph.D.), and mycologist, Steve Farrar. Prior to its founding in 2010, Sandra spent more than 30 years as a researcher and specialist in community, corporate, and hospital disease prevention programs before meeting Farrar who had recently developed a unique technology to produce powerful mushroom strains in an organic, clean room facility. As Carter began researching the benefits of the functional mushroom varieties, she became incredibly passionate about sharing their extraordinary intrinsic benefits that help support overall wellness, performance and recovery. The dynamic duo of Carter and Farrar led to the inception of Om and its innovative line of organic whole food functional mushroom powders.
Our Process: All of Om’s functional mushrooms are attentively grown through full-spectrum lifecycle at the company’s state-of-the-art, CGMP Certified (Current Good Manufacturing Practice) indoor farm where they’re meticulously cultivated, dried, milled and then packaged. Throughout the process, the innate benefits are carefully preserved by gently heating the mushrooms to ensure they retain naturally occurring bioactive compounds, including powerful beta glucans, prebiotics, antioxidants, polyphenols, digestive enzymes and more. As part of the company’s quality-control process, it conducts DNA testing on each batch of mushroom powders to confirm identity and integrity so that every Om product is Mushroom Identity Integrity Guaranteed. Given the DNA of mushrooms is more like human DNA than that of plants or animals, this true-to-nature sourcing is the key to unlocking the potent immunity and wellness benefits of each mushroom species.
Products: Om offers a robust line of nutrient-dense Certified Organic and Non-GMO Project Verified functional powders that deliver 2,000mg of mushroom superfood per serving. All Om products are also vegan, and free from gluten, synthetic additives and artificial flavors.
- Beauty – Exude radiance and defy aging with this medley of powerful functional mushrooms perfectly combined to support lustrous hair, skin and nails from naturally occurring beta glucans and antioxidants that may help stimulate cellular restoration to shine from the inside out. SRP: $24.99 per 50-serving pouch; $39.99 per 100-serving canister.
- Immune – Harness natural defense with these potent beta glucans, alongside digestive enzymes, fiber, prebiotics, antioxidants and nutrients to experience broad spectrum immune support from the power of seven thoughtfully combined mushrooms. SRP: $24.99 per 50-serving pouch; $39.99 per 100-serving canister.
- Energy – Supercharge your day with the powerful synergy of six functional mushrooms enhanced with the natural, smooth, non-jittery and sustained energy source from Yerba Mate and Turmeric. Supports your immune system with high levels of antioxidants, powerful beta glucans, vitamins and botanicals. Available in a refreshing Citrus Orange flavor, simply add to water, shake, drink, enjoy and energize! SRP: $19.99 per 10 single-serve sticks; $44.99 per 33-serving canister.
- Fit – Boost endurance and vitality with this powerful combination of organic mushroom nutrition to support training with increased oxygen delivery while promoting healthy recovery and lasting energy simultaneously. SRP: $24.99 per 50-serving pouch; $39.99 per 100-serving canister.
- Restore – Tap into the restorative power of this dynamic blend of four mushrooms delicately united to promote positive inflammation response, detox the body, replenish energy and offer immune support when in need of a refresh. SRP: $24.99 per 50-serving pouch; $39.99 per 100-serving canister.
- Lion’s Mane – Focus and spark your mind for brilliant cognitive function. Health food for your brain to inspire clarity, creativity and mood. SRP: $24.99 per 50-serving pouch; $39.99 per 100-serving canister.
- Reishi – Harmonize longevity, energy and spirit with this superior immunity tonic that’s adaptogenic qualities provide balance, help manage physical and mental stress. SRP: $24.99 per 50-serving pouch; $39.99 per 100-serving canister.
- Chaga – Retain youthful vibrance with the anti-aging properties of this legendary mushroom known for supreme levels of antioxidants, as well as its ability to balance the metabolic system. SRP: $24.99 per 50-serving pouch; $39.99 per 100-serving canister.
- Cordyceps – Awaken energy, improve cardio and ignite inner strength with Cordyceps, known for optimizing oxygen uptake and delivery to help boost vitality and endurance.SRP: $24.99 per 50-serving pouch; $39.99 per 100-serving canister.
- Turkey Tail – Become an immunity warrior with holistic defense support from this mushroom powerhouse that’s chockfull of powerful polysaccharides, beta glucans and other nutrients to support immune health. SRP: $24.99 per 50-serving pouch; $39.99 per 100-serving canister.
- Maitake – Feel your best with this mushroom recognized for supporting blood sugar balancing and healthy weight control in conjunction with diet and exercise. SRP: $24.99 per 50-serving pouch; $39.99 per 100-serving canister.
Where to Buy: Om products are available at select natural food stores and grocers nationwide, including Whole Foods Market, Sprouts Farmers Market, Lassen’s Natural Foods & Vitamins, Jimbo’s…Naturally and more. The line can also be conveniently found online at www.ommushrooms.com and www.amazon.com, www.iherb.com and www.thrivemarket.com.
5931 Priestly Drive, Suite 101
Carlsbad, CA 92008
Rachel Kay Public Relations