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Education & Events - September 12-15, 2018

Trade Show - September 13-15, 2018 | Baltimore Convention Center

Baltimore, MD, USA

Press Releases - Expo East

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Local West Palm Beach businessman takes on the vitamin world with convenient new product.

West Palm Beach, Florida – April, 2017

24 Hour Health is the first product to change the way we think about taking our vitamins. Nathan Rich, the President of the company to produce the liquid multivitamin, RichBody, Inc., has launched his very first product that is giving the vitamin world a run for its money. “It is a known fact that liquid vitamins are more absorbable than pills,” said the Florida local. “I have created a formula that contains all the necessary vitamins and minerals that you should take daily.”

The tiny 2 oz. bottle is perfect for the average consumer that is constantly on the go, but, you can also purchase it in a 32-oz. bottle if that’s your preference.

What’s inside this liquid multivitamin? It contains all the daily vitamins such as Vitamin A, B, C, D, and E, it also contains a Fatty Acid Blend along with a Prebiotic Multi-Fiber Complex.  But, there’s also a bonus... “A lot of liquid multivitamins either taste too bitter, or too artificial,” says the business mogul and founder of RichBody, Inc. “Our product tastes good, and is good for you. Don’t believe me? Try it for yourself.”

Sweet Orange is the original flavor and it is the perfect blend of tart and sweet. Not only that, but it holds no artificial sweeteners, is Sugar Free, Non-GMO, Vegan, and Made in the USA. What more could you want in your daily multivitamin?

24 Hour Health is a force to be reckoned with. It is a brand that not only values health and fitness, but it is also focused on sharing that mentality with others. The company, RichBody, Inc., has a goal of working closely with schools of all types to find a way to better nourish our youth. It is their desire to work with the US Armed Forces on helping to provide proper supplementation to our troops both domestically and abroad.

This daily liquid multivitamin was created by a local who saw a need to find an easier way in how we take our vitamins. A need that was solved by creating a miraculous product. One thing is for sure, great things come in small packages.

RichBody, Inc., is a vitamins/supplements company located in West Palm Beach, FL. RichBody, Inc. produces and distributes nutritional supplements, including 24 Hour Health; a liquid multivitamin supplement. 24 Hour Health in currently available online at www.24hourhealth.com. For more information please email info@24hourhealth.com.

Berkeley, CA (September 13, 2018)A Dozen Cousins, a new culturally-inspired natural food brand, is unveiling a line of delicious slow-simmered beans at booth #4708 at Expo East. These innovative, ready-to-eat beans offer a modern take on traditional Black and Latino dishes while using premium ingredients such as avocado oil, apple cider vinegar, turmeric and other high-quality spices. All three varieties are non-GMO, vegan and naturally gluten free. Each offering boasts 6-8 grams of protein and comes packaged in BPA-free, microwaveable pouches. The beans will launch with California retailers and will be available nationwide through the company’s website in January 2019.

“Growing up, our kitchen was a melting pot of Creole, Caribbean and Latin American food,” said Ibraheem Basir, founder and CEO of A Dozen Cousins. “Today, if I want to enjoy many of my favorite dishes, I either need to cook them from scratch or use traditional brands that are still really heavily processed. I started A Dozen Cousins so that people who love these regional foods won’t have to choose between health, culture and convenience.” Beyond this initial line, the brand plans to launch other simple meal products that are both authentic and easy-to-prepare.

For those curious about the brand name, it is inspired by the founder’s daughter, her 11 cousins, and all the great family meals they enjoy together. The company believes strongly that food, family and culture are closely linked - and they are on a mission to inspire families of all backgrounds to eat better food and live longer more vibrant lives. A Dozen Cousins is working on a first-of-its kind initiative to help eliminate socio-economic health disparities in the U.S. and they will be announcing details of that program in January 2019 when their products hit the shelf. 

A Dozen Cousins’ authentic line of regional beans will come in three flavors: Cuban Black Beans, Mexican Cowboy Beans, and Trinidadian Chickpea Curry. The line will be available for purchase at select natural retailers throughout California and online at www.adozencousins.comstarting January 2019. To learn more about A Dozen Cousins and to try the products for the first time, please visit booth #4708 during Expo East. For more information on the brand, mission, and products, please visit www.adozencousins.com.

About A Dozen Cousins:

A Dozen Cousins is a Berkeley-based natural food brand that blends tradition and innovation by creating clean, nutrient dense products that are inspired by traditional Black and Latino recipes. Founded in 2018 by food-industry veteran Ibraheem Basir, the company is launching with a line of three ready-to-eat bean varieties cooked in avocado oil (Cuban Black Beans, Mexican Cowboy Beans, and Trinidadian Chickpea Curry). This brand intends to launch other simple meals products that combine taste, quality and convenience so that they can help fulfill their mission to inspire families of all backgrounds to eat better food and live longer more vibrant lives. 

Acme Smoked Fish Corporation, a family-owned and operated producer of premium smoked seafood specialties, is pleased to introduce its new Blue Hill Bay Smoked Fish Poke Bowls in two varieties, Smoked Salmon and Smoked Tuna. Acme has added new flavors to the traditional Hawaiian favorite, seasoning its recipe to smoked perfection.

Acme’s ready-to eat Poke bowls pair great taste with pre-portioned single-serve convenience. Bowls contain smoked fish cubes that are salt-cured and slowly cold smoked with a blend of natural hardwoods. Also included is a microwave-ready rice packet, Acme’s signature Poke sauce, and its special blend of Poke seasoning. Simply heat rice, combine ingredients, and enjoy a protein-packed treat any time of the day.

“We’re excited to introduce our newest Smoked Fish Poke Bowl, a fast, satisfying, and nutritious meal on the go, at your desk, or at the dinner table,” explained Adam Caslow, Co-CEO and fourth generation family owner. Each individual portion is high in protein with approximately 20 grams per serving. Smoked Salmon Poke is also rich in Omega-3 fatty acids at 1,400 mgs per serving. Acme uses responsibly sourced salmon along with dolphin safe, wild caught sashimi grade Ahi tuna. Blue Hill Bay is Acme’s premium line of natural products free of artificial preservatives.

As with traditional Poke bowls from Hawaii, the Blue Hill Bay Smoked Fish Bowl may be garnished with avocado, cucumber, watermelon radish, edamame, or other toppings of your choice. Learn more about Acme Smoked Fish and its full product line at www.acmesmokedfish.com.

About Acme Smoked Fish Corporation

Based in Brooklyn, New York, Acme Smoked Fish Corporation is committed to providing the highest quality smoked fish since the early 1900s. The strongest management team in the industry with more than half a century of experience allows Acme to be at the forefront of the smoked fish industry. Acme’s products are sold in retail and food service throughout the most prestigious establishments from coast to coast under the Acme, Blue Hill Bay, Ruby Bay, and Great American brands.

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Asheville, North Carolina – Adoratherapy is an artisan perfumer mainstreaming the use of multi-note essential oil blends and the practice of aromatherapy in the natural perfume space. The company’s hand crafted, experiential fragrance collection, offers the purest ingredients and when linked to a strong intention for the best breath of the day shifts mood and emotion. They call this Beyond Perfume. Beyond Organic. Their all natural, clean, vegan and expertly blended aroma-perfumes are handmade in the USA in their Asheville North Carolina Factory.

“The Beauty consumer is increasingly focused on her mind, body and spirit. The products she uses need to address her desire for new solutions to her daily grooming rituals and these are evolving into products for emotional well being. The idea is to feel beautiful on the inside not just the outside.” says CEO & Co-Founder Laura McCann. “Traditional perfumes, even the new indie entrants to the category, when designed with the cleanest ingredients focus mainly on scent. To achieve scent, synthetic ingredients must be introduced as well as alcohol as a base: The idea is to smell good. Aromatherapy, an ancient perfume tradition relies on essential oils to provide scent. Today most aromatherapy practices are focused on using single note essential oils in diffusers, or applying simple blends in carrier oils to achieve therapeutic benefits: The idea is to feel good. With expert formulation, multi note aromatherapy blends can be developed that smell amazing and provide emotional and mood changing benefits, elevating natural perfume to an entirely new realm we call “Intentional Perfume”, where scent is designed for the wearer and supports her in achieving a balanced and harmonious life: We call this Scent with Intent™, when breath, intention and essential oils come together in a practice of self-care”.

“Our focus on premium ingredients, luxury packaging, and a mission that teaches self-love anchored by our trademarked slogan “Adore Yourself!” drives us every day to make premium quality aroma perfumes” says McCann. “We continue to distribute our products through both mass and luxury channels and you can find us at Whole Foods but also in the top spas and beauty boutiques in the country. We continue to innovate and are excited to be launching our first retail concept in downtown Asheville in June. Our Mood Boost Bar is the new makeup counter where a woman’s makeover focuses on her emotions and moods”.

Since 2017, Adoratherapy has launched three collections:

  • On the Go Mood Boost™: A collection of seven aroma perfume sprays formulated to enhance mood
  • Chakra Boost™: A collection of seven roll-ons formulated to open your chakras
  • Room Boost™: A collection of five body and room mists that transform your mood and the mood of your room

Exciting facts about the Mood Boosts Collections

  • Award Winning Packaging and Formulations
  • Expertly Sourced & Blended with a Higher Concentration and Range of Oils than any other Brand
  • Pre-Blended Formulas Contain over 7-10 Essential Oils
  • Safe, Ready to Use and Affordable
  • Vegan, Cruelty-free Certified, Handcrafted
  • Made in the USA

About ADORAtherapy

ADORAtherapy is a vertical manufacturer of Aromatherapy products, creators of the Mood Boost™, all natural, organic, vegan, blended essential oils designed to shift your mood and emotions. The company’s vision is to provide consumers with “Scent with Intent™”, a new alternative to natural perfume where breath, intention and essential oils come together to provide the perfect foundation for inner beauty.

Ponte Vedra, FLORIDA.  Experience the complex taste of Alive & Well Probiotic-Rich Organic Olives, showcasing their five heirloom varieties at Natural Products Expo East (booth #1462) from September 13-15 in Baltimore, MD. When you eat an Alive & Well olive, you aren’t just tasting an olive - you’re savoring the unique terroir that comes from the small family farms and village co-ops in Greece where these olives are grown. Brimming with exceptionally bold flavors and rich in probiotics, these artisan olives tell a beautiful story of how these Greek farmers have connected to the land for centuries, hand-harvesting and curing the organic fruit in small batches using natural lactofermentation that yields live, active cultures similar to those found in naturally cultured yogurt, cheese and sauerkraut.

Alive & Well Olives’ curated collection of artisan olives are sourced from four different regions in Greece, each known for their specific heirloom variety - Kalamata, Rovies, Chalkidiki and Atalanti. Carefully cured without the use of chemicals, artificial brine, synthetic probiotic cultures, or lye, each jar of Alive & Well Olives contains beneficial probiotics: millions of organic lactobacillus cultures in a natural, nutrient-rich Mother Brine which contains the “wild” active cultures that proliferate during the fermentation process. “Alive & Well Olives - as the name implies - protects the live, raw, fermented cultures in the fruit and in the brine,” says Sotiris Kitralikis, head of Product Sourcing for Alive & Well Olives. “In addition to being full of nutrients, our olives have a richness and depth of flavor that comes from the terroir that is unique to each region in which these olives are grown.”

Explore all five heirloom varieties of sustainably-sourced Alive & Well Olives at Expo East , stop by booth # 1462 or go to AliveAndWellOlives.com to discover the inspiring journey of each raw, heirloom olive grown, harvested and cured to capture its delicious flavors while delivering naturally occurring probiotics and essential nutrients. Expo East is one of the nation’s largest natural product tradeshows, featuring hundreds of exhibitors and thousands of natural brands showcasing the latest trends in food, beverage, supplements and personal care products, along with innovative food education programs, lively keynote presentations and award ceremonies celebrating the industry’s biggest contributors.

About Alive & Well From The Mediterranean:

Distributed by Legacy III Partners, Alive & Well Olives come from small family farms and village co-ops in Greece who follow the same traditional agricultural methods used in the region for thousands of years. Some of the olive trees are hundreds of years old. With patience and care, each batch of these raw, heirloom olives captures the rich flavors and essential nutrients of the fruit, and arrives in a living Mother Brine filled with active probiotic cultures. They can be found in the refrigerated, fermented vegetable case. Learn more about Alive & Well Olives and find creative recipe ideas at AliveAndWellOlives.com.

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San Francisco, Calif. – Sept. 6, 2018 – Alter Eco®, a chocolate-centric, sustainability-directed snack company that takes healthy indulgence to a whole new level, will provide a first look at its new Dark Chocolate Smalls and seasonal packaging at Natural Products Expo East 2018, booth #1414. Proving that good things come in small packages, Dark Chocolate Smalls are available in three best-selling flavors, including Sea Salt, Burnt Caramel, Blackout, and a limited-edition holiday medley pack with all three varieties. Alter Eco will also showcase holiday packaging for its existing line of decadently smooth Medley Truffles, giving conscious foodies another reason to gift the bite sized bars and truffles to loved ones.

“Following our rebrand launch earlier this year, we took a close look at daily moments and occasions where our chocolates can truly shine, whether it’s a small treat after a meal or part of a holiday celebration,” said Edouard Rollet, co-CEO and co-founder at Alter Eco. “Our new Smalls and festive holiday packaging are fun new ways for consumers to experience and share Alter Eco, while increasing opportunities in store for POS and trial.”

Hitting shelves February-March 2019, Alter Eco Dark Chocolate Smalls will be available in convenient 10-count recyclable boxes ($4.79) filled with individually wrapped, portion-friendly 0.28-ounce bars; perfect for shoppers who want to stock up on sweet pantry staples during their weekly grocery trips. Dark Chocolate Smalls will also be available in 80-count display boxes for purchasing at the register or on shelf ($0.59 per truffle). Like all of Alter Eco’s rich dark chocolates, Sea Salt, Burnt Caramel, and Blackout are crafted with organic cacao beans hand-harvested on the Ecuadorian Coast and finished by expert Swiss chocolatiers. Each small is made with next-level ingredients that are USDA Certified Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified, Certified Gluten-Free and free of emulsifiers, soy and artificial flavors.  

Alter Eco’s holiday packaging for its Medley Dark Chocolate Smalls and 60-count Medley Truffles will be available for order for the 2019 holiday season and beyond.

All show attendees will have the chance to indulge in the brand’s enlightened portfolio of organic chocolate bars, truffles and Dark Chocolate Coconut Clusters. Its full range of foods are available in 10,000+ retail locations nationwide, including major natural food retailers and grocery stores like Whole Foods Market, Natural Grocers, Wegmans, Sprouts, Kroger and Publix.

For order inquiries, please contact sales@alterecofoods.com. To learn more about Alter Eco’s products, visit www.alterecofoods.com.

About Alter Eco®

Alter Eco® is a chocolate-centric, sustainability-directed food company that takes healthy indulgence to a whole new level. Made for conscious foodies seeking special food experiences, Alter Eco is creating a new category of enlightened indulgences made with next-level ingredients, and offers a full portfolio of Dark Chocolate Coconut Clusters, melty chocolate bars and blissfully delicious truffles. Engrained in full-circle sustainability, the brand is obsessed with spreading social justice and environmental regeneration while setting a high bar for delivering mind-blowingly tasty foods. A pioneer of sustainable packaging, Alter Eco uses compostable truffle wrappers and chocolate bars wrapped in recyclable FSC certified paper. All Alter Eco products are USDA Certified Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified and Certified Gluten-Free (excluding Deep Dark Salt & Malt Chocolate Bar). To learn more about Alter Eco products or its commitment to sustainability, please visit www.alterecofoods.com. Follow Alter Eco via Facebook, Twitter and Pinterest and Instagram.

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Alter Eco Enters Snacking Category with Coconut Clusters Launch at Natural Products Expo East 2017 Sustainable Food Maker Adds Enlightened Indulgence to Organic and Fair Trade Product Line  

San Francisco, Calif. – Sept. 12, 2017 – Alter Eco®, a chocolate-centric, sustainability-directed food company that takes healthy indulgence to a whole new level, is entering the snacking category with the launch of Dark Chocolate Coconut Clusters. A decadent combination of salty-sweet ribbons of toasted coconut and Alter Eco’s signature rich 70 percent Ecuadorian chocolate, Dark Chocolate Coconut Clusters aim to give snackers an explosive experience of taste and texture while delivering superior ingredients conscious foodies love. Attendees are invited to join the Alter Eco family in satiating their senses at booth #759. “Dark Chocolate Coconut Clusters mark an exciting milestone for Alter Eco as we enter this new space and expand beyond our well-known line of classic chocolate bars and decadent premium truffles,” said Edouard Rollet, co-CEO and co-founder at Alter Eco. “But beyond expansion, our goal is to redefine the snacking space and create a future-forward category – one that is filled with next-level indulgences crafted with sustainable, superior ingredients and mind-blowingly delicious flavor. It’s an exciting venture and we can’t wait for retailers and buyers to experience Dark Chocolate Coconut Clusters for the first time at Expo East.” Packed in a unique recyclable pouch, Dark Chocolate Coconut Clusters are a vegan and paleo-friendly snack made with premium ingredients ranging from coconut oil to organic dark chocolate, so everyone can spoil their taste buds without the guilt. Light, crisp, toasted coconut flakes that are sustainably harvested are baked into clusters before being drizzled with a thick layer of deep, dark 70 percent Ecuadorian chocolate and sprinkled with hand-harvested French sea salt. The next-level snacks join Alter Eco’s existing portfolio of decadent dark chocolate bars and truffles, and are USDA Certified Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified and Certified Gluten-Free. Flavor details include:   

  • Original (five grams of sugar) – these crispy clusters are an addicting sweet-and-salty combo sprinkled with the perfect ratio of sea salt and a thick layer dark chocolate.
  • Seeds + Salt (five grams of sugar) – a textured, dark chocolate treat baked with roasty-toasty crisp pumpkin and sunflower seeds, these coconut clusters offer a sweet bite with an edge.
  • Cherry + Almond Butter (six grams of sugar) – tangy-sweet cherries and dollops of creamy almond butter are united for a magically decadent snack.

Alter Eco Dark Chocolate Coconut Clusters will be available online and begin hitting store shelves in December 2017 with a retail price of $4.79/3.2 ounce pouch. The brand’s existing products are available nationwide at major natural food retailers and grocery stores, including Whole Foods Market, Wegman’s, Sprouts, Kroger and Publix. For more information or to purchase Alter Eco’s products online, please visit http://shop.alterecofoods.com/. About Alter Eco® Alter Eco® is a chocolate-centric, sustainability-directed food company that takes healthy indulgence to a whole new level. All Alter Eco products are USDA Certified Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified and Certified Gluten-Free (excluding Dark Salt & Malt Organic Chocolate). Recognized as a top certified Benefit Corporation and one of the first registered Public Benefit Corporations, Alter Eco is dedicated to full-circle sustainability throughout its operations and supply chain through four pillars: sourcing using Fair Trade principles, producing of only organic and non-GMO foods, creating minimal waste by working towards 100 percent compostable packaging, and in-setting carbon emissions by means of large-scale reforestation programs in the cooperatives that produce its crops. These principals are entwined with Alter Eco’s commitment to the highest quality ingredients and taste in all its products. More information is available at www.alterecofoods.com. Follow Alter Eco via Facebook, Twitter and Pinterest and Instagram.

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Alvarado Street Bakery hops on the craft beer craze
by: Alvarado Street Bakery (#1523)

https://www.bakingbusiness.com/articles/46858-alvarado-street-bakery-hop...

08.15.2018 By Anna Wiber

PETALUMA, CALIF. — Established in 1978, Alvarado Street Bakery has been making clean label bread long before it was the norm. The Petaluma-based bakery began as a cooperative business dedicated to making “food for people, not profit” and produced a modest lineup of sprouted whole grain, organic baked foods for the San Francisco Bay Area. Today, the bakery maintains its co-op structure with 83 employees but expanded its portfolio to include a wide range of bread, bagels and tortillas that can be found throughout the United States and internationally in Japan, Kuwait, Mexico and more.

Complementing its modern lineup of products, Alvarado Street recently added Sprouted Wheat Hemp & Hops bread to its Black Label line of U.S.D.A.-certified organic sprouted grain bread. Following in the path of its Legacy line, Black Label bread is made with 100% whole sprouted wheat and loaded with seed and grain mixtures, both as inclusions and fully enrobed. The Sprouted Wheat Hemp & Hops bread leverages the flavor of hops while delivering the healthy attributes of sprouted wheat.

A strong consumer interest in novel flavor concepts spurred the creation of Sprouted Wheat Hemp & Hops, and the company hopes to reach a younger demographic with its launch. The bread is specifically targeted at adventurous consumers who tend to eat healthier but also enjoy cracking open a craft beer.

“Bakeries and breweries have always used many of the same ingredients — grain, yeast, barley and malt — and we took this opportunity to add in one more: finishing hops,” said Michael Girkout, director of marketing and sales, Alvarado Street. “The hops bring a slight bitterness that is thoroughly unexpected and completely delicious.”

