Rael is a natural feminine care and beauty startup based in LA, founded by three Korean-American women in 2016. Our holistic care spans period care, feminine care, and beauty. We launched on Amazon in 2016 and became the #1 best seller in the natural and organic space in 3 months. We launched period care in all 1800 Target doors in April 2019. Our innovative, natural, and effective solutions with beautiful packaging appeal to our target consumer, the 25-35 year old modern woman.