Natural Products Expo Connect is part of the Informa Markets Division of Informa PLC

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Visitor FAQ

Expo Connect is the NEW official exhibitor list and product directory for Natural Product Expo East & West hosted by New Hope Network. This revolutionary digital platform serves as the ultimate show guide to help Expo exhibitors and attendees connect before, during and after the show.

Exhibitors can showcase products that will be featured at upcoming expo shows and receive inquiries direct to their email.

Attendees can browse products, customize a favorite list and request information.

With the help of our partners, Label Insight, we scrape data from packaging labels to assign a comprehensive set of relevant attributes to every product. From shelf category and ingredients to marketing claims and certifications, the Expo Connect database allows buyers to search for exactly the right products to fit their needs.

Natural Products Expo Connect is the NEW ultimate show guide and planning tool. It provides a comprehensive directory of both exhibitors and products for the Natural Products Expo East & West shows. With detailed information about product ingredients, claims and certifications, you can use this platform to filter companies and products that fit your specific needs so you know exactly which booths to hit at the upcoming show.

Take advantage of our advanced label-capture technology that analyzes product labels for important marketing, quality and regulatory criteria. Search the product database according to your needs.

Looking for plant-based beverages? Need gluten-free, Non-GMO or Organic products? Only want to see products with fair-trade & local ingredients? Connect makes it possible to ensure that the companies and products you plan to explore at the show, really match your quality standards.

Connect offers various ways to explore our database to meet your specific criteria.

  1. Search by Show: Find out which companies and what specific products will be showcased at the upcoming Expo East or Expo West show
  2. Search by Product Category: Here you can search based on the type of product -- Food, drinks, supplements, household products, cleaning supplies, beauty products, pet care, accessories and everything in between.
  3. Search by Ingredient: Looking for products using a specific ingredient? With everything from Algae and Curcumin to Coconut and Buck Wheat, we'll help you find the product you're looking for.
  4. Search by Marketing Claim: If you're looking for products that fit a specific quality standard, you can search by marketing claim to find options that are hormone-free, USDA organic, paraben-free, Low-calorie, made-in-the-USA etc.
  5. Search by Certification: For even stricter quality requirements, search based on third-party certifications
  6. Search by Keyword: Type in any keyword into the search bar, and Connect will show you companies and products that contain that word or phrase in the title, description or attributes list.  (TIP: To search for an exact phrase, like “plant based”, put quotes around the phrase!)

And, by using the advanced search feature you can search using combinations of any of these attributes as well.

Register for Natural Products using this quick registration form. 

You will immediately receive an email with a temporary password which you can update when you first login to Natural Products.

You will need an account to create a favorite list and send out “requests for information” directly to the exhibitor’s email.

As well as allowing you to view which companies are exhibiting at our shows, the platform also offers access to company and product information 365 days of the year, providing you with a wealth of valuable information whenever and wherever you need it.

Reconnect with exhibitors after the show, connect with exhibitors you may have missed and stay up to date with the latest innovations and products in the Natural Products Industry all year round.

We’re here to help! Contact us with any Expo Connect questions or feedback.

Contact for exhibitor questions

Contact or for attendee questions

For Expo Connect questions or feedback, please contact

The Expo Connect platform is constantly growing and improving. We would love to hear from you about how we can continue to add value to our buyers and attendees and welcome your suggestions about how to make this a useful tool for you!

The favorite list is a collection of exhibitors and products that you have shown an interest in and would potentially like to visit at any of the upcoming Informa Global Exhibitions.

When you see an exhibitor or product on Natural Products that you are interested in, press the 'Add to Favorite List' button. You can view your favorite list by going to ‘My Account’ and selecting ‘My Favorite List’. From here you can filter your list, download it as a PDF, print it and bring it with you to the show.

Exhibitors are constantly uploading new products, so you’ll find new products, updated packaging, and new features all the time, leading right up to the start of the show. As a retail buyer, we encourage you to use Expo Connect as a way to get familiar with new trends and find new products that fit your needs. The Natural Product Expos have grown into one of the most robust and trend-setting communities for the Natural Product Industry and Expo Connect should be your go-to platform to discover new products and companies that are paving the way.