In addition, the sprouted wheat provides nutritional benefits that can aid digestion.

“True sprouted wheat breads are very rare in most markets,” Mr. Girkout explained. “While there are a few bakeries using ‘sprouted flour’ and calling it sprouted wheat, that’s very different compared to what we do.”

During the product development process, the company explored various applications that could give Sprouted Wheat Hemp & Hops a premium edge. Initially, the bakery attempted to fully cover the bread in its signature mix of seeds and grains using an inline topper but found the method to be unsustainable and opted to purchase new equipment. By investing in an enrobing machine, the bakery now efficiently applies the ingredients to give the bread a look that visually communicates its decadence.

The product made its debut at the Natural Products Expo West in March and was also on display at the International Dairy Deli Bakery Association’s annual show in June before it launched nationally in July.

“In all cases, people who tried it, loved it,” Mr. Girkout said, adding that buyers were eager to get it onto shelves.

Sprouted Wheat Hemp & Hops is available at retailers across the United States in 24-oz deli-style loaves and has a suggested retail price of $4.99 to $5.99, depending on the region.

History of Amafruits

Established in 2009 by a husband & wife team with Brazilian roots to bring authentic Acai to market while supporting the preservation of Amazon Rainforest. Quickly expanded to other superfruits from the Amazon in 2012; Currently, we have 6 superfruits in various products.

In 2016, acquired ownership in a Brazilian facility -    Amafruits is now one of only a handful of companies with brand equity in the acai industry that have a vertically integrated global supply chain

Double and triple digit growth rates per year, with the most substantial growth in foodservice channels.

In 2017, relocated to a new office and warehouse in Mokena Illinois with expanded storage and dock access.

Brand Overview Amafruits is a pioneer in bringing authentic fruit purees of Acai, Acerola, Cupuacu, Graviola, and Goiaba (Pink Guava) in affordable, resealable bags to American consumers.

Promoting sustainable business practices that respect everyone with whom we interact and the environment.

We understand that our business belongs to a larger system in which everything is connected, and all that we do has an impact. Through acai and other fruits, we all helping protect the Amazon Rainforest and spread an understanding about ways we can live sustainably and preserve our precious planet for future generations.

Amafruits Offerings! Frozen Smoothie Packs -No Sugar Added 3.5oz (100gram) serving packs in 7oz & 14oz Bags

Acai Berry An Antioxidant powerhouse with anti-aging properties famous for its natural energy release from High Omega & Fiber content.

Acerola Fragile, cherry-sized fruit with mild flavor & low in natural sugars 20-30x more Vitamin C than oranges, plus a good source of beta-carotene (Vitamin A).

Cupuacu Melon-size fruit from the cocoa family, highly prized for its creamy exotic tasting pulp and antioxidant content. A synergetic fruit with a good source of Vitamin C and Manganese.

Graviola (Soursop) Heart-shaped tropical fruit with sweet & tart, creamy white pulp, currently being studied for its bioactive compounds. Over 10 other essential vitamins & minerals, as well as a good source of Vitamin C.

Goiaba (Brazilian Pink Guava) Also known as delicious guava, Goiaba is an apple-sized tropical fruit with a creamy reddish pink aromatic pulp and a sweet-tart taste. Rich source of fiber, Vitamin C, & Folates.

Pitaya/Dragonfruit 2.2 lb. Bags / 22 lb. Case Freshly Frozen Raw Fruit Pieces No Preservatives No Additives

Sorbets Sorbet Pints: 14oz pint size – 3 flavor Sorbet Tubs: 3 Gallon Bucket - Ready to Scoop

Bulk Ingredients Packed in: 3.2 – 10kg Cases 18 Kg Pails 170 – 180 kg Drums

Our certifications include: USDA Organic, Non-GMO Project Verified, Kosher & Halal

All our fruits are: Gluten-free, Dairy free, Soy Free, No Sugar Added, No Preservatives or Additives

Please stop by at our booth and try them all :)

Amazing Grass Debuts New, First-of-its-Kind, Plant-Based Answer to Collagen and All-In-One Nutritional Shake for Kids at Natural Products Expo East 2018

Amazing Grass™, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, today announced the addition of two innovative product lines debuting at Natural Products Expo East: Amazing Protein Glow and Kidz Superfood Protein + Probiotics. Available nationwide in October, both new product lines feature the brand’s signature farm-fresh greens, organically grown on their family farm in Kansas, plus an array of functional superfoods. Attendees of Natural Products Expo East will be among the first to experience Amazing Protein Glow, a 2018 NEXTY Award finalist for “Best New Supplement,” and Kidz Superfood Protein + Probiotics, by stopping at booth #621.     “We’re constantly seeking new ways to address unmet consumer needs when it comes to organic solutions to achieve better overall health and wellness. In speaking with both consumers and key retailers, we consistently heard two common themes: a protein tailored specifically to women and easy solutions for parents looking to sneak fruits and veggies into their kids’ diet.” said Ryan Therriault, vice president of marketing and innovation at Amazing Grass. “When we looked at the protein category, we noticed the explosive growth in collagen products in a category that has been driven by plant-based alternatives. Amazing Protein Glow is the first plant-based solution to the growing collagen trend with a protein offering tailored specifically to women. We also knew parents continue to seek products that helped simplify life. With Kidz Superfood Protein + Probiotics, we’re delivering a convenient new way to help parents squeeze in more whole-food nutrition to their kids’ diets, while addressing two additional needs: digestive support for healthy tummies and adequate protein for growth.”    Both new products unite the brand’s cornerstone farm-fresh greens, organically grown on its third-generation family farm, with nutritious superfoods to deliver efficacious supplement offerings that are simple and convenient to enjoy. Additional product details include:    • Amazing Protein Glow is crafted with 15 grams of energizing plant protein plus reviving superfoods to help support collagen synthesis. Each delicious scoop delivers all essential amino acids to support lean muscle recovery and repair, 100 percent DV biotin for healthy hair, skin and nails and provides an excellent source of food-based B-complex vitamins and vitamin C to further promote the appearance of glowing skin. SRP $29.99 for 15 servings and available in three amazing flavors:  o Wild Berry Hibiscus o Chocolate Rose o Vanilla Honeysuckle    • Kidz Superfood Protein + Probiotics is a tasty nutritional shake crafted with 10 grams of plant-based protein, 1 billion CFU probiotics, and a rainbow of organic greens, fruits and veggies in a single, delicious scoop.  Each scoop delivers one half cup of leafy greens and contains all amino acids, the building blocks for healthy growth. SRP $26.99 for 15 servings and available in two kid-approved flavors:  o Strawberry Blast o Extreme Chocolate    Consistent with all Amazing Grass products, new Amazing Protein Glow and Kidz Superfood Protein + Probiotics are USDA Certified Organic, non-GMO, gluten-free and vegan-friendly. Amazing Grass products are available nationally at major natural food retailers, including Whole Foods Market, Vitamin Shoppe, Target, GNC, Sprouts, and online at AmazingGrass.com, Amazon.com and more. For more information on Amazing Grass, and its line of plant-based, whole-food nutrition please visit www.amazinggrass.com.     About Amazing Grass Amazing Grass was created in 2002 to help people connect health, nutrition and the environment to lead more active lives through organic, plant-based nutrition. For more than 50 years, its family farm in Kansas has perfected the growing, harvesting and dehydration of organic greens to ensure optimal nutrition. Today, the brand thoughtfully combines its alkalizing greens with the highest quality plant-based ingredients and superfoods sustainably sourced from around the world. All Amazing Grass products are plant-based, nonGMO, and made with real, whole-food ingredients. Amazing Grass is designed for people who conveniently want to get the recommended daily servings of fruits and vegetables, cleanse and detoxify, have digestive issues, and/or are vegan or consuming a vegetarian diet. Follow Amazing Grass via Facebook, Twitter, Instagram and Pinterest.    # # # 

Amazing Grass | Press Kit
by: Amazing Grass (#3341)

Chocolate Protein SuperFood Press Release:

Contact: Alyssa Wickham

Rachel Kay Public Relations

858-888-0148

Alyssa@rkpr.net

FOR IMMEDIATE RELEASE

AMAZING GRASS DEBUTS PACKAGING REFRESH AND NEW CHOCOLATE FLAVOR FOR PROTEIN SUPERFOOD LINE AT NATURAL PRODUCTS EXPO EAST 2017

Leader in Plant-Based Nutrition Introduces Rich Chocolate Flavor to its

Best-Selling Protein SuperFood Line in Vibrant New Packaging

NEWPORT BEACH, Calif. (Aug. XX, 2017) – Amazing Grass™, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, will debut new Chocolate Protein SuperFood in addition to a vibrant new look for the entire Protein SuperFood line at Natural Products Expo East in Baltimore, Md. at booth #3341. The delicious all-in-one nutritional shake delivers a nutrient-dense blend of plant-based protein, with added greens, fruits and vegetables, all in a luscious new rich chocolate flavor that everyone will love. Expo East attendees will be among the first to taste and experience the new Amazing Grass Chocolate Protein SuperFood, with canisters shipping to retailers later this month.

Crafted with organic cocoa, Amazing Grass Chocolate Protein SuperFood contains a unique blend of USDA organic pea, hemp, chia and quinoa, delivering 20 grams of complete plant-based protein per serving, plus seven alkalizing organic greens, and two-full servings of wholesome fruits and vegetables. Like all other Protein SuperFood flavors new Chocolate Protein SuperFood is grain-free, paleo friendly, and can be enjoyed alone with water, added to a smoothie or almond, cashew or coconut milk. Amazing Grass’ authentic pea protein is grown, harvested and processed in the USA, providing one of the smoothest, best tasting plant-based proteins on the market.

“After the tremendous response we received with our fan-favorite Chocolate Peanut Butter Protein SuperFood, it felt very natural to create a pure chocolate version,” said Todd Habermehl, co-founder of Amazing Grass. “We’re confident product demand will continue to increase with the introduction of our guilt-free, chocolate-y Protein SuperFood blend and we’re excited to give Expo East attendees a first-look of our newly revamped all-in-one nutrition shake flavor that is both convenient and great-tasting!”  

Accompanying the new flavor launch, Amazing Grass will reveal a vibrant refresh of the entire Protein SuperFood line featuring an eye-catching design for on-shelf visibility. The updated design includes bold color schemes on front-of-pack, bringing icons front and center and reinforcing key messages of ‘daily,’ ‘plant-based,’ and ‘all-in-one,’ creating an eye-catching brand block on store shelves. Additionally, the fresh branding will highlight the brands iconic farmer, reinforcing their family farm-to-home organic roots.  

Like all Amazing Grass products, Chocolate Protein SuperFood is non-GMO, dairy and gluten-free. Suggested retail price is $34.99 and $56.99 per small 12.7 oz. and large 22.9 oz. canisters respectively, along with $39.99 for 10 packet single-serving boxes.

Amazing Grass products are available nationwide at major natural food retailers, including Whole Foods Market, Vitamin Shoppe, Target, GNC, Sprouts, and online at AmazingGrass.com, Amazon.com and more. For more information on Amazing Grass, and its line of plant-based, whole-food nutrition please visit www.amazinggrass.com.

About Amazing Grass

Amazing Grass was created in 2002 to help people connect health, nutrition and the environment to lead more active lives through organic, plant-based nutrition. For more than 50 years, its family farm in Kansas has perfected the growing, harvesting and dehydration of organic greens to ensure optimal nutrition. Today, the brand thoughtfully combines its alkalizing greens with the highest quality plant-based ingredients and superfoods sustainably sourced from around the world. All Amazing Grass products are plant-based, non-GMO, and made with real, whole-food ingredients. Amazing Grass is designed for people who conveniently want to get the recommended daily servings of fruits and vegetables, cleanse and detoxify, have digestive issues, and/or are vegan or consuming a vegetarian diet. Follow Amazing Grass via Facebook, Twitter, Instagram and Pinterest.

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Amazing Grass Elixirs and Effervescents Press Release:

Contact: Alyssa Wickham

Rachel Kay Public Relations

858-888-0148

Alyssa@rkpr.net

FOR IMMEDIATE RELEASE

AMAZING GRASS DEBUTS NEW FUNCTIONAL ELIXIR AND EFFERVESCENT LINES AT NATURAL PRODUCTS EXPO WEST 2017

Leader in Organic Plant-Based Nutrition Launches Fresh Fusions of Alkalizing Greens and Pioneering Functional Ingredients in Novel New Forms

NEWPORT BEACH, Calif. (Feb. 28, 2017) – Amazing Grass™, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, will debut two innovative new product lines, Elixirs and Green Superfood Effervescent, at Natural Products Expo West in Anaheim, Calif. at booth #3120. Both Amazing Grass Elixirs and Effervescent are designed to provide functional nutrition by fusing the power of greens with the highest quality plant-based ingredients and herbs in forms that are delicious and simple to enjoy. Each product line begins shipping to retailers nationwide in June.

Amazing Grass Elixirs, available in Beauty, Brain and Belly blends, are a breakthrough line of USDA Organic Certified powders which are crafted with fermented greens and adaptogenic herbs, plus pioneering functional ingredients specifically designed to support key wellness needs around aging, cognitive and gut health. Amazing Grass Green Superfood Effervescent is a refreshing, dissolvable tablet created with the brand’s organic alkalizing greens blend designed to provide an invigorating dose of greens, clean energy and help support immunity.

“Nearly half of consumers are not drinking enough water due to lack of flavor, and most also fail to get the daily recommended serving of greens,” said Ryan Therriault, Vice President of Marketing and Innovation at Amazing Grass. “We are also seeing trending ingredients like turmeric and moringa bringing broader awareness to the benefits of adaptogenic herbs and ancient Aryuvedic medicine.  We developed Elixirs and Effervescent with modern consumers in mind – people who are proactive about health and looking to address their needs through foods and supplements that are of the highest quality, yet convenient and easy to incorporate into their busy lives.  These new delivery formats combined with cutting-edge wellness ingredients are gamechangers as they provide benefits ranging from servings of greens and veggies to help with mental clarity and focus, gut health and even healthier skin, in a flavor-packed scoop or tab.”

Amazing Grass Elixirs add a nutrient-packed boost to any drink or smoothie with alkalizing greens grown on Amazing Grass’ family farm in Kansas, including fermented wheat grass, alfalfa and barley, which are combined with six stress reducing adaptogenic herbs, like moringa leaf, ashwagandha, reishi, cordyceps, schisandra and Mucuna. Fermenting the grasses aids in pre-digestion while offering superior bioavailability. Amazing Grass Elixirs are available in both 20 serving canisters for $29.99 and single-serve packets for $2.19.  They can be conveniently enjoyed by simply adding to water, juice, milk or as a boost to favorite smoothies and other recipes. Amazing Grass Elixirs are available in three distinct functions each crafted with its own unique blend:

  • Beauty – for a radiant glow from within, this plant-based powder contains chaga, hibiscus flower, Indian gooseberry (amla fruit), aloe vera, maqui, yumberry, camu camu, lucuma and blueberry juice with 100 percent DV plant-based biotin to support radiant skin, nails and hair.
  • Brain – to support mental clarity and focus, this Elixir is crafted with matcha green tea, lion’s mane, chocamine, bacopa and maca along with lemon balm, sage and turmeric.
  • Belly – to help provide soothing digestive support and aid gut health, this blend contains the synergistic effect of 1 billion probiotics with Actazin Kiwi, turmeric, holy basil, yacon, and astragalus alongside warming spices like ginger, peppermint and cardamom.

Amazing Grass Green Superfood Effervescent is the most convenient way to get a daily dose of greens in a refreshing, fizzy tablet. Crafted with the brand’s alkalizing greens blend, including wheat grass, barley, alfalfa, spirulina and chlorella, plus an antioxidant blend of more than 30 superfoods. These revitalizing tablets provides the antioxidant equivilant of one full serving of greens and veggies, while helping to naturally energize and support immunity. Each no-fuss tab delivers 100 percent daily value of vitamins, C, E, B-1 and B-12 with less than one gram of sugar. Amazing Grass Green Superfood Effervescent is available in two refreshing flavors, Lemon-Lime and Berry, and is sold in convenient, travel-friendly tubes with 10 tablets each. SRP is $7.99 per tube.

Amazing Grass products are available nationwide at major natural food retailers, including Whole Foods Market, Vitamin Shoppe, Target, GNC, Sprouts, and online at AmazingGrass.com, Amazon.com and more. For more information on Amazing Grass, and its line of plant-based, whole-food nutrition please visit www.amazinggrass.com.

About Amazing Grass

Amazing Grass was created in 2002 to help people connect health, nutrition and the environment to lead more active lives through organic, plant-based nutrition. For more than 50 years, its family farm in Kansas has perfected the growing, harvesting and dehydration of organic greens to ensure optimal nutrition. Today, the brand thoughtfully combines its alkalizing greens with the highest quality plant-based ingredients and superfoods sustainably sourced from around the world. All Amazing Grass products are plant-based, non-GMO, and made with real, whole-food ingredients. Amazing Grass is designed for people who conveniently want to get the recommended daily servings of fruits and vegetables, cleanse and detoxify, have digestive issues, and/or are vegan or consuming a vegetarian diet. Follow Amazing Grass via Facebook, Twitter, Instagram and Pinterest.

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Amazing Grass Fact Sheet:

Fact Sheet

Overview:

Amazing Grass is the nation’s leading line of organic, plant-based powdered supplements and nutrition bars made from real, whole food ingredients to help support vitality and maintain a healthy lifestyle. Considered the No. 1 brand in the Greens category, all Amazing Grass products are non-GMO, made with certified organic greens, and specially formulated to help detoxify and cleanse the body while naturally boosting energy levels and supporting the immune system. Amazing Grass is a convenient on-the-go option for both adults and kids who want to achieve optimum health and wellness.

The company’s cornerstone wheat, barley and alfalfa grasses are grown on its family-owned farm in Kansas with great care and devotion to the growth and harvesting processes, resulting in some of the highest-quality grasses available on the market. Amazing Grass cereal grasses are field-grown grasses and planted through the winter months, allowing the roots to absorb valuable nutrients and minerals deep within the soil. Amazing Grass practices a single-season harvest, only cutting the richest, greenest top of the young cereal grass blade to guarantee maximum nutrition. From there, Amazing Grass’ greens are instantly dehydrated, frozen and packed in nitrogen to ensure no loss of nutrients to maintain freshness.

History:

Founded by Todd Habermehl and Brandon Bert, Amazing Grass’ cereal grasses are produced on their family farm in Kansas, which has perfected the growing, harvesting and dehydration of its grasses for the last 60 years to ensure optimal efficacy and nutrition. Over the past decade, this once small grassroots company has evolved into one of the leading producers and distributors of organic green superfoods. Today, the Amazing Grass brand continues to be a leader in the Greens category, where it remains on the forefront of innovative ways to help people feel amazing every day.

Partners:

Amazing Grass is proud to partner with like-minded brands in the space, including those leading in cutting-edge nutrition and environmentally-conscious practices. The company currently sources ingredients for various product formulas from brands including Sambazon (acai), E3Live (algae) and Guayaki (yerba mate). 

