SALEM, MA. (July, 2019) – Powell & Mahoney Craft Cocktail Mixers, a leading craft cocktail mixer manufacturer in the U.S., received three tasting medals at the 2019 Spirits International Prestige (SIP) Awards Competition held in Newport Beach California. A total of 977 spirits and mixers entered the competition, making it their largest competition to date. SIP’s panel of consumer judges sampled all entrants blindly to guarantee unbiased reviews based solely on aroma and taste.
All products submitted were awarded within their respective categories. Powell & Mahoney’s Skinny Margarita is the only mixer in its category to be awarded a Platinum Medal. A Silver Medal winner in 2017, the Skinny Margarita was recently reformulated, reducing sugar, adding pure agave, and lowering calories to 50 per serving. Additionally, Powell & Mahoney’s entire line achieved Non-GMO certification. The Classic Margarita won the next highest award of Double Gold, followed by the brand’s Original Bloody Mary mix which took home a Silver Medal.
“We are ecstatic to receive these awards and expect nothing less from our products. We listen to our consumers’ needs and continuously make improvements to ensure our products surpass their expectations,” explains KC Commoss, VP Business Development.
Powell & Mahoney is no stranger to tasting competitions, holding over 20 tasting awards. SPINS, a division of Nielsen and leading provider of retail consumer insights for the Natural, Organic, and Specialty Products industry, identified Powell & Mahoney #1 in Natural, #1 in Specialty, and the fastest growing mixer in grocery.
“Our goal is to make the best products and to minimize our reliance on sugar. We recently improved the entire Margarita line, with extra focus placed on bringing Skinny’s calorie count way down without impacting our amazing flavor profile,” states Chris Crandall, Chief Operating Officer, adding, “We are committed to providing products we would be proud to serve to our family and friends. For Skinny Margarita to win a SIP Platinum Medal, reassures us our “quality first” mentality is what truly sets us apart from the pack.”
The award-winning mixers can be found in retail chains such as Whole Foods Market, Stop & Shop, Wegmans, The Fresh Market, and Total Wine & More and select flavors have gained national distribution through Target, Walmart, and Publix. Products could also be purchased at https://www.powellandmahoney.com/shop/ as well as Amazon – allowing Powell & Mahoney to meet the nationwide demand for quality cocktail mixers.
SALEM, MA. (July, 2019) – Powell & Mahoney Craft Cocktail Mixers, an industry leading craft cocktail mixer manufacturer in the U.S., is proud to announce an extensive update to the design of their brand packaging across their complete line. The new packaging design aims to generate greater consumer attraction and showcase the high-quality standards of their products. Powell & Mahoney has undergone the process of reimagining their products’ visuals to communicate the exceptional attributes of these products and tout their newly certified Project Non-GMO Verified Icon.
“We made modifications inside and out! We improved several margarita mixers with the addition of agave and greatly lowered the calories in our Skinny Margarita. We’re thrilled to learn our newly reformulated Skinny and Classic Margaritas both received awards during the most recent SIP Awards tastings” explained KC Commoss, VP Business Development.
The redesign doesn’t stop there – Powell & Mahoney is renaming a few of their best-sellers! Fan-favorite Blood Orange will be renamed Blood Orange Mimosa and Mango Passion Fruit Margarita will become Mango Margarita. While the formulas for these two flavors remain the same, these new names look to simplify the discovery process for our consumers and are creative twists on classics.
“We are excited to introduce Powell & Mahoney’s new look nationwide. With our classic logo and new vivid fruit illustrations, the newly designed packaging epitomizes the fun yet timeless nature of our products. Our goal in this label refresh is to better utilize our packaging to create an inviting and exciting impression to encourage consumers to use our products at parties, special occasions, or even small gatherings with friends.,” said Meredith Orfanos, Director of Marketing, adding, “We can’t wait for the packaging to hit the shelves and know they will be greatly appreciated and well-received by our fans.”