Products:

Amazing Grass offers a diverse line up of certified organic, plant-based, non-GMO products, including:

  • Elixirs – NEW in 2017, Amazing Grass Elixirs add a nutrient-packed boost to any drink or smoothie with alkalizing greens grown on Amazing Grass’ family farm in Kansas, including fermented wheat grass, alfalfa and barley, which are combined with six stress reducing adaptogenic herbs, like moringa leaf, ashwagandha, reishi, cordyceps, schisandra and Mucuna. Fermenting the grasses aids in pre-digestion while offering superior bioavailability. They can be conveniently enjoyed by simply adding to water, juice, milk or as a boost to favorite smoothies and other recipes. Amazing Grass Elixirs are available in three distinct functions each crafted with its own unique blend: Beauty, Brain and Belly. Amazing Grass Elixirs are available in both 20 serving canisters for $29.99 and single-serve packets for $2.19.   
  • Green Superfood Effervescent – NEW in 2017, Amazing Grass Green Superfood Effervescent is the most convenient way to get a daily dose of greens in a refreshing, fizzy tablet. Crafted with the brand’s alkalizing greens blend, including wheat grass, barley, alfalfa, spirulina and chlorella, plus an antioxidant blend of more than 30 superfoods. These revitalizing tablets provides the antioxidant equivilant of one full serving of greens and veggies, while helping to naturally energize and support immunity. Each no-fuss tab delivers 100 percent daily value of vitamins, C, E, B-1 and B-12 with less than one gram of sugar. Amazing Grass Green Superfood Effervescent is available in two refreshing flavors, Lemon-Lime and Berry, and is sold in convenient, travel-friendly tubes with 10 tablets each. SRP is $7.99 per tube.
  • Protein SuperFood – Protein SuperFood is an all-in-one nutritional protein shake boasting 20g of complete plant-based protein from organic pea, chia, hemp and quinoa. Crafted with seven alkalizing greens and nine nutrient-dense fruits and veggies, this superfood combo promotes lean muscle, aids in digestion and provides nourishing energy. Protein Superfood delivers two full servings of fruits and veggies, is non-GMO, grain-free, dairy-free and paleo friendly. Available in three delicious flavors, including Original, Pure Vanilla and fan favorite - Chocolate Peanut Butter. The line is non-GMO, dairy and gluten-free, with a suggested retail price of $34.99 per 12-15 ounce canister, and $39.99 for 10 single-serve packets.
  • Green SuperFood® – Green SuperFood powdered supplements are a convenient way to consume the whole-food nutrition your body needs in a delicious powder that is simple to enjoy. Packed with organic greens, wholesome fruits, vegetables, nutrient-dense superfoods and digestive enzymes, Green Superfood provides natural energy, supports immunity, aids digestion and promotes detoxification. Simply add one scoop to water, juice, your favorite smoothie, or even bake it into a tasty recipe. Available in 30, 60 or 100 serving canisters and individual packets in 11 delicious flavors and functions: Original, Chocolate, Berry, Orange Dreamsicle, ORAC, Lemon Lime Energy, Pineapple Lemongrass, Tangerine Immunity, Watermelon Energy, Alkalize & Detox and NEW Detox & Digest.
  • Raw Reserve® – From the green grasses of Kansas to the culinary coast of Maine, Raw Reserve is an ultra-premium offering combining an exquisite mix of greens from land, fresh water and sea. Packed with alkalizing greens, blue/green algae (E3Live®), sea and root vegetables, plus 25 billion probiotics proven to stimulate normal micro-flora in the gut, helping to aid in digestion. Experience the ultimate in daily nutrition and digestive health to help you feel amazing every day. Available in Original and Berry flavors in 30 serving-size containers or 15-count individual packets.
  • Organic SuperFood Bars® – These whole-food nutrition and protein bars are packed with seven alkalizing greens, wholesome fruits, veggies and nutrient-dense superfoods. A delicious and convenient way to get your greens on-the-go and up to 12g of protein. Available in a variety of 6 flavors including Original, Chocolate Chip Coconut, Sweet and Savory Almond, as well as high-protein Chocolate Peanut Butter. Additionally, the brand recently introduced two NEW on-trend flavors in 2016: Organic Green Superfood Dark Chocolate & Sea Salt, and Organic Protein Superfood Chocolate Almond Butter.
  • Kidz SuperFood® – Kidz SuperFood a whole-food nutritional powerhouse created from a rainbow blend of organic greens, fruits and vegetables all in a single, delicious drink powder. With over 31 fruits and veggies, Outrageous Chocolate and Wild Berry flavors blend easily in milk, a favorite smoothie, or juice to give kids a variety of fruits and vegetables in each scoop. Kidz SuperFood Outrageous Chocolate comes in 30, 60 or 100 serving-size containers and 15-count individual packets, while Wild Berry is available in 30 and 100 serving-size containers and 15-count individual packets.
  • Organic Wheat Grass & Amazing Trio® – These USDA-certified whole-leaf wheatgrass products offer 30 times more nutrition than traditional wheatgrass juice shots. Amazing Grass Organic Wheat Grass is one of the most potent leafy greens on earth, as well as a great source of vitamins and minerals. Amazing Trio combines the highest-quality of organic wheat grass, barley grass and alfalfa. Organic Wheat Grass can be found in 30, 60 or 100 serving-size containers, 200-count tablets and 15-count individual packets. Amazing Trio is sold in 30 or 100 serving-size containers and 15-count individual packets.

Where to Buy:

Amazing Grass products are available nationwide in most major natural foods retailers including Whole Foods, Vitamin Shoppe, Kroger, Target, Costco, GNC, Sprouts, online at Amazon.com, iHerb, amazinggrass.com and more. Additionally, the line can be found in retailers in Canada, the UK and Dubai.

Corporate Address:

220 Newport Center Drive, Suite 22

Newport Beach, CA 92660

Website:

www.amazinggrass.com

Media Contact:

Alyssa Wickham

Rachel Kay Public Relations

858-888-0148

Alyssa@RKPR.net

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FOR IMMEDIATE RELEASE

July 5, 2018                           

Honey Brook, PA

MARKETING CONTACT

AMS Filling Systems

Samantha Martin

smartin@amsfilling.com

610.942.4200

AMS Filling Systems is Exhibiting an A-100 Semi-Automatic Filling Machine at the Natural Products East Show 2018

Baltimore, Maryland — On September 13, 2018, AMS Filling Systems is exhibiting an A-100 Semi-Automatic Auger Filler at the Natural Products East show; Booth #3958. The show opens on Thursday, September 13 and continues through Saturday, September 15. We will be exhibiting the latest filling technology at our interactive and informative stand. We are the filling specialist.  

The AMS A-100 filling machine is the industry standard for filling. This semi-automatic volumetric auger filler is incredibly versatile and economical. It has a solid construction, runs efficiently and eliminates costly downtime. The A-100 can fill free-flowing and non-free-flowing dry products, as well as liquids, regardless of viscosity. Whether it’s a 100 mg pharmaceutical or 50 lb. bulk product fill, the A-100 is capable of all types of filling applications. Standard features include high performance PLC controls, stainless steel product contact parts and quick and easy cleanup.

Let us identify the precise filling system solution required to perform at your company’s highest production levels. For more information regarding our filling machines, visit www.amsfilling.com or call (610) 942-4200 to speak to one of our filling specialists today. We look forward to seeing you at the show.

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About AMS Filling Systems

AMS Filling Systems is a forward-thinking, design-driven manufacturer of precise auger filling equipment. For over 30 years, we have led the way in innovative design, manufacturing and servicing. AMS has earned its industry reputation by manufacturing a full line of custom auger filling machines.

AMS serves many industries including food and beverage, pharmaceutical and nutraceutical, chemical and cosmetic industries. In addition to your auger filling machine, AMS offers add-on equipment such as feeders, bulk bag unloaders, tables, conveyors and replacement tooling. At AMS, we value our customers and are dedicated to maintaining relationships to ensure continued satisfaction. Visit us at the Natural Products Expo East show; Booth #3958.

 www.amsfilling.com | http://www.expoeast.com/ee18/Public/Enter.aspx

SAN DIEGO, CA. (September 14, 2017) – ARCTIC ZERO®, the pioneer of Fit Frozen Desserts®, will feature the latest additions to its product line at the Natural Products Expo East trade show (Booth #1557) from September 14-16 at the Baltimore Convention Center. 

Attendees at Expo East will be able to sample the latest flavors introduced by ARCTIC ZERO, including ARCTIC ZERO Cherry Chocolate Chunk, Peanut Butter Swirl and Rocky Road Trip Chunky Pints and Cake Batter bars. Made with premium ingredients, the new flavors are crafted to satisfy the sweet tooth of all who love frozen desserts – including those with dietary restrictions.

“Our new chunky pint flavors and new bar capture some of dessert lovers’ all-time favorite flavors, in a low-calorie treat that anyone can enjoy. ARCTIC ZERO creates creamy, delicious desserts that allow you to indulge and maintain your commitment to your health,” said Amit Pandhi, CEO of ARCTIC ZERO.  The new flavors include:

  • Cherry Chocolate Chunk – The first ever ARCTIC ZERO chunky pint to combine fruit and chocolate flavors, Cherry Chocolate Chunk features ripe cherries, and chunks of organic chocolate in a cherry-swirled vanilla ARCTIC ZERO base.
  • Peanut Butter Swirl – Peanut butter aficionados can celebrate with ARCTIC ZERO’s new Peanut Butter Swirl pint, which combines vanilla ARCTIC ZERO with layers of creamy peanut butter and crunchy white chocolate chips.
  • Rocky Road Trip – “Rocky Road” consistently ranks as one of America’s top ten favorite ice cream flavors.  ARCTIC ZERO’s Rocky Road Trip packs all the traditional chocolate flavor – and chunks of gelatin-free marshmallows and toasted almonds – of Rocky Road, but without the potholes of excess calories and fat.
  • Cake Batter Bar – Like ARCTIC ZERO’s other dipped bars, the Cake Batter bar features a creamy base enrobed in a sweet coating. Inspired by the classic Red Velvet cake, these bars are covered in Red Velvet coating and have a distinctive pink/red hue and a Cake Batter ARCTIC ZERO center. 

ARCTIC ZERO is made with hormone-free whey protein, is low in calories, lactose free, and low sugar – and the new flavors are also gluten free – making it a popular dessert option for those who are lactose intolerant, diabetic, gluten-intolerant or who are focused on staying fit and maintaining a healthy diet.

Each of ARCTIC ZERO’s new Chunky Pints contain 10-12 grams of protein, 12 grams of fiber and only 300 calories per pint (75 calories per serving). Portioned, individually wrapped bars are convenient grab-and-go treats featuring 3 grams of protein, 2 grams of fiber, and only 80 calories each.

According to a new national survey* conducted by an independent research firm for ARCTIC ZERO®, while 99% of people like ice cream, more than half of Americans say they do not eat ice cream or limit their consumption due to “health” concerns.  That includes those who feel ice cream isn’t a healthy choice (22%), those who are trying to lose weight or stay fit (17%), and the increasingly significant percentage of Americans who say they are managing dietary restrictions (16%).

When measured against data gathered in June 2016, the number of Americans reporting dietary restrictions increased by six percent. Among the other findings of the survey:

  • One in ten of those who don’t shop the ice cream section avoid it because they or a family member has a dietary restriction, including: low sugar diets due to diabetes or other reasons (50%), lactose sensitivity or intolerance (46%), gluten sensitivity or intolerance (44%), Kosher diets (39%), and GMO-free diets (38%).
  • 48% percent of survey respondents believe a frozen dessert sweetened with organic cane sugar and monk fruit is healthier for them versus only 20% who feel that ice creams containing sugar alcohols are better for them. Sugar alcohols such as erythritol have been known to cause gastrointestinal cramping for some, and studies examining its potential effect on metabolism and weight gain are underway by leading health researchers.

“We are obsessed with finding the right ingredients to deliver outstanding taste, while delivering on our commitment to a ‘clean’ indulgence. To us, that means using only GMO-free ingredients and natural sweeteners; never using any sugar alcohols, which often are derived from GMO corn,” said Pandhi.

ARCTIC ZERO is available for a suggested retail price of $4 to $5 at natural and traditional grocers nationwide, including Albertsons, Kroger, Publix, Safeway, Sprouts Farmers Market, Target, Walmart and Whole Foods Market, as well as online at Amazon.com and arcticzero.com.

About ARCTIC ZERO

Founded in 2010 and headquartered in San Diego, ARCTIC ZERO is the pioneer of Fit Frozen Desserts without all the fat and calories. Handcrafted from premium ingredients, ARCTIC ZERO products are low glycemic, lactose free, GMO free and come in many gluten free flavors. They’re the perfect guiltless pleasure for whenever your sweet tooth strikes. ARCTIC ZERO’s 300 calorie Chunky Pints, 150 calorie Creamy Pints and 80 calorie Dipped Bars offer everyone the chance to taste the sweet life with zero guilt, including those looking for a post-workout snack, watching their weight or following a special diet. ARCTIC ZERO is available at more than 17,000 natural and traditional grocers nationwide including Albertsons, Kroger, Publix, Safeway, Sprouts Farmers Market, Target, Walmart and Whole Foods Market, as well as online at Amazon.com and arcticzero.com. ARCTIC ZERO was recognized by Inc. magazine as one of the nation’s 5000 fastest-growing private companies in for three years in a row, moving up the rankings in 2017. For more information, please visit arcticzero.com or find ARCTIC ZERO on Facebook, Twitter, Instagram and Pinterest.

* Online survey of 1,000 representative Americans conducted July 10-11, 2017 by third-party research firm, Toluna

Arteasan to Exhibit at Natural Products Expo East
by: Arteasans Beverages Llc (#8302)

Arteasan to Exhibit at Natural Products Expo East

 

Attendees will have the opportunity to sample Arteasan’s 5-calorie tea infusions at booth #8302

 

NORTH MIAMI BEACH, FL, September 12, 2017 – – Arteasans Beverages (“Arteasan”), makers of the only 5-calorie ready-to-drink iced tea infusions, today announced that it will showcase its full, 6-flavor lineup at Natural Products Expo East at the Baltimore Convention Center in Baltimore on September 14-16, 2017. Attendees at Expo East are invited to experience Arteasan’s iced tea infusions by visiting booth #8302.

 

The conference comes at a critical time for the company, following Arteasan’s successful launch of two new flavors in late June this year. The new products expanded the company’s portfolio by 50 percent, leading to increased distribution in several regions of the country and new partnerships with national retailers.

 

“We’ve gained a lot of momentum this summer, propelling us to reach new retailers while increasing sales in our existing accounts,” says Fernando Rodriguez, Arteasan Founder and CEO. “We are excited about the opportunity to connect with new prospective partners at Expo East who will enable us to grow further in the natural beverage market.”

 

Crafted to deliver “a world of good,” each of Arteasan’s six iced tea infusions feature only 5 calories per serving, have less than 1 gram of sugar per bottle and use only non-GMO, worldly ingredients.

Each Arteasan flavor offers a natural functionality, including a Matcha Tea with Watermelon & Mint (‘Glow’); an Oolong Tea with Pineapple & Ginger (‘Cleanse’); a White Tea with Mango & Passion flower (‘Calm’); a Yerba Mate Tea with Peach & Rosemary (‘Focus’); a Green Tea with Passion fruit & Elderflower (‘Be Well’); and a Black Tea with Blueberry & Ginseng (‘Energy’).

 

Arteasan iced tea infusions are available at many major supermarkets, fast casual restaurants and natural and specialty food stores along the East Coast and in the Midwest.

About Arteasans Beverages: Arteasans Beverages crafts delicious ready-to-drink 5-calorie iced tea infusions that contain less than 1 gram of sugar per bottle. Arteasan infusions blend fragrant teas with sumptuous fruits and unexpected botanicals from 5 continents and over 20 countries with the mission to deliver “a world of good” in every bottle. Currently available in six flavors, Arteasan beverages are naturally functional, non-GMO certified, OU Kosher, vegan and gluten-free. Founded by Fernando Rodriguez and Corina Flushing in 2014, Arteasans Beverages is based in North Miami Beach, Florida. For more information, please visit the company’s website at www.arteasan.com or contact info@arteasan.com.

Media Contacts:

Kim Misrahi

Marketing Director

Arteasans Beverages

kim.misrahi@arteasan.com

 

Amira Khatib

Field Marketing and Partnerships Coordinator

Arteasans Beverages

amira.khatib@arteasan.com

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Asarasi Sparkling Tree Water
by: Asarasi Sparkling Tree Water (#2026)

The world is running out of fresh water.  Less than 1% of all fresh water on earth is drinkable and this continues to decrease at an alarming rate!  In the US alone, 36 States will face water shortages by 2017.  Consumers are searching for healthy sustainable bottled beverages that they can trust and don’t harm the environment. 

Asarasi has pioneered a completely new source of water to help replace the consumption of fresh ground water.  Our water is harvested from trees and does not affect ground water resources.  It is a biologically pure organic water that is sustainable and renewable.

Atacora has been the only Direct Source for the finest, best tasting Organic Baobab Superfruit Powder, purest Baobab Body Oil and African Neem Oil since 2011.  In our frequent travels around West Africa, we have now identified producer-partner organizations of other superb African wellness products, mostly womens' co-operatives, who hold our same high standards for quality and positive social impact. Fair Partnership is growing!

FONIO

Digitaria exilis is the most ancient of all African cereals, said in the legend of the Dogon people to be the seed that sprouted the Universe. Fonio is a sustainable, low environmental impact crop which grows best in the poor soils and semi-arid climate of the African Sahel. It actually responds poorly to chemical inputs, thriving in its natural state.

As the tiniest member of the millet family, Fonio is naturally gluten-free, proven repeatedly by Certified Laboratories, Inc. to contain less than 5 ppm of gluten.  Fonio has never been genetically modified, and the countries from which Atacora sources it do not allow GMOs of any kind.  Compared to other grains, Fonio has a lower glycemic index (GI), and in Africa, it is often recommended to diabetic consumers.  Nutritionally speaking, it is a real heavyweight! Its impressive Essential Amino Acid profile is bolstered by the fact that it contains comparatively higher amounts if Cysteine and Methionine which combat oxidative stress.

FONIO TRIO

Raw Fonio: The Original.  Dehusked and thrice washed grain in its natural state. Ideal for hot breakfast cereal, and as a porridge side dish cooked in water or broth.  Cooks in about 7 minutes! The flavor is earthy, nutty and delicious!

Fonio Couscous™ : Raw Fonio is pre-cooked and redried for fast preparation, and to yield a loose grain side-dish like couscous or to make tabouleh. Once you substitute Fonio Couscous for the traditional semolina or bulghur wheat preparations, you'll be hooked! Gluten-Free deliciousness!

Fonio Flour: Perfect for Gluten-Free baking and confections, with that unique Fonio flavor people are raving about!

In addition to retail, wholesale and distribution of our beautifully branded product, we can work with clients on private label schemes, and we seek in particular to provide large, bulk supply to manufacturers.  FCL quantities available.

AFRICAN AMBER HONEY

There is something very special about the blooms in West African wildlands that yields a thick, rich and dark honey so aromatic and flavorful that in is nearly intoxicating.  The look in people's eyes when they first try it is a sight to behold!  Our producer partners are thoroughly vetted for quality, food safety and environmentally sustainable methods.  We pay special attention to the wefare of the beekeepers, their families, and the glorious bees that are the pillar of the human food system and nature's bounty. This is a truly rare, specialty and gourmet item. Available in retail, wholesale and bulk.  Large bulk orders are very welcome.

UNREFINED SHEA BUTTER

Vitellaria paradoxa, the Shea Nut Tree is endemic and abundant in sub-Sahelian West Africa.  Shea Butter production is of great economic importance to rural women, and Atacora's butter is made by solid women's co-operatives who we vet and verify for quality, sustainability and social responsibility.  Having worked in West Africa for nearly 3 decades, our CEO has multitudes of friends and connections in the Shea sector, and is pleased to announce that large bulk supply as much as FCLs of both Certified Organic and Conventional Butter are now available for supply!

ORGANIC BAOBAB SUPERFRUIT POWDER

Certified by Ecocert SA since 2012, the Atacora Women's Baobab Cooperative produces the most nutrition-rich and most flavorful Baobab available.  This has been our flagship since our inception, and the positive economic impact on more than 1000 rural families, based on their own indigenous resources and efforts is a badge of pride for us.  Try it and compare!  Atacora is the only truly direct source!

Atacora brings you the secrets of traditional African plant-based Wellness, while bringing a brighter and autonomous future to rural African families!

Leader in all-natural, plant-based proteins showcases expanded product lineups

Atlantic Natural Foods – a world leader in shelf-stable, sustainable, plant-based protein sources – is excited to exhibit new products from its Loma Linda®  and Neat® brands at Expo East 2017. Loma Linda, one of the oldest vegetarian food brands in the world, has recently undergone a rebranding with a new, clean look and label – as well as its new meal solutions line. Both of those introductions have been met with high demand from retailers, motivated to bring excitement back to the center store. Neat, which offers 100% all-natural, vegan, gluten and soy-free foods to consumers who are looking to reduce or eliminate animal-based proteins from their diets, is launching new all-in-one meat replacements and new baking items.

“Atlantic Natural Foods is proud to offer great-tasting, healthy choices for anyone looking for nutritious, wholesome meals,” said Doug Hines, chairman and general partner of Atlantic Natural Foods. “Whether you’re a mom or a millennial, a vegan or a vegetarian or simply a ‘flexitarian’ looking to lead a healthier lifestyle, we’re creating delicious meatless options – including our new options from Loma Linda and Neat – that are sure to please. The world is changing rapidly, and we are excited to address those changes with our latest innovations.”

The Loma Linda brand, which has been providing plant-based protein products since 1890, is proud to showcase its new line of Loma Linda Blue meal solutions – nutritionally balanced, non-GMO, ready-to-eat vegetarian meals that take inspiration from signature dishes across the globe. Inspired by the health-conscious community of Loma Linda, California – one of the five “Blue Zones” where people live longer than anywhere else – the brand aims to share the virtues of clean, plant-based eating with people all over the world. That means choosing foods that don’t compromise natural resources; foods made with simple, nutrient-rich ingredients – non-GMO, vegetarian and vegan, and gluten free when possible.

Loma Linda Blue’s deliciously modern options are low in fat and cholesterol and for added convenience, are packed in shelf-stable, easy to grab-on-the-go, individual microwavable pouches. The new meal solutions are made for today’s sophisticated, conscientious consumer and are inclusive of the following varieties:

  • Spicy Pad Thai
  • Italian Bolognese
  • Chipotle Bowl
  • Chik'n and Mushroom Risotto
  • Hearty Stew
  • Mediterranean Tomato & Olive
  • Tikka Masala
  • Red Coconut Curry
  • Green Curry
  • Southwest Chunky Stew
  • Thai Sweet Chili - seasoned Fishless Tuna
  • Sesame Ginger - seasoned Fishless Tuna
  • Lemon Pepper - seasoned Fishless Tuna

Founded in 2012, Neat is derived from nuts and other natural ingredients, offering great-tasting replacements for ground beef, eggs and various animal-based proteins. The brand is debuting innovative options including just-add-water, shelf-stable meat replacements and baking items including:

  • Cinnamon Pecan Pancake Mix
  • Mocha Dark Chocolate Chip Cookie
  • Oatmeal Pecan Raisin Cookie
  • Cowgirl Cookie
  • Black Bean Brownie
  • Mexican Mix (just-add-water)
  • Italian Mix (just-add-water)
  • Original Mix (just-add-water)
  • Southwestern Mix – Sweet Potato and Black Bean (just-add-water)

Atlantic Natural Foods products are available throughout the United States at natural foods and grocery retailers, as well as through www.amazon.com.

About Atlantic Natural Foods

Atlantic Natural Foods’ mission is to create nutritious, delicious products through sustainable protein sources. Foods that are good for you – low in fat, low in cholesterol, low in calories. Foods that are plant-based and renewable – good for humans and good for the environment. Foods that are nutritious and great sources of protein.

Atlantic Natural Foods markets Loma Linda®, Neat® and Kaffree Roma™ products. The company operates its own product development kitchen, manufacturing – Level 3 SQF Certified, Kosher Certified and HACCP Certified – and distribution facilities, headquartered in Nashville, NC. To learn more about Atlantic Natural Foods, please visit www.atlanticnaturalfoods.com or contact the company at 252.212.9000 x 102 or info@atlanticnaturalfoods.com

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Back Forty Creative is a visual communications agency dedicated to providing responsible and strategic branding, print design, website design and development, and social media marketing services for sustainable brands and businesses.

If your brand or business promotes good food, good health, good lifestyles, good energy, or good anything, then we'd love to talk!

Visit us at booth #1250

www.backfortycreative.com

GILSUM, NH (September 14, 2017) – Shining a spotlight on innovative products that move the natural product industry forward, the twice-annual NEXTY Awards recently announced Badger’s new Tattoo Balm as a finalist in the Best New Transparently Sourced Product category. A soothing aftercare balm with skin-nourishing Tamanu and Coconut oils, Tattoo Balm is the first certified organic, certified gluten-free, and fair trade certified balm available for use on new or existing tattoos. Winners remain a secret until learning their fate on Friday, Sept. 15, right on the show floor at Natural Products Expo East, at the Baltimore Convention Center in Baltimore, MD.

Since its debut in 2011, the NEXTY Awards have grown to become the premier recognition bestowed upon companies in the natural products industry. This year, Badger is among 66 companies (out of 420 nominations) selected as finalists by a panel of industry experts, along with editors of New Hope Network, producer of Natural Products Expo East.

“Badger employees and customers have been asking us for years to make a tattoo balm. So we’re excited to finally be able to offer aftercare made with the finest natural and organic ingredients that Mother Nature has to offer. This product is the first of its kind,” says Deirdre Fitzgerald, Marketing & PR Manager at Badger. “It’s an honor to be a NEXTY finalist along with so many inspiring companies and products that represent the best (and future) of the natural products industry.”

According to the Pew Research Center and The Harris Poll, more and more Americans are getting tattoos. About three in ten Americans (29%) have at least one tattoo, up from roughly two in ten (21%) in 2012, and nearly half of Millennials (47%) and over a third of Gen Xers (36%) say they have at least one. And among those with any tattoos, 69% have two or more.

At Expo East, Badger will also launch its newly reformulated and resized fair trade certified Mineral Lip Tints, available in Rose Tourmaline, Red Jasper, Garnet and Opal Shimmer. Tints offer sheer coverage or buildable color, and the shimmer stays true to the natural lip color, adding just a hint of shine.

Both the Tattoo Balm and Mineral Lip Tints can be bought online, in stores, and at major retailers such as Whole Foods, Sprouts, and Earth Fare as well as independent food co-ops and pharmacies. Tattoo Balm comes in a 2-ounce recyclable tin and has a suggested retail price of $9.99. Mineral Lip Tints come in 0.15-ounce sticks with a suggested retail price of $4.99.

Badger’s full line of over one hundred personal care products, including its new tattoo aftercare and mineral lip tints, will be showcased at Natural Products Expo East (Booth #2617) Thursday, Sept. 14 – Saturday, Sept. 16, 2017.

About Badger

Badger is a family run and family-friendly company that has been making healthy products for people and the planet since 1995. Badger was born when Badger Bill, a carpenter at the time, created a recipe of natural ingredients strong enough to soothe his rough, dry, cracked hands. Now a team of over 100 employees, Badger produces almost all of its products in Gilsum, N.H. Inherent in Badger’s DNA is its status as a B Corp, a certification earned through B Lab, a third party non-profit that requires companies to meet rigorous standards of transparency as well as environmental and social performance. Badger has been a certified B Corp since 2011 and in 2015 became one of New Hampshire’s first businesses to register legally as a Benefit Corporation, a for-profit status that incorporates the pursuit of positive environmental and social impact in addition to profit. For more information, please visit http://www.badgerbalm.com

# # #

MEDIA CONTACT: Deirdre Fitzgerald, Marketing and PR Manager, W.S. Badger Company Phone: 603-283-5220, Email: deef@badgerbalm.com

Bare Bones pivots to shelf-stable bone broth
by: Bare Bones Broth Co. (#8819)

SAN DIEGO, CALIF.—Bare Bones Broth Co., an icon of the booming bone broth category, is going shelf-stable and moving its product line from the freezer to the soup aisle this fall.

“We are making this important change to align more closely with our brand values of sustainability, earth stewardship, and convenience,” said cofounder and COO Ryan Harvey. “By transitioning from frozen to shelf-stable, we will be using 80% less energy to transport and store our bone broth products. Additionally, this change makes our products more convenient and easy to use for our customers by eliminating the inconvenience and hassle of thawing a frozen liquid prior to use.”

In October, Bare Bones and its distributors will begin shipping the brand’s products at ambient temperature. The price point will also be reduced as a result. Retailers already carrying the chef-crafted bone broths may still merchandise them refrigerated or frozen if they like, said CEO and cofounder Katherine Harvey. Most, though, are excited to have a bone broth of this caliber in their soup sets.

Jewel Osco in the Midwest and New Seasons in Oregon, new accounts for Bare Bones, will be among the first to carry the new shelf-stable broths.

Bare Bones, which began selling its bone broths online in 2013, made the decision to go shelf-stable last year after going into retail stores for the first time.

“What we found after only 6 months selling to retailers was that even the buyers who loved our broths had a hard time figuring out where to put them in the freezer,” Katherine Harvey said. “When they did make room for us in their freezer – say, next to the seafood or frozen dog food – consumers had a hard time finding us..”

The frozen broths also lacked convenience, especially for frequent consumers.

By making this move, Bare Bones will gain greater visibility to consumers already shopping for broth, Harvey said. They will also have a wide array of new marketing and merchandising opportunities outside the freezer. The move has big implications for their online business, too – reducing overhead and shipping costs, and improving margins.

The first question most buyers have had about the shelf-stable products is, “What do you have to do to it to make it shelf-stable?” Harvey said. The answer: Nothing. Bare Bones broth’s ingredients sourcing, quality, and distinctive stand-up pouch design will all remain the same.

“The ingredients, care and technique that go into our products and brand will never change,” said Ryan Harvey.

Neither will the UPCs or pack size, he added, as Bare Bones has worked to make this transition as seamless as possible for its distribution and retail partners.

“As Bare Bones grows, we feel a deep sense of responsibly to analyze all aspects of our business for ways in which we can reduce its impact to our planet,” Ryan Harvey said. “The biggest source of energy consumption for our frozen products is at the distribution and retail levels from frozen storage, transportation and merchandising.

In addition to reducing our impact and adding convenience, we are excited about the cost reduction this change brings with it. It has always been our goal to make real nourishing foods affordable and accessible to all. We will experience a significant reduction to our cost of goods which we fully intend to pass on to our customers.”

Bare Bones was founded in San Diego in 2013 by husband-and-wife team Ryan and Katherine Harvey. They specialize in making chef-crafted handcrafted bone broth from only the finest organic, grass-fed and humanely raised animals. Their broths make it possible for consumers to enjoy the quality, nutrition and flavor of slow-cooked food in just minutes, without the hassle and wait of making it at home. Bare Bones’ classic chicken and beef broths, which have fast become a mainstay of many health- and flavor-conscious households, are made fresh and shipped directly to consumers nationwide, and can now also be found in a growing number of stores nationwide.

Contact:

Katherine Harvey

kate@barebonesbroth.com

(619) 602-0133

###

FOR IMMEDIATE RELEASE

Barlean’s Adds Organic CBD Hemp Oil to New Product Lineup

Barlean’s Extra Strength Ideal CBD Hemp Oil and Organic Ideal CBD Hemp Oil are the Brand’s First CBD Products – and the Launch has Been Wildly Successful.

FERNDALE, WA (September 2018) – Barlean’s, producers of healthy oils for nearly 30 years, has added a USDA certified organic product to its Ideal CBD Hemp Oil lineup. The new organic CBD Hemp Oil joins the Barlean’s lineup of roughly 80 healthy oil products, including an Extra Strength CBD Hemp Oil introduced in March and the company’s signature organic flax oil.

The development of the new oils was a thorough, years-long process that involved rigorous testing to ensure the new products met the same industry standards of excellence Barlean’s is known for.

“We spent almost four years looking at CBD before deciding to launch our own product line,” said Barlean’s CEO John Puckett. “Integrity and quality are just so central to what our company stands for. We don’t do pixie dust; we only offer products we truly believe are beneficial to people’s lives, and our customers know that. The Barlean family had to be sure CBD was the real deal - that it was beneficial to people’s health - before they would put a Barlean’s CBD Hemp Oil out into the market.”

“We’re the first major supplement company to offer CBD hemp oil, and also the first to offer a USDA certified organic product,” said Puckett.  “So far, the response from both retailers and consumers has been incredible. People know and trust Barlean’s. In many cases, people have been buying our other healthy oils for 25 years or more. Because of that, even people who are on the fence about CBD, when they see a Barlean’s CBD Hemp Oil, they know it’s a product they can trust. Only six months after introducing our first CBD product, we are number seven in the brand rankings. I think that’s a testament to the brand loyalty we’ve earned. We’re excited for where we’re going next.”

Barlean’s Organic Ideal CBD Hemp Oil is USDA certified organic. It contains 10mg CBD per serving (450mg total CBD per bottle) and less than 0.1 percent THC. It’s also vegan, non-GMO, and gluten free.  It is a full-spectrum CBD hemp oil, derived from European industrial hemp.

Barlean’s Extra Strength Ideal CBD Hemp Oil contains 25mg CBD per serving (1,125mg total CBD per bottle) and less than 0.3 percent THC. Barlean’s Extra Strength Ideal CBD is derived from industrial hemp grown on American farms. Not only is it sourced close to home, it includes a full spectrum of cannabinoids and other micronutrients. It’s also non-GMO, vegan and gluten free. Both products have a mild natural mint flavor.

“To have a major, national brand with a legacy like Barlean’s enter the CBD space is a pivotal moment for the entire industry,” said nutritional expert and author Dr. Jonny Bowden. “Barlean’s is notorious for developing quality, efficacious products and for the brand to introduce a CBD oil provides validity to the positive effects of CBD derived from hemp. Because of the trust Barlean’s has with its consumers, many of them will now feel comfortable adding CBD to their regular wellness routines the way I have done.”

As with other Barlean’s products, Ideal CBD Hemp Oils are sold in retail stores throughout the US, or directly from the company by calling 1-800-445-3529. MSRP for Barlean’s Extra Strength Ideal CBD Hemp Oil retails for $69.99/bottle (1,125mg total CBD), while the Organic Ideal CBD retails for 89.99/bottle.   

For more information about Barlean’s Extra Strength Ideal CBD Hemp Oil visit www.barleans.com/CBD.

About Barlean’s

Barlean’s is a mission-driven, family-owned company that’s been making healthy oils ad supplements in the Pacific Northwest for nearly 30 years. Founded in 1989 as a maker of premium flax oils, Barlean’s has grown to produce over 70 different products that are sold around the world.

In 2013, owner Bruce Barlean implemented what he calls the “Pathway to a Better Life” philosophy within the company. Since that time, a significant portion of company products has been shared with organizations dedicated to improving the health and wellbeing of people both locally and around the globe. In addition, Barlean’s is dedicated to helping create a pathway to a better life to people along the supply chain and beyond – from fair prices for farmers and suppliers, to treating employees, retailers and even competitors with fairness and respect. 

# # #

Media contact

Ola Lessard

Ola.Lessard@barleans.com

(603) 303-9467

Barney Butter Gives Chocolate Lovers New Reason to Go Nuts with Almond Butter!

Fresno, CA, August 30, 2017—Barney Butter, named one of the “7 Healthiest Nutritionist-Approved Nut Butters” by Organic Authority magazine, has found a guilt-free way for chocolate lovers to spread the love. The Fresno, California-based producer of locally-sourced almond butters is launching its new, dairy-free, peanut-free and gluten-free flavor: “Barney Butter’s Chocolate Almond Butter” at Natural Products Expo East on September 14-16, 2017!

Barney Butter president & CEO, Dawn Kelley, shares how this latest flavor serves the company’s twin focus on developing products for their customers that marry good health with good taste. “Chocolate’s a natural fit with the rich, creamy flavor of our all-natural product,” says Kelley, “but it’s a taste more often associated with decadent splurges than nutritious eating. We found a way to fold this favorite flavor into an industry first—a soy-free, peanut-free, dairy-free product with only 3 grams of sugar that customers will love, and feel good about giving to their families.”

The culinary flexibility that gave birth to this new taste has been responsible for both the process and products that have inspired Barney Butter’s booming growth. The company’s dedication to “tree-to-table” quality control allowed it to create the completely peanut-free environment that has made its almond butters a favorite alternative for those with peanut allergies.

That eye towards adapting to customer needs has also shaped the wide range of sizes and offerings the company packs its product in. Barney Butter’s new Chocolate Almond Butter will be available in them all. They include: 10 oz. and 16 oz. jars, and 6-count boxes of .6 oz. snack packs. Chocolate lovers never had so many delicious reasons to go nuts!

Come see and taste this newest almond butter flavor this September at the 2017 Natural Products Expo East at booth 1138 and experience how Barney Butter is Made Better!

About Barney Butter Founded in 2008 in Fresno, California, Barney Butter is a family-owned company and one of the country’s leading producers of almond butter. Barney Butter is one of the few specialty nut butter brands devoted exclusively to peanut-free almond products. The company’s obsessive focus on the quality of its all-natural products has inspired the rapid growth that has twice earned it a spot in the Inc. 5000 list of fastest-growing companies in the U.S. Barney Butter crafts its small batch, artisanal almond-butter with organic, fair-trade, non-GMO ingredients whenever possible, to create the taste and promote the values rooted in its California home.

Contact: Taja Dockendorf taja@pulpandwire.com Pulp+Wire
2 Milk Street Portland Maine

(Previous PR Leads):

Fresno, CA, April 20, 2016—Barney Butter, a leading brand in the booming $448M specialty nut butter market…

Fresno, CA, January 23, 2017—Barney Butter, the only premium almond butter producer who self-manufactures in their own “peanut-free” facility…

Fresno, CA, April 20, 2016—Barney Butter, a maker of premium almond butters scoring consistently high rankings on leading food & health websites (realsimple.com, health.com, foodnetwork.com)…

Fresno, CA, January 27, 2016—Barney Butter, a maker of premium almond butter that’s earned top billing on Health Magazine’s list of 9 Best Healthy Nut Butters

Fresno, CA, January 27, 2016—Barney Butter, the booming almond butter brand that has twice earned a spot in the Inc 5000 list of fastest-growing US companies…

Fresno, CA, August 30, 2017—Barney Butter, named one of the “7 Healthiest Nutritionist-Approved Nut Butters” by Organic Authority magazine,

BALTIMORE (September 13, 2018) - Base Culture, a Tampa-based company known for its Paleo-certified baked goods and snacks, will showcase its complete roster of ground-breaking Paleo products, including almond butters, breads, brownies and granola, at Natural Products Expo East, booth 4611. Highlighting Base Culture's presence at the show will be the inclusion of their brand new decadent, but guilt-free, brownie flavors: Cashew Butter Blondie and Raspberry Cocoa Brownie. Attendees will also have an exclusive first taste of the limited-edition Peppermint Cocoa Brownie, hitting store shelves in October 2018. The Cashew Butter Blondie combines the sweet flavors of caramel and honey to create a soft, cake-like treat that's topped with crunchy pecan pieces. The Raspberry Cocoa Brownie fuses dark chocolate with tart raspberry pieces for a winning blend of whole, real ingredients with no preservatives or artificial ingredients – both available at BaseCulture.com September 1st! Base Culture’s limited-edition Peppermint Cocoa Brownie will be available October 2018 – January 2019 and is rich in the authentic flavors of cocoa and peppermint. “When I first created Base Culture, I was dedicated to creating a line of baked goods that would provide individuals with healthy alternatives to help improve their lives without sacrificing on flavor,” said Jordann Windschauer, CEO of Base Culture. “That remains our main goal with the brand, but as we continue to innovate our product line with natural ingredients, we also keep taste at the top of mind so we can continue to provide consumers with rich and exquisite flavors. We are elated to have Expo East attendees experience Base Culture first-hand and can't wait for everyone to try our new brownies!” Base Culture is revolutionizing the way consumers look at Paleo-certified foods by creating the very best tasting products using a blend of clean, real ingredients. By utilizing innovative techniques and simple ingredients to create strikingly rich and flavorful products, Base Culture is providing customers the tools needed to embrace an all-natural, healthy lifestyle. All of Base Culture's products are Paleo-certified, gluten/grain/dairy-free, non-GMO with no refined/processed sugar or preservatives, but they still taste incredible, making it truly easy for everyone to eat, even those with dietary restrictions. The Natural Products Expo East will take place from September 13-15 at the Baltimore Convention Center located at 1 West Pratt Street. Base Culture invites attendees to stop by booth #4611 to experience its Paleo-certified baked goods and snacks. For more information on the show, please visit www.expoeast.com. Base Culture is available at natural and conventional stores including Walmart, Amazon, Kroger, and Whole Foods. For a complete list of locations, visit www.baseculture.com. ABOUT BASE CULTURE: Founded in 2012, Base Culture is revolutionizing the way consumers look at baked goods by creating an assortment of breads, brownies, granola, almond butter and energy bites that are 100 percent Paleo-certified, certified gluten-free, kosher certified, grain-free, dairy-free, soy-free, non-GMO verified and Women Owned. Everything is done in-house to ensure the quality of their products are held to the highest of standards. Base Culture’s mission is to bring people back to their base by providing them a different way of looking at life by supporting a clean and healthy lifestyle. Base Culture's products are conveniently located in the frozen food aisle. For information, visit www.baseculture.com.  

Bay State Milling Enhances Portfolio with IP Naked Oats
by: Bay State Milling Company (#1418)

Bay State Milling Company is partnering with Montana Gluten Free Processors, LLC to offer identity-preserved Cavena Nuda, also known as naked oats, as a new and exceptional addition to its wide portfolio of specialty and sprouted grains and seeds.

 

Developed to be naturally hull-less and hairless, these unique oats offer a number of advantages when compared to traditional oats. Naked oats eliminate the yield loss associated with traditional oats as well as the energy-intensive steps of hulling and kilning. When coupled with lower transportation costs, the result is a benefit to farmers along with a reduced carbon footprint. Naked oats are high in soluble fiber, beta-glucan, iron and protein, and lower in carbohydrates further enhancing their desirability with health-conscious consumers also concerned with the sustainability and traceability of their food supply.

 

Montana Gluten Free Processors, LLC, a consortium of local farmers and academia from Montana State University, works directly to plant a private seed stock of the identity-preserved oats in carefully monitored fields which have a minimum four-year history of no gluten-containing grain production. The oats are harvested and processed on dedicated equipment and stored in their certified facility. Each step is documented for full traceability.

 

Bay State Milling offers the naked oats in a variety of forms including whole grain oat flour, steel cut oats, rolled oats, sprouted oat flour, sprouted steel cut oats and sprouted rolled oats. These identity preserved naked oats are certified gluten free, non-GMO and available both conventional and organic.

Bay State Milling Company Wins a 2018 NEXTY Award at NPEW
by: Bay State Milling Company (#1208)

Quincy, MA (March 13, 2018) – Bay State Milling Company is one of only 22 winners of the New Hope Network 2018 Expo West NEXTY Awards for outstanding new products in the natural products industry. SowNaked™ Mindfully Farmed Oats won for Best New Ingredient.

NEXTY Awards are given to products that display the utmost in innovation, integrity and inspiration and help forward the work of the natural products industry to deliver more healthful, trusted and sustainable products to consumers.

SowNaked™ was one of 72 finalists selected by a national panel of natural products industry experts from more than 890 entries across 22 Awards categories. Winners were announced and presented with their awards on March 10, 2018 at Natural Products Expo West in Anaheim, CA.

SowNaked oats deliver a 20 per cent protein yield and are kinder to the farmer and the environment. They are grown from a hull-less oat cultivar in a closed system, traceable to the seed. Because these oats are hull-less, they provide a 30 percent improvement in grower returns. They are minimally processed, requiring no heat or steam, plus “mindfully farmed oats” are identity preserved to the individual farm and grower.

The criteria for the NEXTY award is well aligned with our Bay State Milling values; Innovation, Inspiration, and Integrity. I am grateful to be part of a company whose values and core purpose drive us toward the type of work which would receive such prominent industry recognition,” states Dan Collins, Entrepreneur in Residence.

“These 22 products represent the future of the natural products industry where sustainability and transparency are the norm,” says Jessie Shafer, content director at New Hope Network and one of the NEXTY judges. “The winners of our NEXTY awards inspire change and integrity in everything from ingredients to packaging.”

NEXTY Awards are a twice-annual award connected to New Hope Network's Natural Products Expo shows in March and September. They were created to recognize the most game-changing and inspiring products in the natural/organic CPG market today. Products are nominated and winners are chosen through a two-tier judging process by the New Hope Network content team and a panel of industry judges. Learn more about the NEXTY awards at expowest.com/nexty.

Bay State Milling PR Contact:

Donna Reiser, Marketing Communications Manager, 617-328-4400, donnar@bsm.com

BCGA Concept Corp. Overview and Collections
by: Bcga Concept Corp (#860)

 

BCGA Concept Corp.

HEADQUARTER: Brooklyn, NY

BCGA Concept Corp. CO-FOUNDER & CEO: Terry Tang

OVERVIEW: BCGA Concept Corp. is a Brooklyn-based craft beverage maker specializing in ginger ales/beers. Our mission is to share our bold, spicy ginger brews, made with ingredients you can trust. You don’t have to imagine the ginger; you can taste it in every sip! BCGA launched in 2010 inside a space shared with a noodle and dumpling factory in East Williamsburg. When it came time to expand in 2014, BCGA stayed true to its Brooklyn roots and moved into its current home in Bushwick. The current BCGA portfolio includes Brooklyn Crafted, Brooklyn Organics and Bruce Cost Ginger Ale, offering consumers a wide variety of craft beverages enjoyed perfectly on their own or mixed in cocktails.

PRODUCT INFORMATION:

The inspiration for all BCGA products starts at our facility in Brooklyn, NY. Our unfiltered Brooklyn Crafted and Bruce Cost Ginger Ales are made with whole, real ginger. For flavored varieties, BCGA sources global ingredients at their peak harvest season and from the geographical location where they’re best grown. Worldly additions include Blood Orange, Passion Fruit, Turmeric, Pomegranate and Meyer Lemons.

THE COLLECTIONS:

Brooklyn Crafted – NEW!

The newest collection to come from BCGA, Brooklyn Crafted is bringing three bold flavors into the mix due to popular demand. Made with 100% real ginger, flavor profiles include Extra Spicy Ginger Beer, Sugar Free Ginger Beer and Sugar Free Ginger Ale. Perfect on their own or incorporated into cocktails, the new Brooklyn Crafted collection is ideal for cooling off while turning up the heat! (MSRP: $1.99 / 4-pack: $6.99)

  • Extra Spicy Ginger Beer
  • Sugar Free Extra Spicy Ginger Beer
  • Sugar Free Ginger Ale

Brooklyn Organics

We like our ginger ale zingy, with all the bite nature intended (and none of the calories or artificial ingredients). So we created five new USDA Organic-certified sodas, gently sweetened with plant-based Stevia. All varietals are non-GMO, Kosher, Gluten Free, Caffeine Free, Vegan and have No Artificial Coloring. Each contains a bold fizz in a svelte package, made with ingredients that are good for you and for the planet. We'll drink to that! (MSRP: $1.49)

  • Classic
  • Guava
  • Cola
  • Coconut
  • Acai

Bruce Cost Ginger Ale

Bruce Cost Ginger Ale is sparkling and rich with unfiltered ginger pieces that you can see and taste. All flavors start with a simple recipe of just four ingredients, giving a unique experience unlike any other soda, with the complexity and mouthfeel of a sparkling wine or beer. In addition, BCGA sources each ingredient from its prime growing region, whether it be whole leaf jasmine tea, or premium passion fruit pulp. Global all-stars include gems from China, India, Egypt and California, to name a few!  (MSRP: $1.99 / 4-pack: $6.99)

  • Original
  • Jasmine Tea
  • Pomegranate with Hibiscus
  • Passion Fruit with Turmeric
  • Blood Orange with Meyer Lemon
  • 66 with Monk Fruit
  • Ginger Beer [can]
  • Original [can]

OUR DISTRIBUTION

  • Brooklyn Crafted – Brooklyn Crafted is available in select New York City retailers and online at Taldepot.com.
  • Brooklyn Organics – Brooklyn Organics is available in select New York City retailers and online at Taldepot.com or Amazon.com.
  • Bruce Cost Ginger Ale – Bruce Cost Ginger Ale is available through a variety of leading grocery stores including Whole Foods, Sprouts Farmers Market, Cost Plus World Market, The Fresh Market and more, as well as online at Taldepot.com.

MEDIA CONTACT

5W Public Relations, BCGA5wpr.com, 212-999-5585

BRAND WEBSITES

BRAND SOCIAL MEDIA

Instagram:

Bruce Cost Ginger Ale & Brooklyn Crafted: https://www.instagram.com/bcgingerale/

Brooklyn Organics: https://www.instagram.com/bklynorganics/

Twitter:

Bruce Cost Ginger Ale & Brooklyn Crafted: https://twitter.com/bcgingerale

Brooklyn Organics: https://twitter.com/bklynorganics

Facebook:

Bruce Cost Ginger Ale & Brooklyn Crafted: https://www.facebook.com/BCGingerAle

Brooklyn Organics: https://www.facebook.com/bklynorganic/

Bee's Wrap | Sustainable Food Storage
by: Bee's Wrap, Llc (#2709)

Our Story

 

Bee’s Wrap is the natural alternative to plastic wrap for food storage — easy to use, easy to reuse, and easy on the planet.

 

Bee’s Wrap started with a question: How could we eliminate plastics in our kitchen in favor of a healthier, more sustainable way to store our food?

 

Founder Sarah Kaeck discovered the answer in her own Vermont kitchen, where Kaeck revived a lost tradition: After coating cotton with beeswax, she created a washable, reusable, compostable alternative to plastic wrap.

 

Today Bee’s Wrap is made from organic cotton, sustainably harvested beeswax, organic jojoba oil, and tree resin. The resulting wraps provide a versatile, durable, plastic-free solution to sustainable food storage.

 

Bee’s Wrap is available in more than 1,500 stores across the United States, and is distributed internationally throughout Europe, as well as in Singapore, Hong Kong, New Zealand, and Australia. Bee’s Wrap is handcrafted in Bristol, Vermont and ships worldwide.

New for 2018

 

Bees + Bears

Our newest print, Bees + Bears, is a reflection of the place we call home: a celebration of New England’s bees and bears, buds and berries. Inspired by the great outdoors, these wraps remind us to take green choices on the go. Our first Bees + Bears release is the Lunch Pack ($21), which includes our popular sandwich wrap and two versatile medium-sized wraps. The sandwich wrap includes a Vermont-crafted hardwood button and a piece of hemp twine for bundling up a meal on the go.

 

After you unwrap your sandwich, use the wrap as a portable placemat. Form the medium-sized wraps around a handful of fruit, veggies, or other snacks. And when you’re done with your meal, fold your wraps and tuck away for later use.

 

Bee’s Wrap® Basics

 

INGREDIENTS

Global Organic Textile Standard-certified organic cotton, sustainably harvested beeswax, organic jojoba oil, and tree resin.

 

USES

Bee’s Wrap can be used to cover a bowl, wrap up cheese, fruit, vegetables and bread, or to pack a snack for your next adventure. Use the warmth of your hands to form our wraps around a piece of food or over a bowl or casserole dish. As the wrap cools, it will hold its shape.

 

The natural antibacterial properties of beeswax and jojoba oil help keep food fresh, and allow Bee’s Wrap to be used again and again.

 

CARE

Bee’s Wrap is reusable; simply wash with cool water and soap, hang to dry, and repeat. Used several times each week, Bee’s Wrap will last for roughly one year. Bee’s Wrap is biodegradable and compostable.

 

COMMITTED TO SUSTAINABILITY

Bee’s Wrap grew from a desire to find sustainable alternatives for the home and kitchen — and accordingly, sustainability is a core part of Bee’s Wrap’s business practices and ethos. Bee’s Wrap believes that business can be a vehicle for social change, and can better the lives of customers, employees, the community, and planet.

 

Bee’s Wrap is certified by Green America, a national nonprofit promoting environmental sustainability, social justice, and economic justice. Bee’s Wrap products are reusable, biodegradable, and compostable. Product packaging is made from 100 percent recycled material and is plastic-free.

About the Founder

 

Bee’s Wrap founder Sarah Kaeck set out to find a healthier and more sustainable alternative to plastics in her family’s kitchen. Five years later, Bee’s Wrap has grown into a thriving business located in Bristol, Vermont. In addition to interviews about Bee’s Wrap, Sarah is available for media requests relating to women and entrepreneurship, sustainability, and social entrepreneurship.

 

Contact

 

We’d love to share our story with you.

 

Please contact us at press@beeswrap.com to learn more about Bee’s Wrap, request product samples, or schedule interviews.

 

BEE’S WRAP 394 ROCKYDALE ROAD, BRISTOL VT 05443

BEESWRAP.COM 802-643-2132 PRESS@BEESWRAP.COM

Bee's Wrap: Sustainable Food Storage
by: Bee's Wrap, Llc (#2844)

Our Story

The natural alternative to plastic wrap for food storage — because good food deserves good care.

Bee’s Wrap started with a question facing many families and home cooks: How could we eliminate plastics in our kitchen in favor of a healthier, more sustainable way to store our food? Founder Sarah Kaeck discovered the answer in her own Vermont kitchen, where Kaeck revived a lost tradition: after coating cotton with beeswax, she created a washable, reusable, compostable alternative to plastic wrap.

Today Bee’s Wrap is made from organic cotton, sustainably harvested beeswax, organic jojoba oil, and tree resin. The resulting wraps provide a versatile and durable solution to sustainable food storage. Bee’s Wrap is available in more than 1,000 stores across the United States, and is distributed internationally throughout Europe, as well as in Singapore, Hong Kong, New Zealand, and Australia.

Bee’s Wrap is handcrafted in Bristol, Vermont and ships worldwide.

New for 2017

Variety Pack Meet the comprehensive Bee’s Wrap kit, with a wrap for every job in the kitchen. Whether you’re storing half a lemon, bundling up a loaf of bread, or covering a bowl, the variety pack has you covered. Each size corresponds with a designated print; reach into your drawer and find the right wrap at a glance. Our variety pack allows individuals and households to stock up on Bee’s Wrap and make the shift away from disposable food storage for good.

INCLUDES - 2 small honeycomb print 2 medium clover print 2 large geometric print 1 bread honeycomb print

Bee’s Wrap® Basics

INGREDIENTS

Global Organic Textile Standard-certified organic cotton, beeswax, organic jojoba oil, and tree resin.

USES

 Bee’s Wrap can be used to cover a bowl, wrap up cheese, fruit, vegetables and bread, or to pack a snack for your next adventure. Use the warmth of your hands to form our wraps around a piece of food or over a bowl or casserole dish. As the wrap cools, it will hold its shape. The natural antibacterial properties of beeswax and jojoba oil help keep food fresh, and allow Bee’s Wrap to be used again and again.

CARE

Bee’s Wrap is reusable; simply wash with cool water and soap, hang to dry, and repeat. Used several times each week, Bee’s Wrap will last for roughly one year. Bee’s Wrap is biodegradable and compostable.

COMMITTED TO SUSTAINABILITY

Bee’s Wrap grew from a desire to find sustainable alternatives for the home and kitchen — and accordingly, sustainability is a core part of Bee’s Wrap’s business practices and ethos. Bee’s Wrap believes that business can be a vehicle for social change, and can better the lives of customers, employees, the community, and planet. Bee’s Wrap is certified by Green America, a national nonprofit promoting environmental sustainability, social justice, and economic justice. Bee’s Wrap products are reusable, biodegradable, and compostable. Product packaging is made from 100 percent recycled material and is plastic-free. 

About the Founder

Bee’s Wrap founder Sarah Kaeck set out to find a healthier and more sustainable alternative to plastics in her family’s kitchen. Four years later, Bee’s Wrap has grown into a thriving business located in Bristol, Vermont. In addition to interviews about Bee’s Wrap, Sarah is available for media requests relating to women and entrepreneurship; sustainability; and social entrepreneurship.

CONTACT

We’d love to share our story with you. Please contact us at press@beeswrap.com to learn more about Bee’s Wrap, request product samples, or schedule interviews. 

FOR IMMEDIATE RELEASE

Contact:

Shannon Pereces 440-786-7650 Shannon@beessential.com

Beessential™ Introduces New Activated Charcoal Bar Soap for All Skin Types

BEDFORD HEIGHTS, OH, July 31, 2017 -- Beessential™, a leading manufacturer of beeswax-based body and skin care products, is pleased to introduce its new Activated Charcoal Face Cleansing Soap for all skin types. The new soap is an artisan, cold-pressed, small-batch soap that cleanses the face of impurities and toxins while hydrating with rich oils. It is perfect for all skin types.

The latest craze in skincare, activated charcoal absorbs bacteria and toxins, cleansing skin of impurities. While Beessential’s new offering is great for all skin types, it is especially beneficial for those with oily skin, as activated charcoal absorbs dirt and oil from pores and leaves the skin feeling balanced.

Unlike other soaps whose skin-enhancing oils become deactivated by lye, Beessential Activated Charcoal Face Cleansing Soap is a superfat soap containing extra oils that survive the soapmaking process, yielding a higher oil content, which means a better moisturizer for the skin. Made with all-natural ingredients including vitamins C- and A-rich seabuckthorn oil, which is high in omegas, Beessential Activated Charcoal Face Cleansing Soap combats aging, rosacea, and acne while fighting free radicals with its super-antioxidant properties.

Look for Beessential’s new bar soap on their website, www.beessential.com, and at Natural Expo East, Booth #8219.

Beessential uses only the best natural ingredients, including olive oil, Shea butter, castor oil, beeswax, sea clay, and plant-based essential oils. Beessential Activated Charcoal Face Cleansing Soap is paraben-free, SLS free, GMO free, gluten free, alcohol free, and PEG free. Beessential products are made in the USA and are never tested on animals.

About Beessential

Since 2004, Beessential has been crafting natural skincare and hair products using honey, beeswax, and other ingredients that are good for us and our world. Beessential full line of products includes lip balm, soap, shampoo, conditioner, body wash, and lotion. All products are hand made in the USA.

Beessential: Beekeeper Made. Beekeeper Approved. www.beessential.com

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Beetnik Creates Dietitian Advisory Board

Leading organic, gluten free and paleo brand adds experienced dietitians to advise on future products

AUSTIN, TX (August 23, 2018)Beetnik Foods, one of the leading makers of organic, gluten free and paleo certified ready to eat meals, announced that it has created a Dietitian Advisory Board.

“We are delighted that a group of talented and experienced dietitians with diverse fields of expertise have agreed to join our Dietitian Advisory Board,” said David Perkins, Beetnik’s founder and CEO. “Our focus on convenient organic food products will benefit from this sophisticated group of dietitian’s wealth of knowledge as they contribute valuable insight into our creation of delicious products.”

Mandy Enright, MS, RDN, RYT believes that, “It’s important for dietitians and food companies to work together because consumers often seek the advice of dietitians. It speaks to Beetnik’s commitment to consumers wellbeing that they have created a Dietitian Advisory Board.”

"I love recommending Beetnik products to my weight management clients. Beetnik products are unlike any other frozen meals I've seen on the market, not only because of their great nutrition profile, but also because they are made with high-quality organic ingredients”, said Brooke Zigler, MPP, RDN, LD.

"As a chef and registered dietitian, it's hard to find a frozen food entree to recommend to clients that stands up nutritionally and that tastes good! Beetnik does!" said Chef Julie Harrington, RD, Culinary Nutrition Consultant. 

The Beetnik Dietitian Advisory Board is comprised of dietitians with various professional focus areas including general nutrition, weight management, diabetes, fitness, critical care and public health policy.

About Beetnik Foods 

Beetnik is an Austin, Texas-based organic food company that focuses on foods that pair the timeless tradition of high quality ingredients with the conveniences of modern life. Beetnik’s line of organic products are available in grocery stores across America that have a focus on organic consumers.

For product news and information please visit www.beetnikfoods.com.

BeetnikFoods.com

Facebook.com/BeetnikFoods

Twitter.com/BeetnikFoods

Instagram.com/BeetnikFoods

PRESS RELEASE UPDATED: AUG 16, 2017 06:00 EDT Major accounts in all channels have accepted these powerful yet, non-addictive, dietary supplements. Westlake Village, California, August 16, 2017 (Newswire.com) - Berry Sleepy, superfruit sleep aids and Berry Awake, superfruit energy shots have enjoyed across the board national channel acceptance. Major accounts in all channels have accepted these powerful yet, non-addictive, dietary supplements. Highlighted by shipments to international markets that include France and Dubai, Berry Sleepy and Berry Awake have attracted all major drug and Cstore chains and distributors, as well as key natural, food, and mass market accounts, nationwide. James Lacey, CEO of Berry Sleepy/Berry Awake, had this to say, ”This is an exciting time for Berry Sleepy and Berry Awake, as we aid in growing the Natural Products within two fast growing categories of sleep aids and energy shots. The response from customers has been tremendous!” Berry Sleepy is a naturally healthy sleep aid, rich in naturally occurring vitamins and antioxidants that contain a proprietary sleep and relaxation blend. The base is all berries - tart cherries, passion fruit and goji berries with valerian root. The formula features 5 grams of prebiotics, supporting probiotic ‘good bacteria’ which help keep the digestive system healthy. New Berry Awake is a proprietary blend of green coffee berries extract, guarana seed extract, bacopa leaf extract, and ginseng, delivering natural energy with a powerful blend of "This is an exciting time for Berry Sleepy and Berry Awake, as we aid in growing the Natural Products within two fast growing categories of sleep aids and energy shots. The response from customers has been tremendous! JAMES LACEY, CEO superfruits for an energy blast that lasts for hours. Berry Awake features an added boost of energy from 2,000 mg. of pea protein. Berry Sleepy and Berry Awake have broad appeal from millennials to baby boomers looking for a healthy alternative to coffee and energy products or seeking quality sleep without morning after grogginess, all without harmful side effects. Available in Strawberry and Mixed Berry in veg caps and liquid shots, these ‘Easy to Bed and Easy to Rise’ dietary supplements are certified vegan gluten-free, dairy-free, soy-free and contain no added sugar. Unlike other supplements in this category, these exciting products are free of potentially harmful additives and are kosher, non-GMO and made in the USA These exciting products will be seen in all TV markets beginning in October and featured on “Modern Living with Kathy Ireland” on Entertainment Television and Bloomberg International TV. NACDS Total Store Expo, San Diego, CA Booth 4409 August 20, 2017 to August 22, 2017 Natural Products Expo East, Baltimore, MD Booth 8813 September 14, 2017 - September 16, 2017 http://www.berrysleepy.com Contact: 800.540.2435 info@berrysleepy.com Source: Healthy Ventures

 

FOR IMMEDIATE RELEASE

Media Contact: jen@blueevolution.com

503.381.3138

Blue Evolution Officially Launches Full Line of Superfoods Infused with Pacific Coast Sustainably Cultivated Seaweed

The product lineup of better-for-you foods includes seasonings and pastas from the people who use their magical seaweed powers to bring seaweed harvesting closer to home

 

SAN MATEO, Calif. — September 7, 2017 – Blue Evolution, maker of seasonings and pastas naturally infused with seaweed, celebrates the official launch of the brand and initial product lineup. All of Blue Evolution’s products are infused with the highest quality seaweed on the market, grown on Blue Evolution’s own on-shore farms adjacent to the pristine waters of the Pacific Ocean.

 

“Blue Evolution’s mission is to connect you more deeply to the ocean. Our products are in line with consumer demand for more natural, nutrient-dense food sourced from the ocean in sustainable ways,” explains Beau Perry, founder of Blue Evolution. “When seaweed is responsibly harvested, it’s not only delicious and incredibly nutritious, but it also has the power to literally change our climate equation.”

 

The company does not rely on any freshwater for its farming, but instead uses seawater which is returned to the sea cleaner and with less carbon thanks to the seaweed, which serves as a natural filter. This organic process aids in de-acidification of the oceans that our world’s population and ecosystems rely on.

 

“Our products are lightly infused with mild and delicious sweet sea lettuce, which naturally fortifies our food with the densely nutritious minerals of the sea,” explains Davida Mitchell, General Manager at Blue Evolution. “The result? Each product has a mouthwatering, savory taste that is so satisfying, you won’t even realize seaweed is responsible. We like to say they’re umamilicious!”

 

Seaweed packs a nutritious punch and the so-called “new kale” is chock-full nutrients, vitamins, amino acids and healthy fats. Blue Evolution’s seaweed is minimally processed and dried without any additives or preservatives, and ensures each product contains naturally occurring, mineral rich sea salt.

 

The initial product line-up includes:

  • Classic Marinara Seasoning Blend infused with Blue Evolution Seaweed: Add to tomatoes to make your own nutrient-packed pasta sauce or sprinkle on avocado toast to transform into a superfood-infused epicurean experience.

  • Penne and Rotini Pastas with Blue Evolution Seaweed: Blue Evolution seaweed adds a delicate umami flavor for a delicious twist on pasta night. A good source of iron and mineral rich sea salt, Blue Evolution pastas contain fewer carbs than traditional pastas.

  • Shells and Cheese with Blue Evolution Superfood Seaweed: The first ever kid-friendly shells and cheese made with superfood seaweed! Also available in Gluten Free Shells and Cheese made with organic rice.  

Blue Evolution’s pastas and seasoning are available now to retailers across the country. For those interested in learning more, Blue Evolution will be celebrating the brand launch and showcasing products at upcoming Expo East, September 14-16 in Baltimore, MD, and will be providing samples at its booth (#4403). For more information about Blue Evolution, the seaweed people who brought harvesting closer to home, please visit BlueEvolution.com.  

About Blue Evolution We’re seaweed people who brought harvesting seaweed closer to home–cultivating our own seaweed in land-based farms up-and-down the Pacific Coast. All of our seasonings and pastas are infused with the highest quality seaweed on the market, naturally grown on our own ocean-adjacent, on-shore farms in the pristine waters of the Pacific Ocean. We use our magical seaweed farming powers for good, to reduce the world’s dependence on freshwater food production, shift our food system towards renewables and de-acidify the ocean. When seaweed is responsibly harvested, it’s not only delicious and incredibly nutritious, but it also has the power to literally change our climate equation. Blue Evolution is based in San Mateo, CA. For more information, head to BlueEvolution.com.  

###

 

After 40 years of building Bob’s Red Mill from the ground up, Bob Moore is transitioning the Chief Executive Officer role to Dennis Vaughn. Moore will remain active as founder and President, working closely with Vaughn and the full executive team to drive the company’s core mission of improving the health of consumers by eating whole grains and minimally processed foods.

A Bob’s Red Mill veteran of nearly two decades, Vaughn has been instrumental in positioning the brand for long-term, global growth. Vaughn joined the company in 1999 as director of operations and advanced to the role of Senior Vice President of Operations and Chief Operating Officer in 2013. Throughout his tenure, Vaughn has helped drive innovation and production capabilities for strategic new products such as Oatmeal Cups and new Muesli Cups, and successfully increased facility production by nearly ten times what it was 20 years ago.  

As the new CEO of Bob’s Red Mill, Vaughn will be responsible for the day-to-day management and future growth of the company. He will continue to serve on the Bob’s Red Mill Board of Directors, to which he was elected in 2016, managing the company’s employee stock ownership plan (ESOP) status and philanthropic efforts. Moore will continue contributing to the brand’s ever-growing success and worldwide expansion, remaining the face of the company and promoting the benefits of whole grains around the world. 

“I am so proud to lead this amazing employee-owned company that has never compromised in its commitment to making the world a better place with healthy, wholesome foods,” said Bob’s Red Mill CEO, Dennis Vaughn. “With such a talented executive team, dedicated staff and Bob by my side, the sky’s the limit for Bob’s Red Mill.”

“Dennis and I share a passion for this brand and have worked closely together to grow Bob’s Red Mill into what it is today,” said Bob’s Red Mill Founder and President Bob Moore. “I truly believe there is no better person to lead this company to even greater success, and I look forward to continuing to work with him to manage this business we both know and love.”

Building on the success of its Oatmeal Cups, Bob’s Red Mill is helping consumers get a healthy meal on-the-go with its new Muesli Cups in three delicious varieties: Tropical, original Gluten Free and grain-free Paleo.

The new Muesli Cups are easy to enjoy hot or cold, and made with the same clean, whole ingredients – rolled oats, nuts, seeds and dried fruit – as the European-style muesli that’s become one of the employee-owned company’s best sellers. The new Paleo Muesli Cup offers a grain-free alternative for people following a paleo- or primal-lifestyle, or those seeking a lower carbohydrate cereal option. Bob’s Red Mill first introduced its first muesli cereal over 30 years ago, after founder Bob Moore returned inspired by his travels abroad.

“I sat down to breakfast years ago, on vacation in the European countryside, and had my first taste of muesli. I loved it so much I decided to make my own,” said Bob’s Red Mill president and CEO Bob Moore. “I think I did the right thing. It seems customers are as passionate about our muesli as I am, often telling us we make the most authentic version they’ve found in the United States.”

More than half of Americans, 53 percent according to The Hartman Group, eat breakfast alone. Taking a cue from the popularity of its Oatmeal Cups, and changing consumer habits, Bob’s Red Mill recognizes busy lifestyles are motivating people to look for nutrient-dense meals they can take with them wherever they go. The Muesli Cups deliver 5-7 g protein, a good amount of fiber, low sugar, and are suitable for specialty diets like paleo and gluten free.

“We sold more than 6 million Oatmeal Cups in 2017 alone, proving that people want a nutritious start to the day, but their priorities for a sit-down breakfast are changing,” said Matt Cox, vice president of marketing. “The new Muesli Cups make some of our best-selling products more accessible than ever, giving people a boost of wholesome nutrition no matter where their day takes them.”

The versatile Muesli Cups can be enjoyed for breakfast and any time as a snack. Prepare hot like oatmeal by adding hot water or milk, serve cold with either yogurt, milk or plant-based milk, or refrigerate overnight with milk or a dairy alternative for easy overnight oats.

Bob’s Red Mill Muesli Cups are available now at natural and conventional grocers nationwide at a suggested retail price of $2.59 per 1.41 oz.–2.36 oz. cup, and for purchase online at www.bobsredmill.com.

Building on the success of its Oatmeal Cups, Bob’s Red Mill is helping consumers get a healthy meal on-the-go with its new Muesli Cups in three delicious varieties: Tropical, original Gluten Free and grain-free Paleo.

The new Muesli Cups are easy to enjoy hot or cold, and made with the same clean, whole ingredients – rolled oats, nuts, seeds and dried fruit – as the European-style muesli that’s become one of the employee-owned company’s best sellers. The new Paleo Muesli Cup offers a grain-free alternative for people following a paleo- or primal-lifestyle, or those seeking a lower carbohydrate cereal option. Bob’s Red Mill first introduced its first muesli cereal over 30 years ago, after founder Bob Moore returned inspired by his travels abroad.

“I sat down to breakfast years ago, on vacation in the European countryside, and had my first taste of muesli. I loved it so much I decided to make my own,” said Bob’s Red Mill president and CEO Bob Moore. “I think I did the right thing. It seems customers are as passionate about our muesli as I am, often telling us we make the most authentic version they’ve found in the United States.”

More than half of Americans, 53 percent according to The Hartman Group, eat breakfast alone. Taking a cue from the popularity of its Oatmeal Cups, and changing consumer habits, Bob’s Red Mill recognizes busy lifestyles are motivating people to look for nutrient-dense meals they can take with them wherever they go. The Muesli Cups deliver 5-7 g protein, a good amount of fiber, low sugar, and are suitable for specialty diets like paleo and gluten free.

“We sold more than 6 million Oatmeal Cups in 2017 alone, proving that people want a nutritious start to the day, but their priorities for a sit-down breakfast are changing,” said Matt Cox, vice president of marketing. “The new Muesli Cups make some of our best-selling products more accessible than ever, giving people a boost of wholesome nutrition no matter where their day takes them.”

The versatile Muesli Cups can be enjoyed for breakfast and any time as a snack. Prepare hot like oatmeal by adding hot water or milk, serve cold with either yogurt, milk or plant-based milk, or refrigerate overnight with milk or a dairy alternative for easy overnight oats.

Bob’s Red Mill Muesli Cups are available now at natural and conventional grocers nationwide at a suggested retail price of $2.59 per 1.41 oz.–2.36 oz. cup, and for purchase online at www.bobsredmill.com.

After 40 years of building Bob’s Red Mill from the ground up, Bob Moore is transitioning the Chief Executive Officer role to Dennis Vaughn. Moore will remain active as founder and President, working closely with Vaughn and the full executive team to drive the company’s core mission of improving the health of consumers by eating whole grains and minimally processed foods.

A Bob’s Red Mill veteran of nearly two decades, Vaughn has been instrumental in positioning the brand for long-term, global growth. Vaughn joined the company in 1999 as director of operations and advanced to the role of Senior Vice President of Operations and Chief Operating Officer in 2013. Throughout his tenure, Vaughn has helped drive innovation and production capabilities for strategic new products such as Oatmeal Cups and new Muesli Cups, and successfully increased facility production by nearly ten times what it was 20 years ago.  

As the new CEO of Bob’s Red Mill, Vaughn will be responsible for the day-to-day management and future growth of the company. He will continue to serve on the Bob’s Red Mill Board of Directors, to which he was elected in 2016, managing the company’s employee stock ownership plan (ESOP) status and philanthropic efforts. Moore will continue contributing to the brand’s ever-growing success and worldwide expansion, remaining the face of the company and promoting the benefits of whole grains around the world. 

“I am so proud to lead this amazing employee-owned company that has never compromised in its commitment to making the world a better place with healthy, wholesome foods,” said Bob’s Red Mill CEO, Dennis Vaughn. “With such a talented executive team, dedicated staff and Bob by my side, the sky’s the limit for Bob’s Red Mill.”

“Dennis and I share a passion for this brand and have worked closely together to grow Bob’s Red Mill into what it is today,” said Bob’s Red Mill Founder and President Bob Moore. “I truly believe there is no better person to lead this company to even greater success, and I look forward to continuing to work with him to manage this business we both know and love.”

Bono will be displaying its full line of award-winning products at Booth #858

FAIRFIELD, N.J. – September 12, 2018 – Bono, Sicily’s largest producer of authentic extra virgin olive oil (EVOO), will present its full line of organic EVOO and marmalade at Natural Products Expo East at the Baltimore Convention Center from September 13 – 15.

Bono’s products include multi award-winning Certified Organic Extra Virgin Olive Oil and Sicilian Val Di Mazara Organic Extra Virgin Olive Oil. Both oils boast Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) certifications, which are a guarantee of authenticity from the Italian Ministry of Agriculture, Food and Forest Policies.

“Our extra virgin olive oils and marmalade are crafted in one of the world’s best regions for EVOO production, which results in high-quality, authentic Sicilian products that are perfect for cooking fresh, healthy and delicious meals,” said Salvatore Russo-Tiesi, general manager of Bono USA. “As a company that prides itself in delivering the highest quality to consumers, we look forward to bringing the authentic tastes of Sicily to Natural Products Expo East.”

Bono also produces organic Sicilian Blood Orange, Orange, and Lemon marmalade, made with fresh, organic fruit, as well as Nocellara Del Belice olives, which are cultivated exclusively in their native environment in Castelvetrano, Sicily. The full line of products is now available in all 50 states at specialty retailers and supermarkets including Wegmans, King’s, Central Market and Bristol Farms. Its products are also available online at Vitacost.com and Amazon.

Bono will be displaying its full line of products at Booth #858. Natural Products Expo East is the largest natural, organic, and healthy products trade show on the East Coast and is ranked as one of the top 200 tradeshows in the US. For more information, visit: http://www.expoeast.com

About Bono

Established in 1934, Bono is the largest producer of extra virgin olive oil in Sicily. The family-owned company is based in Sciacca, Sicily, in the Val di Mazara Region of Sicily.  This Region is coveted for its terroir, considered one of the world’s best for the production of high-quality extra virgin olive oil. Its U.S. division is in Fairfield, N.J.   Bono’s award-winning line includes: 2018 double sofi Award winner Double Certified Sicilian Val Di Mazara PDO Organic Extra Virgin Olive Oil, best new olive oil and bronze award; 100% Italian Organic Extra Virgin Olive Oil Special Reserve, a Gold Award winner 2016 New York International Olive Oil Competition (NYIOOC); PDO Certified Extra Virgin Olive Oil Val Di Mazara-Sicily, a Gold Award winner 2016 NYIOOC; PGI Certified Extra Virgin Olive Oil Sicily; 100% Italian Extra Virgin Olive Oil; and 100% Italian Unfiltered Extra Virgin Olive Oil, among others.   Bono’s PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) extra virgin olive oils receive unique serial numbers, which are traceable to the exact farm and olives that are used for production.   Bono also produces organic and conventional Sicilian Blood Orange, Orange, and Lemon marmalade, made with fresh, organic fruit, as well as Nocellara Del Belice olives, which are cultivated exclusively in their native environment in Castelvetrano, Sicily.     Please note: Salvatore Russo-Tiesi, Bono’s general manager, is an expert on extra virgin olive oil and available to speak about related issues.

Images available here

Booth activities: Please stop by Booth #858, to sample Bono’s products and meet Mr. Russo-Tiesi.

To learn more about the Sicilian-born company and for a store locator, visit Bono’s website bonousainc.com.

Follow Bono on Facebook and Instagram at @bonodisicilia.

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Grand Rapids, Mich.  – Focused on strategically growing and expanding its presence in the grocery channel, Boxed Water appoints Joe Jankowski as National Account Executive Grocery Mass. In this role, Joe will lead all sales efforts with large grocery chains nationwide.

“Boxed Water is experiencing momentum within the grocery channel, so we know consumers are looking for us there,” said Daryn Kuipers, CEO of Boxed Water. “We have done well in on-the-go purchases in convenience and retail store fronts. The next natural evolution is expanding our footprint in grocery. Joe has tremendous experience which is critical in moving this part of our business forward.”

In his new role as National Account Executive, Joe will lead the Grocery, Mass and Club channels. Joe will tap into over twenty-two years of CPG experience in sales, operations and management for large brands positioned at grocery, as well as over fifteen years managing beverage brands. Prior to joining Boxed Water, Joe was in sales leadership with a focus on national accounts and distributors at Sunny Delight Beverages Co. Joe not only managed channel strategy but was instrumental in the business development with many key entities such as Kroger, Safeway - Albertsons, Walmart, Southeastern Grocers and Ahold Delhaize. Prior to Sunny Delight, Joe worked for Pepsi as a general manager managing both field operations and sales functions.

"I am very excited to join a company on the forefront of beverage innovation," said Joe Jankowski, National Account Executive Groccery Mass for Boxed Water. "Our focus on the planet and sustainability are resonating with consumers who put a lot of thought into what they purchase."

About Boxed Water Boxed Water is better. Better for the planet. Better for us all. Boxed Water was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. Boxed Water provides people with a better option for purchasing packaged water by producing pure water in recyclable cartons made using paper from well- managed forests. Boxed Water is a proud member of 1% for the Planet and partner of the National Forest Foundation (NFF). The simple act of choosing Boxed Water is a statement that sustainability matters. Boxed Water is headquartered in Grand Rapids, Michigan with filling locations in Michigan and Utah. www.boxedwaterisbetter.com #ReTree

LOS ANGELES, Calif., Sept. 14, 2017 – Natierra’s Organic Chocolate Covered Freeze-Dried Banana Slices are a finalist for the 2017 NEXTY Awards in the "Best New Sweet Snack" category. The NEXTY Awards are presented at Natural Products Expo East, a leading food trade show in the natural, organic and healthy products industry. The awards are based on three criteria: innovation, inspiration, and integrity. According to the NEXTY Awards' website, the award is a recognition for “companies and products that help shape the future of natural and healthy living.”

"We’re thrilled that our new Organic Chocolate Banana Slices were selected as a finalist in the Best New Sweet Snack category,” said Thierry Ollivier, Founder and CEO of Natierra.  “It’s been lots of fun developing this tasty new product as part of our mission to offer innovative and high-quality ‘Superfoods with Soul’ that support our company’s focus on social and environmental causes.”  

Ollivier launched BrandStorm Inc, in 2002, and subsequently the Natierra brand, bringing with him over ten years of experience in the organic, natural, gourmet and specialty food industry. He is the pioneer who brought the sacred pink salt from the Himalayas, and what has become a pillar of the superfood category, the Organic goji berries, to the United States specialty food market. His travels to foreign lands gave him the opportunity to source unique superfoods, and the gourmet salts that quickly evolved into beloved household brands known around the world today.  Ollivier has not only hand-harvested new, innovative products straight from the source, but he continuously sets new standards with the brand’s commitment to making responsible business decisions. Natierra seeks out the finest ingredients produced in accordance with organic and non-GMO standards, as well as Fair Trade standards when possible.

Through Ollivier’s leadership, Natierra strives to develop and provide opportunity by promoting ethical partnerships in all stages of production, from farmers to employees to consumers. Responsible sourcing promotes empowerment for small-scale farmers and their families through fair wages, good working environments, and better access to proper healthcare and education.

About Natierra Natierra® is a mission-driven company that offers unique superfoods, gourmet salts, and freeze-dried fruits and veggies to conscious consumers nationwide. A Fair For Life certified company, Natierra is committed to foster social progress and sustainable business through Organic and Fair Trade practices. To learn more about  Natierra,  the products, its give back mission and new Feed a Soul project,  please visit  www.feedasoulproject.org  or follow us on Instagram: @natierrasuperfoods; Facebook: www.facebook.com/Natierra.

MEDIA CONTACT

Charlotte Le Guillou – Natierra®

charlotte@natierra.com

(310)-559-0259

Los Angeles, CA., July 12, 2018 – Natierra® Superfoods, the superfood snack company best known for pioneering Himalania Pink Salt and Goji Berries, are introducing new, eye-catching packaging on all their freeze-dried fruits and vegetables.

This new colorful packaging not only attracts the eye, but visually represents the Nature’s All Food transition to the Natierra®’s brand. With the merging of the brand to Natierra®, Brandstorm Inc. offers a singular identity that will continue to bring high-quality organic freeze-dried fruits and vegetables to the health-conscious consumer.

Freeze-drying removes up to 99% of the water in the fruits and vegetables while maintaining most of the color, flavor, and nutrients meaning you still get vitamins, antioxidants, and fiber you’d expect out of your favorite fruit. Natierra®’s Organic Freeze-Dried line is also Non-GMO verified.

Inside the new packaging, you’ll find the same delicious, organic freeze-dried products that you’ve come to love. Available in all our original flavors including Organic Strawberries, Organic Raspberries, Organic Mango, and Organic Banana, Natierra®’s freeze-dried fruits and vegetables are great additions to smoothies, as a flavor-boosting ingredient, or on their own as snacks for the desk drawer or lunch box.

Each bag has a resealable top and has a suggested retail price of $4.99.

ABOUT NATIERRA  Natierra® is a mission-driven company that offers unique superfoods, gourmet salts, and freeze-dried fruits and veggies to conscious consumers nationwide. At the forefront of the healthy food movement, Natierra introduced the US to Himalania Pink Salt in 2002 and Goji Berries in 2006. Natierra® also offers the Feed a Soul Project through their “Buy One Bag, Feed One Child” program, providing one meal to a child in need in Haiti for every superfood product sold. A Fair For Life certified company, Natierra is committed to foster social progress and sustainable business through Organic and Fair Trade practices.

Visit us at booth #1231 at Expo East.

To learn more about Natierra, the products, and give back mission, please visit www.natierra.com or follow us on Instagram: www.instagram.com/natierrasuperfoods ; Facebook: www.facebook.com/Natierra.

MEDIA CONTACT: PR@natierra.com

BALTIMORE, MD (September 13-15, 2018) – Brazi Bites, the top U.S. producer of naturally gluten-free Brazilian-style cheese bread, will be showcasing their signature flavors, including Garlic Asiago, Zesty Pepper Jack, 3 Cheese Pizza, and Cheddar & Parmesan, at this years’ Natural Products Expo East. Booth #8603

Breaking down the 'frozen-fear' one bite at a time, Brazi Bites was born in the kitchen of husband-and-wife team Junea and Cameron using a traditional family recipe for "Pão de Queijo", a staple Brazilian snack that is wildly popular throughout South America. Their products are naturally gluten-free, made with only high-quality, simple ingredients and authentic tapioca flour from Brazil.

Brazi Bites has emerged as a key player in the food industry's rapid evolution towards “clean-label” offering wholesome products that are convenient and delicious. Their product line is available at over 6000 stores nationwide including Whole Foods, Sprouts, Kroger, Costco, Wegmans, Publix, Target, Safeway and more. They are also launching at Loblaws in Canada, Fall 2018.

“We are passionate about making delicious, better-for-you latin foods that the whole family can enjoy.” said Junea Rocha, Co-Founder and CEO of Brazi Bites. “It started with my family's secret recipe for Brazilian cheese bread, and we're excited to introduce many other latin foods favorites to U.S. shoppers soon. Great food brings people together and we're thrilled to have Expo East attendees experience exactly that.”

Natural Products Expo East will take place September 13-15 at the Baltimore Convention Center, located at One West Pratt Street, Baltimore, MD 21201. Brazi Bites invites attendees to stop by booth #8603 to experience their better-for-you Brazilian cheese bread line in savory flavors that can be enjoyed anytime as a snack, appetizer or alongside your favorite meal. For more information on Brazi Bites, please visit BraziBites.com.

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About Brazi Bites

Brazi Bites was born in the kitchen of husband-and-wife duo Junea Rocha and Cameron MacMullin in 2010. In a few short years, they grew into a nationally distributed brand with a cult-like following after appearing on ABC’s Shark Tank in 2015 and have been included on the Inc. 5000 America’s Fastest-Growing Private Companies list for the last two years. Brazi Bites makes naturally gluten-free Brazilian cheese bread with simple, clean ingredients in four distinct flavors. They make a great side dish for everyday meals, a wholesome after-school snack and an easy freezer essential to have on hand for a quick ready-to-bake appetizer. Their product line is available at over 6000 stores nationwide including Whole Foods, Sprouts, Kroger, Costco, Wegmans, Publix, Target and more. For more information about Brazi Bites, please visit https://brazibites.com/ or follow on Instagram (@brazi_bites) and Facebook.

 

Brodo Broth Co, by Chef Marco Canora, set to Debut at Expo East

Launched by Chef Marco Canora out of the kitchen window of his landmark restaurant Hearth, Brodo started serving hot cups of bone broth in the fall of 2014. Brodo was the first place of its kind in NYC. Chef Marco (James Beard Award for Best Chef in NYC) garnered national media interest for spurring a renaissance in the use of traditionally prepared bone broth as a beverage.

Brodo is driven by a passion for making the most delicious, highest quality bone broth you can buy.
  They slowly simmer 100% grass-fed beef, organic poultry, and loads of fresh organic vegetables for 18 to 24 hours – hand skimming each batch for clarity and purity. Brodo will debut four broths at Expo East, all available in a 30oz frozen format: Organic Chicken bone broth, 100% Grass-fed Beef bone broth, Hearth bone broth (chicken, beef, and turkey), and a vegan Seaweed and Shiitake Mushroom broth. 

Brodo is dedicated to retuning traditionally prepared broths, made from scratch, to their well-deserved place at the center of our kitchens, our diets, and our communities.  Today, Brodo operates four dedicated Brodo Broth Shop locations in NYC, northeast distribution through a growing list of premium grocery outlets, e-commerce delivery countrywide, a national boxed meal partnership, a hot cup resale program, and a partnership with NYU Langone Hospital.  

Brodo is currently carried by Rainforest Distribution in NY, NJ, PA, CT, DC, MD, VA, WV.

For sales inquiries, please contact Shannon@brodo.com.  For press or partnership inquiries please contact andrew@brodo.com.   Follow us on social media. @brodo www.brodo.com

Buried Treasure Keeps Breaking the Mold
by: Buried Treasure Liquid Nutrients (#3036)

Earlier this year, Buried Treasure Liquid Nutrients introduced exciting products in a new innovative packing. Buried Treasure released Active Woman, Whole Food Multi, Neuro Motivate and Hair Skin & Nails Plus in their new single serving pouch called Nutripac.

The Nutripac packing makes taking supplements even easier and more convenient. The brand new Nutripac is a revolution in product packaging. Each pouch or Nutripac is a single serving pouch that can be taken anywhere. The convenience includes no refrigeration requirements which you carry anywhere and take anywhere. Each Nutripac is preportioned so there is also no measuring or pouring.

Nutripacs take nutritional supplements to a whole new level. Each product is a high-potency, high-absorption, nutrient packed supplement. Active Woman, is one of the few, liquid supplement to incorporate branch chain amino acids and DHA omega 3 in a whole food complex with super foods and super fruits in a flavorful single serve pouch. Active Woman also incorporates B complex and minerals in a vegetarian safe, gluten free and dairy free formulation.

Buried Treasure's Whole Food Multi creates a new dynamic in the nutritional supplements category. Whole Food Multi's focus is to rejuvenate and restore using the power of green foods and amino acids. A full complement of plant based vitamins and minerals sets this new product apart. The new Whole Food Multi is also packaged in Buried Treasure's Nutripac single serving pouch delivery system.

Neuro Motivate is by far one of the best new products to come out of Buried Treasure since Added Attention. Neuro Motivate creates a new niche in the energy supplements category by combining neuro enhancers with traditional herbs and antioxidants to go beyond a boost of energy. With B Vitamins, Ginseng, Ginkgo, Gota Kola plus DHA this proprietary blend of nutraceuticals is designed to enhance brain and muscle function.

Another exciting product release this year is Hair, Skin and Nails Plus. Buried Treasure's top selling cosmetic nutritional supplement stands on the philosophy that topical cosmetics do not nourish your body from within. The right high potency and high quality nutritional supplements can help support lustrous hair, vibrant skin and strong nails by nourishing the tissues. Hair, Skin & Nails Plus expands the power of nourishment from within by combining Biotin, PABA, MSM, vitamins, minerals, whole foods and antioxidants. Hair, Skin & Nails Plus is another new powerful focused nutritional supplement from Buried Treasure.

All Buried Treasure products, including the latest Nutripacs will be featured at booth 3036 at Expo East. Be sure to try a Nutripac sample and register to win a Nutripac display shipper or an ACF display shipper for your store.

Additional Entrees Join Initial GF Offerings; Complements Organic Options

BALTIMORE, MD (September 14, 2017) – Caesar’s Kitchen, the New Jersey-based pasta brand, introduces seven Certified Gluten-Free fresh-from-the-freezer gourmet pasta meals at the Natural Products Expo East convention here September 14-16. Check them out at Booth 1805 in the Baltimore Convention Center.

The lineup debuted Gluten-Free Gourmet meals at Expo East just last year, and now one year later, Caesar’s Kitchen is more than tripling its freezer head count with the addition of vegetarian options such as Vegetable Lasagna, Cheese Lasagna, Italian Style Stuffed Shells, Cheese Manicotti,  and Chicken Lasagna. All meals are vegetarian except for the Chicken Lasagna. Cheese Ravioli, which is vegetarian, and Potato Gnocchi, our vegan option, come in pouches. Cheese Ravioloi features two servings per bag while Potato Gnocchi has four servings per bag.

The two original entrees Gluten-Free Gourmet Buffalo Style Chicken Mac & Cheese with Cheddar and Blue Cheese Sauce and Gluten-Free Gourmet 3 Cheese Herb Rigatoni & Meat Sauce remain wildly popular.

 “This expansion offers busy families seeking a gluten-free, hot, delicious meal for work or home in a matter of minutes, start to finish,” said Michelle Hennessy, Sales & Marketing Manager. “We’ve given shoppers more better-for-you meals in a myriad of flavors. Caesar’s Kitchen has something for every Italian-lover’s palate.”

The meat, cheese and chicken in Gluten-Free Gourmet meals are free of rBST hormones and antibiotics; you will not find any preservatives, artificial flavors or trans fats.

Organic Goodness

These new entrees join two Organic Goodness options introduced here last year  – Caesar’s Kitchen USDA-Certified Organic line, the highest certification for organics. Choose from Asiago Mushroom Penne Pasta with Monterey Jack Cheese Sauce and Spinach & Tomato 4 Cheese Ravioli with Herb Marinara Sauce. All are made with real cheese free of rBST hormones and antibiotics, packed with protein and zero preservatives, artificial flavors and trans fats.

Another plus - Caesar’s Kitchen Organic Goodness line of pasta dinners are 400 calories or fewer.

The SRP on all Caesar’s Kitchen Gluten-Free Gourmet and Organic Goodness products ranges from $4.49 - $5.99. Find them at select Whole Foods, Wakefern, Weis Markets, Shop-Rite, Stop & Shop New England, Stop & Shop New York, Giant Carlisle, Martin’s Food Markets, Giant Landover, Peapod, and New Seasons Markets. For more information, please visit our website ww.CaesarsKitchen.com or call toll free: 888-432-2372  

Stop by our booth 1805 to hear about show allowances and available promotions.

About Caesar’s Pasta, LLC   

As a North American food company, manufacturing in the United States with retail and foodservice sales and distribution in the U.S. and Canada, Caesar’s Pasta, LLC products, including the Caesar’s Kitchen line, can be found in grocery and independent natural food stores throughout the country. The organization has more than 50 years of experience proudly producing authentic frozen Italian Pastas such as ravioli, lasagna, manicotti and other specialties. Importantly, Caesar’s continues to strengthen its insight into today’s changing consumer expectations and is committed to continuing to develop only the most delicious items that will delight its consumers today and in the future.

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Contact

Sales:                                                        

Michelle Hennessey

mhennessy@caesarspasta.com

856-227-2585 x 231

Public Relations:                                                 

Maria Reitan

mreitan@topsailstrategies.com

612.965.1507

Califia ‘Concentrates’ Great Coffee Taste with New Direct Trade-Sourced Cold Brew Concentrate Coffees in Amber Glass

Califia’s Cold Brew Concentrates’ 750ml amber glass-bottles stand-out on the shelf and feature 100% Arabica coffee beans (2.5x strength concentrate); available in three distinct taste experiences for ultimate at-home personalization

Los Angeles, CA– September 13, 2017 – Califia Farms, the number one cold brew coffee brand in the natural channel (RTD/RFG)[1], today unveiled Cold Brew Concentrates, a completely new line of premium cold brew coffee concentrate in Vanilla Tolteca, Signature Blend and Mocha. Distinctive for their ‘stand-out-on-the-shelf’ packaging and graphics, each of the 750 ml (25.4 oz) embossed amber bottles, with screw tops, delivers up to 8 cups of carefully-crafted, Direct Trade-sourced coffee.  The new concentrates continue Califia’s mission of ‘Better Coffee for All’ and will be sampled for the first time at the Califia Farms booth (#329) at Natural Products Expo East.

“We curated these coffees from the ground up – quite literally – to offer consumers the most sophisticated, delicious, transparently-sourced coffee experience currently available at the retail level – and with the added benefit of allowing consumers to master their own coffee cups and decide what strength they want for each occasion,” said Brian Lovejoy, Coffee General Manager at Califia. Lovejoy honed his coffee credentials as Head of RTD at Verve Coffee Roasters, and leads coffee innovation at Califia alongside beverage visionary and founder, Greg Steltenpohl.

The lightly roasted, Scandinavian-style, 100% Arabica beans from Central and South America are sourced via Califia Farms’ Direct Trade program – which aims to empower the 30 million small-plot coffee farmers who benefit from the popularity of specialty coffees for their livelihood.

“Consumers who choose Califia brand coffees have the confidence that they are part of an ethical coffee eco-system that supports not only the sustainability of our planet, but pays premium prices to our farmer-partners, which not only increases their household income but allows them to invest back into their business and increase yields,” continued Lovejoy.

At 2.5x strength concentration, Califia Cold Brew Concentrates make high quality cold brew more accessible and affordable to the growing number of consumers opting for the clean energy of coffee. The complex, and very drinkable, coffees can be prepared as dark or as mild as each consumer desires (typical strength is 1 part coffee to 1.5 parts liquid) – and all are low calorie (10 to 40 cals) and low-to-no sugar (0g to 6g). Califia Cold Brew Concentrates can be mixed with water or with Califia Farms Almondmilk and Coffee Creamers, including its easy-to-steam Barista Blend, for an at-home café experience.

Cold brew coffee’s popularity continues to skyrocket, with concentrates becoming a key part of the category: cold brew coffee consumption rose 80% in the past year alone, with concentrates making up a quarter of those sales in the natural channel[2].

“While more and more coffee lovers are choosing the clean energy and refreshing taste of cold brew for every occasion, until now, cold brew concentrates have lacked the flavor profile innovation seen in the traditional RTD coffee sector,” said Lovejoy. “Our Cold Brew Concentrates bring consumers the coffee taste profile they want – stronger coffee without the bitter taste - in a convenient and aesthetically pleasing format that they are increasingly embracing.”

Just as fine wine expresses unique flavor qualities, so too do skillfully cultivated, curated coffee beans roasted in the Scandinavian style, which helps bring out their complexities: the Signature Blend gives off notes of cherry, melon and brown sugar; while Mocha also offers hints of hazelnut and dark fruit; and Vanilla Tolteca has brown sugar and citrus undertones.

Califia Cold Brew Concentrates in Glass join the natural beverage leader’s top selling 32 oz carton Concentrated Cold Brew. Califia Farms is the #1 refrigerated coffee brand in the Natural and Specialty Channels over the last year (with sales outpacing Starbucks in specialty retailers), including its innovative dairy-free, Nitro Cold Brew coffee lattes - all of which are dairy-free, kosher, gluten-free and non-GMO project verified. Renowned for its flavor innovation, Califia has won top tasting honors from the likes of Self, Progressive Grocer, Thrillist, Refinery29, Buzzfeed and more.

About Califia Farms (pronounced “Cal-ah-FEE-yuh”)

Inspired by Queen Califia, the mythical namesake of the state of California, and headed by beverage visionary Greg Steltenpohl, Los Angeles-based Califia Farms was founded in 2010 and is one of the fastest-growing natural beverage companies in the U.S.  Renowned for having the best-tasting, plant-based beverages on the market, Califia has become the number one nutmilk and refrigerated RTD coffee brand in the natural channel by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and live dairy-free, without compromise. Califia is on a mission is to discover and share ‘what plants can do’ to help achieve whole body health and to encourage wider adoption of plant-based foods and beverages for the good of our planet.

Join the conversation with @CalifiaFarms on FacebookTwitterInstagram and Snapchat.

Califia Farms Media Relations

mWEBB Communications

Melanie Webber, (424) 603-4340, melanie@mwebbcom.com

 

[1] SPINS 52 Weeks Ending 7/16/17

[2] SPINS/SRI

Califia Farms’ New Festive – and Plant-based - Holiday Creamers Give the Gift of Indulgence Without Unwanted Ingredients, Sugars or Calories

Just in time for the most splurge-prone season of all, Califia Farms launches low-sugar, holiday flavors of its popular dairy-free creamers: Pumpkin Spice and Mint Cocoa

Los Angeles, CA and Baltimore, MD - September 14, 2017 – Califia Farms, known for its best-selling Almondmilks in distinctive, curvy carafes, is also the fastest growing refrigerated non-dairy creamer[1] brand owing to its extensive range of great-tasting, non-dairy, plant-based options. Today, the company announces two limited-time seasonal additions to its best-selling, clean-label, creamer line up: Pumpkin Spice (made with real pumpkin puree) and Mint Cocoa (made with real cocoa powder and peppermint oil) both of which will be sampled for the first time today at Califia Farms’ booth (#329) at Natural Products Expo East.

As summer wanes, shifting headlong into Halloween and the holiday season, Americans increasingly will reach for seasonal flavors to cream their cups.[2] Califia helps retailers meet this demand with a dairy-free option that lets consumers indulge their seasonal cravings with creamers made with real almond and coconut cream that are delicious and made with zero artificial ingredients.

Unlike traditional non-dairy creamers that are filled with hydrogenated oils and artificial chemicals, Califia Farms Creamers are made with nut creams, versus ‘bad-for-you’ oils, and are free of dairy, soy, GMOs, gluten, partially-hydrogenated fats and have less than two grams of sugar per serving. Plus, they are formulated with coconut cream, which naturally adds creaminess and sweetness for lightening coffees and teas.   

“Before Califia, retailers were generally limited to artificially-flavored, sugar and corn-syrup-laden non-dairy creamers – ingredients that have little appeal for today’s health-conscious, millennial-minded consumers,” said Califia’s CEO Greg Steltenpohl. “Our seasonal creamers put a new twist on old-fashioned holiday favorites but with the added benefit of being great-tasting, dairy-free and clean label.”

The new creamers join Califia’s seasonal line-up of plant-powered twists on the classics including: Almondmilk Holiday Nog, Peppermint Mocha Cold Brew Coffee, and Pumpkin Spice Latte, all in Califia’s iconic curvy bottle.

Pumpkin Spice Creamer – This new festive Almondmilk creamer with pumpkin puree has 15 calories and less than two grams of sugar per serving.

Mint Cocoa Creamer – Made with real cocoa powder and peppermint oil combined with almond and coconut cream, this dreamy new creamer perks up the coffee cup this season – with 15 calories and two grams of sugar per serving.

Pumpkin Spice Latte – Combining real pumpkin puree with the smooth taste of cold brew coffee makes this a fan favorite and one of Califia’s most popular seasonal treats (90 calories per serving).

Peppermint Mocha Cold Brew Coffee with Almondmilk – An alternative to sugary cocoas and syrupy mint lattes, combining delicious rich cocoa and sweet peppermint at 80 calories per serving.

Almondmilk Holiday Nog – Only 50 calories and a great source of calcium, this RTD dairy-free nog is a delicious alternative to the heavy, highly calorific, dairy-filled nog of yesteryear.   

About Califia Farms (pronounced “Cal-ah-FEE-yuh”)

Inspired by Queen Califia, the mythical namesake of the state of California, and headed by beverage visionary Greg Steltenpohl, Los Angeles-based Califia Farms was founded in 2010 and is one of the fastest-growing natural beverage companies in the U.S.  Renowned for having the best-tasting plant-based beverages on the market, Califia has become the number one nutmilk and refrigerated RTD coffee brand in the natural channel by creating innovative and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and live dairy-free, without compromise. Califia is on a mission is to discover and share ‘what plants can do’ to help achieve whole body health and to encourage wider adoption of plant-based foods and beverages for the good of our planet.

Join the conversation with @CalifiaFarms on FacebookTwitterInstagram and Snapchat.

Califia Farms Media Relations

mWEBB Communications

Melanie Webber, (424) 603-4340, melanie@mwebbcom.com

 

[1]                  Source: SPINS/SRI, 52Wks Ending 7.16.1

[2]                   Source: SPINS/IRI Monthly $ Sales 3/14 To 8/17 – MULO, Natural & Specialty Retail Channels

Making Chocolate is our PASSION! making a healthier conscious Chocolate, is our RESPONSABILTY!

Carmit Candy Industries is proud to introduce our  NEW range of 70% premium dark chocolate - a VEGAN FRIENDLY range that was tailor-made to meet & exceed todays’ consumer expectations.

This range will officially debut at the Expo-East September 2019

Come meet us at: booth stand no. 249

CLOSTER, N.J., June 19, 2018 /PRNewswire/ -- Carrington Farms, the natural food brand behind delicious, ethically sourced products made from simple, clean, real ingredients, is excited to announce the launch of their latest product innovation and category trailblazer: Crounons! Crafted with organic, gluten-free puffed quinoa, the Crounon adds the perfect crunch to your lunch, dinner or snack, taking all the great cues from its salad and soup topper predecessor—the crouton—but in a new, nutrient-packed form. A satisfying upgrade to any meal, Crounons are available in four tasty flavors: Garden Herb, Garlic Parmesan, Cracked Pepper & Sea Salt and Butter & Roasted Garlic.

Carrington Farms' commitment to authenticity and innovation were the driving force behind Crounons. With 55% of U.S. consumers claiming it is very important to buy organic food, Carrington Farms wanted to further their commitment to clean ingredients by providing their consumers with a salad topper offering that they can feel truly confident in, without sacrificing taste.

"At Carrington Farms, we believe that eating delicious food that is good for you is one of our greatest joys in life. And, we work hard to continue innovating against that philosophy," said David Eben, Carrington Farms' CEO. "With Crounons, not only did we make a product we can proudly stand behind, from an ingredient sourcing standpoint, but we also created an entire new category that we feel the market has been craving for quite some time. We're thrilled to introduce organic, gluten-free, not to mention delicious Crounons and continue to make those 'better choices' accessible to all."

Carrington Farms' mission has always been centered on simplifying better-for-you choices for consumers through ingredients that are recognizable and easy to understand. Crounons blend crispy puffed quinoa, with special seasonings, and is then baked to perfection. They provide extra crunch to soups, salads and more, as they are made with similar texture to traditional croutons with the added goodness of Quinoa for 100 percent yum, 0 percent guilt.

Carrington Farms' Crounons are now available online at www.carringtonfarms.com, rolling out onto national retail shelves and their Amazon Shop throughout summer. They retail for an SRP of $5.99 for 4.75 oz. packs. For more information visit www.carringtonfarms.com.

About Carrington Farms

Carrington Farms is dedicated to providing the highest quality and most accessible natural foods products for anyone looking to make better health choices. Since 1999, Carrington Farms has been making delicious, ethically sourced, non-genetically modified products made from Simple, Clean, Real ingredients that are easy to incorporate into every lifestyle. The company exists to empower and enable people to make small steps toward building a better life by providing products that make you—and the ones you love—feel nourished from the inside out.  For additional information or to find a Carrington Farms retailer please visit www.carringtonfarms.com.

AUSTIN, TX - September 5, 2018 – Cece’s® Veggie Co., an Austin, Texas-based food brand known for shaking up the produce department with veggie innovations, is launching a groundbreaking new product line of shells and cheese made from organic butternut squash.  Cece’s Veggie Co. Butternut Shells & Cheese and other new offerings will be debuted at Natural Products Expo East in Baltimore, MD, from September 13-15 (Booth #8110).

A remake of the classic mac and cheese made with pasta, Cece’s butternut version is gluten-free and offers fresh, 100% organic butternut squash cut into elbow-style shells, perfect for cradling the organic cheese that accompanies the squash shells.  Cece’s will offer both a dairy-based cheddar cheese sauce and a vegan cheddar cheez option, both prepped and ready to heat-and-eat with no additional ingredients required. The vegan Shells & Cheez sauce is the first organic vegan “cheese” sauce for pasta on the market.

“Delivering a full serving of veggie nutrition in every bowl, Cece’s Butternut Shells & Cheese is a game-changer for busy families looking for healthy, organic meal solutions that taste delicious,” said Mason Arnold, founder of Cece’s Veggie Co. “Anyone who has kids is going to jump for joy when they try the butternut shells. They check all the boxes – healthy, easy, and kiddo-approved. My own kids helped with product development and they can’t get enough of them- it really is easy being cheesy” he continued.   

The company will also unveil a new ready-to-eat veggie meal, featuring its award-winning organic zucchini spirals paired with organic marinara sauce in a microwavable tray. Cece’s Zucchini Marinara can be eaten raw or warmed, for a quick, healthy meal on-the-go.

“We always tout that Cece’s is your own personal sous chef because we’re doing the time-consuming veggie prep and clean up for you with our spiralized and riced veggie options.  With our ready-to-eat Zucchini Marinara, you can now toss that sad desk salad or have a stellar side ready to go in two minutes or less,” said Arnold.

The perfect intersection of easy and healthy, Cece’s new veggie solutions include everything needed for a vitamin-packed, tasty and satisfying meal, with a fraction of the carbs and calories found in typical on-the-go meals. Both the Shells & Cheese and the Zucchini Marinara serve two as an entree or four as a side and have an SRP of $5.99.

Cece’s Veggie Co. is also launching an organic riced cauliflower medley with broccoli, carrots and green onions to offer a shortcut to paleo-friendly fried rice. Sauté this mix in a pan for 6-8 minutes with oil and tamari for a quick, healthy meal that is packed with veggie nutrition.

Cece’s Shells & Cheese, Zucchini Marinara and Veggie Medley will be available in select Whole Foods Market, HEB, Central Market and Mariano’s stores beginning in September.

The Cece’s crew will be cooking up all of the new products at Expo East in Baltimore from September 13-15, 2018. All conference attendees are encouraged to stop by Booth #8110 to sample the new “simple but twisted” veggie innovations.

Cece’s Veggie Co. products are currently distributed in more than 3000 stores in 40 states, including Whole Foods Market, Target, Kroger, Sprouts, and other regional retailers.

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About Cece’s® Veggie Co.

At Cece’s Veggie Co., we believe in simple nutrition. Cece’s is your personal sous chef, prepping 100% organic spiralized noodles, riced veggies and meal kits that go from pan to table in 8 minutes or less. Cece’s veggies can be enjoyed raw, sautéed as a grain alternative, and in salads, soups and more! Add a fresh twist to breakfast, lunch or dinner with all the taste and texture of your favorite grain-based recipes for a fraction of the carbs and calories.

Cece’s veggies are responsibly sourced, USDA certified organic and gluten free, vegan and paleo friendly with no added preservatives, sugars or salts. With Cece’s Veggie Co., your daily dose of veggies is just a twirl away. Less prep work. Less clean up. More veggies. More fun. Cece’s Veggie Co. Simple but twisted.

 

For more information and a variety of delicious recipes, visit cecesveggieco.com. Cece’s Veggie Co. is on Facebook, Instagram, and Twitter.

Veggie Noodle Co. Spins Out Innovative New Line of Seasonal Picks and Welcomes New VP of Business Development

BALTIMORE, MD – September 8, 2017 – Veggie Noodle Co., an Austin, Texas-based food brand, has spun out a new delicious selection of Seasonal Picks which will debut at Natural Products Expo East, alongside their widely popular core offering of Zucchini Spirals, Butternut Spirals, Sweet Potato Spirals and Beet Spirals, and their award-winning line of Veggiccine.

The noodle-worthy Seasonal Picks will include Golden Beet Spirals, White Sweet Potato Spirals, Purple Sweet Potato Spirals, and Watermelon Radish Spirals. These nifty twisty selections are available for a limited time at H-E-B Grocery Stores.

“You’d butternut miss out on these unique fall and winter seasonal picks!” said Russell Cullen, Zucchini Czar. “We put our noodles together with our suppliers to cultivate these pasta-tively amazing new varieties, available for a very short time while they are in season.”

Veggie Noodle Co. is also pleased to announce and welcome Travis Phelps to the company’s leadership team as the vice president of business development. Travis, under the title of Sweet Potato Sultan, brings direct industry knowledge and experience to his role. Travis comes from 13 years at Robinson Fresh, where he led the charge on reducing food waste in the United States by developing The Misfits, a food rescue program that has rescued more than three million pounds to date.

"There is no doubt that the veggie noodle category is growing and Veggie Noodle Co. is leading the charge,” said Travis. “There is a lot of opportunity for growth and innovation in this emerging market, I think we are just seeing the tip of the iceberg (not the lettuce)!"

Veggie Noodle Co. recently took home the 2017 Innovation Award for Best New Vegetable Product for the Veggiccine line at the United Fresh Produce Expo in Chicago, IL in June.

Veggie Noodle Co. products are currently distributed in more than 2000 stores in 35 states, including Whole Foods Market, Target, Kroger, Meijer, Sprouts, and other regional retailers.

Veggie Noodle Co. invites all attendees to visit booth #8122 at the Natural Products Expo East show September 14-16, 2017 in Baltimore, MD to sample their Seasonal Picks and flagship product line. From there, the team will let the beet drop down to New Orleans for PMA Fresh Summit, where they took home the Best in Show award in 2016.

###

About Veggie Noodle Co.

Founded in 2015, Veggie Noodle Co.™ pioneered the first packaged USDA organic spiralized vegetables with nothing to hide. Made with high quality organic vegetables shipped directly from farms – including zucchini, sweet potato, butternut, and beet spirals – Veggie Noodle Co.’s spiralized veggie noodles are USDA certified organic, gluten-free, dairy-free, vegan, paleo, low calorie, and non-GMO with zero preservatives, added sugars or salts. Less prep work. Less clean up. More veggies. More fun. Simple but twisted.®

For more information and a variety of delicious recipes, visit veggienoodleco.com. Veggie Noodle Co. is on Facebook, Instagram, and Twitter.

CELSIUS 2018

PRESS RELEASES (CHRONOLOGICAL ORDER)

CELSIUS HOLDINGS, INC. NAMES EDWIN NEGRON-CARBALLO AS

CHIEF FINANCIAL OFFICER TO SUPPORT CONTINUED GROWTH  

Experienced Financial Executive Brings Over 30 Years’ Experience to Celsius

 BOCA RATON, FL, July 31, 2018 – Celsius Holdings, Inc. (Nasdaq: CELH), maker of the clinically proven, globally marketed performance drinks, CELSIUS®, today announces the hiring of Edwin F. Negron-Carballo, as Chief Financial Officer. This addition to the leadership relieves CEO John Fieldly of his additional duties as Chief Financial Officer; a position which he held for his first six years with Celsius Holdings, Inc. Given the rapid growth which the company is experiencing both domestically and abroad, naming Mr. Negron-Carballo as CFO is timely.

 Edwin Negron-Carballo brings over 30 years of financial and operational experience to the organization. His background includes domestic and international experience with work in standardization and implementation of Six Sigma processes, in complex and dynamic environments.  He is well versed in USGAAP and IFRS as a Certified Public Accountant and has significant experience in mergers and acquisitions. His impressive and extensive career spans decades of senior financial management experience in major companies such as: Concurrent Manufacturing Solutions, Sodexo, S.A., Tyco Healthcare-Latin America, Energizer Battery, Frito-Lay and K.P.M.G.-Peat Marwick. He was also a Member of the Board of Directors of BAS, S.A., as well as being named as a Top 25 Hispanic Business Corporate Elite. Mr. Negron-Carballo earned an MBA from the John M. Olin School of Business at Washington University in St. Louis, Missouri, and prior, a Bachelor of Science Degree with a major in Accounting, from Louisiana State University in Baton Rouge, LA. 

Mr. Fieldly commented, “Edwin’s experience at large, well-run, CPG companies will be invaluable as Celsius continues its rapid, industry leading growth. He is well versed in playing crucial roles in successful but changing corporate environments. Adding a proven CFO at this time will allow us to focus on our near and long-term strategies.”    

The addition of Edwin Negron-Carballo is one of several moves made recently in preparation for future growth and expansion. Within the past six months, the organization has expanded staffing in both the finance and production departments creating new positions such as Vice President Operations, Global Product Coordinator, and ramping additional staff positions in logistics and administration. The organization is focused on preparing for the future opportunities and growth.

“I’m excited about the new future at Celsius Holdings, Inc. and I’m looking forward to becoming a part of the team,” says Mr. Negron-Carballo. “I believe my background is well suited for the next phase of the company’s development as there is significant growth potential. This company has great momentum as an on-trend brand and is well poised for exciting opportunities which will inevitably lie ahead.”

# # #

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

CELSIUS HOLDINGS INC. LAUNCHES TWO NEW FLAVORS OF PROVEN FORMULA

IN ON-THE-GO POWDER STICKS PACKAGING

BOCA RATON, FL (JULY 17, 2018) – Celsius Holdings, Inc. (the "Company" or "Celsius") (Nasdaq: CELH), maker of the proven, leading global fitness drink, CELSIUS®, today announced the Company has introduced two new flavors to the brand’s sku lineup, both packaged in convenient on-the-go powdered sticks.  The two new flavors, combined with the clinically proven, functional CELSIUS® formula, bolster the brand’s current stick pack offering. CELSIUS® brings a differentiated powdered stick product offering to the fitness drink category, one capable of accelerating metabolism, burning calories and fat, and providing healthy energy, especially when combined with moderate activity.  

CELSIUS® brand’s introduction of new flavors in their increasingly popular powdered stick packets has been long awaited by loyal consumers.  These new powdered sticks add Coconut and Cranberry Lemon flavors to the existing two powdered skus, Orange and Berry.  They will be available on e-commerce retailer sites and traditional retail partner websites, as well as on traditional grocery store shelves in the HBC or pharmacy departments.  The Company has introduced merchandising elements including racks to make convenient countertop merchandising available for fitness clubs and other retailers gaining additional points of availability.

“Consumer demand for our products has never been stronger and our delicious on-the-go powdered stick line loved by Celsius fans allows consumers to enjoy CELSIUS® anywhere. In response to consumer demand, we now offer two additional delicious flavors, Coconut and Cranberry Lemon.  We are driving to meet the demands of our consumers and aim to deliver top line revenue, finding incremental packaging that takes the brand to additional segments of trade expands our availability and offerings,” cites John Fieldly, CEO of Celsius Holdings, Inc.  “Any time we can use our existing resources and sales staff to increase potential revenue streams, we become more efficient as an organization. This launch is proof of the exponential growth and acceptance of a brand that offers a proven, functional drink and provides flavorful, healthy energy.”

These two new products add to the now twenty-five combined CELSIUS® and CELSIUS HEAT™ skus selling today in specific market segments. CELSIUS®’ on-the-go powdered sticks have the same clinically proven formula as their ready-to-drink can counterparts. “The on-the-go powdered sticks allow consumers to take CELSIUS® brand’s proven benefits wherever they go, in a re-sealable bottle or container of their choice, creating a portability for the brand, not available once a can is opened,” touted Vanessa Walker, EVP Marketing and Innovation.  “The latest two flavors in the line were chosen strategically - Coconut has transcended the coconut water category, as a trendy favorite with millennials and health conscious consumers, while Cranberry Lemon is a longstanding best-selling flavor amongst makers of on-the-go powders.”

Celsius’ latest efforts confirm how convenient healthy energy is becoming. Powders will be shelved to create and define a healthier set of on-the-go, functional healthy energy. This will attract consumers who are on-the-go and also focused on consuming a beverage that has no sugar, no additives or preservatives and is proven to function. Celsius is targeting those consumers who want to live fit, healthy lifestyles while drinking a delicious drink that delivers benefits.    

CELSIUS® is a fitness drink which is proven to function and provide healthy energy. The proprietary, thermogenic MetaPlus® formula, accelerates metabolism and burns body fat and calories, when combined with exercise. CELSIUS® contains no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, no gluten, is vegan and very low in sodium. CELSIUS® is sold nationwide at retailers across all channels, including grocery, convenience, fitness clubs, military and e-commerce websites.

# # #

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

CELSIUS HOLDINGS, INC. ANNOUNCES NATIONAL EXPANSION INTO TARGET STORES, FURTHERING POSITION AND APPEAL TO THE MASSES

 CELSIUS® continues to evolve from retail shelves in pharmacy aisles to mainstream beverage aisles in latest move, proving brand has achieved mass appeal with consumers  

BOCA RATON, FL, June 5, 2018 – Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness lifestyle drink, CELSIUS®, today announced impressive gains in new distribution including placement on the energy drink shelves in Target stores.  The move to include the brand in the latest energy drink set is significant as it creates widespread availability across the nation at the popular, trend-forward retailer, Target. With CELSIUS®’ new distribution gains on its originals line, the brand is initially set to receive placement of three skus in over 1,000+ of the 1,869 Target stores on the ambient energy shelves.  The chain will retail Sparkling Orange, Peach Mango and Sparkling Watermelon in single serve, 12oz cans.

This latest authorization is proof of the brand’s emerging mass acceptance as a fitness drink which is seen as providing proven, functional energy, a much wider appeal recently accepted by today’s health minded audiences. Target is authorizing CELSIUS® by viewing it as a unique innovative brand providing healthy energy and proven function. This position sets the brand apart from other brands touting healthy energy, as its proven and proprietary formula is another level of credibility and innovation within the energy set, a true point of differentiation for consumers. 

Target’s authorization is a nod to the sea change in consumer demands as shopping patterns in the grocery and mass channel energy sets continue to shift. The category is posting single digit increases versus strong, double digit growth experienced throughout the previous decade. Retail buyers seeking brands which drive traffic, and increase departmental sales, are authorizing the brand, shelving CELSIUS alongside traditional energy set competitors.  Many buyers are carving out new, healthy meets functional energy sets.  CELSIUS® is capitalizing on this evolving trend and evolving placement communicating the term “fitness drink” to targeted consumers who wish to live fit, healthy lifestyles and still desire to shop energy.

The brand will be shelved alongside other energy drink brands but set aside to help create and define a healthier set of brands in a sub-segment between traditional and healthy, functioning energy.  The mass retail chain is showcasing a shift in focus toward offerings aimed at attracting healthier consumers concerned with sugar intake namely, millennials. This healthy, functional sub-segmentation of offerings in the energy section is being driven by this generations’ demand for delicious brands which do something or perform a function, have less sugar, or, in CELSIUS®’ case, zero sugar.

The trend forward functional energy brand has gained momentum as CELSIUS® is growing faster than the category, at a reported +40%, year to date (Latest 52 Weeks Ending 4.22.2018, SHELF STABLE FUNCTIONAL BEVERAGES, SPINSscan Conventional Markets; TOTAL US - CONV).

An added benefit to the national placement is the increase in store presence, which will provide local availability for the large Tough Mudder nation. In early 2018, CELSIUS® became the presenting sponsor of Tough Mudder, North America.  The popular obstacle course run has events in thirty-three cities across the nation including:  Seattle, Tahoe, Houston and Boston.  Marketing the brand and sampling at Tough Mudder events will assist in driving trial, gaining awareness, and driving traffic to local area Target stores as over 3.5 million people are included in the massive network.

“With any CPG company, a growth goal is to attain national retail placement on store shelves at a highly visible, highly esteemed account, such as Target stores, which is a feather in our cap as we continue to gain momentum in 2018,” remarks CEO and interim CFO, John Fieldly.  “Additionally, Target stores focus on millennials and millennial families, which is strongly aligned with our core CELSIUS® consumer today. We are anticipating reaching even more similarly aligned consumers through this new national partnership.  Consumers are engaging with the brand more than ever before and in a variety of ways. The core CELSIUS® consumer’s purchase frequency and usage occasions have significantly increased outside the fitness channel of trade.”   

CELSIUS® is a fitness drink which is proven to function and provide healthy energy.  The proprietary, thermogenic MetaPlus® formula, accelerates metabolism and burns body fat and calories, when combined with exercise. CELSIUS® contains no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, no gluten, is vegan and very low in sodium. CELSIUS® is sold nationwide at retailers across all channels, including grocery, convenience, gyms, military and e-commerce websites.

# # #

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

CELSIUS HOLDINGS, INC. ANNOUNCES FURTHER EXPANSION IN CONVENIENCE CHANNEL, POSTS IMPRESSIVE MOVEMENT, GAINS MOMENTUM IN MILITARY  

 CELSIUS Deepens penetration in Chain Convenience, posting impressive gains in SPINS syndicated data, doubles anticipated take rates in Military channel  

BOCA RATON, FL, May 23, 2018 – Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced impressive gains in sales across multiple channels, and new distribution including cold vault placement in over 590 chain convenience stores.  The move to include the brand in the latest energy drink set is significant, as it deepens penetration within the intensely competitive convenience channel and broadens the brand’s availability for consumers. This increase in store count provides an opportunity to market the brand to even more consumers who will be at arm’s length from point of purchase. This latest authorization adds credence to the brand’s pioneering position as a proven, functional fitness drink.  Retailers are viewing CELSIUS as providing a point of differentiation to consumers, which gives the brand a reason for being alongside stalwart, traditional energy set competitors.  The trend forward fitness brand has gained momentum against well-heeled energy brands, within the highly coveted energy drink set.  CELSIUS is growing faster than the category, at a reported +44%, year to date (latest 52wks ending 4.28.2018; SS Energy & Other Functional Beverages, Total US, Convenience).

With CELSIUS’ new distribution gains on the Originals line, the brand is set to receive placement of two skus in all 590 cooler doors on the energy shelf.  The key retail chain is showcasing a shift in focus toward offerings aimed at attracting healthier consumers concerned with sugar intake namely, females and millennials. The channel has been suggesting such a move for years, however this focused approach to include the healthier alternative skus in an eye level, adjacent position, has permeated even the energy drink door.  This realignment of offerings in the energy set is being driven by this generations’ demand for delicious brands with less sugar, or, in CELSIUS’ case, zero sugar plus clinically proven, functional benefits. 

“With convenience channel data showing softer energy category growth, retailers are heeding the call from consumers across the board, and taking action,” cites CEO and interim CFO, John Fieldly.  “In some convenience chain stores, the CELSIUS brand portfolio now has five facings of authorized placement between our Originals and CELSIUS HEAT lines.  This is a great time to position our proprietary, proven formula away from traditional energy into a fitness position, reaching a broader, healthy audience of consumers who aren’t just looking for sugary energy, they want to ‘Live Fit’.”   

Within the military channel, CELSIUS is now sold in over 800 exchange doors worldwide including the Exchange (AAFES), Navy Exchange (NEX), Marine Corp Exchange (MCX) and the Coast Guard Exchange (CGX).  All three product varieties are sold in the channel, the Originals, the Natural line extension and the latest, CELSIUS HEAT, which is the trainer’s grade version of the product line, a high performance energy with an additional 100mg of caffeine, with the same proprietary formula, in a new, 16oz can. 

The aggregate growth in the military channel is an impressive 40,000+ units per week, versus 10,000+ units same time last year (data from 5.12.18 vs 5.12.17).  Weekly YOY unit growth average is +30,000 units or 300% growth, impressive by any standard. 

“Consumers in our convenience and military channels continue to demand a ready-to-drink offering that delivers on meaningful, proven functional benefits.  Our products align with our targeted consumers who shop these channels and their dedication to living fit is on trend, and we expect the trend of significant future growth of our award-winning portfolio to continue,” touts SVP North America Sales, Jon McKillop. 

CELSIUS® is a fitness drink which is proven to function and provide healthy energy.  The proprietary, thermogenic MetaPlus® formula, accelerates metabolism and, burns body fat and calories, when combined with exercise. CELSIUS® contains no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, no gluten, is vegan and very low in sodium. CELSIUS® is sold nationwide at retailers across all channels, including grocery, convenience, gyms, military and e-commerce websites.

# # #

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

CELSIUS HOLDINGS INC. WINS AWARD FOR BEST PRODUCT PACKAGING AND INNOVATION

 CELSIUS HEAT™ Wins InnoBev’s Global Soft Drinks Award for “Best Packaging/Label Design”

BOCA RATON, FL (APRIL 26, 2018) – Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced that its CELSIUS HEAT™ brand has won a global award for product packaging.  The award, the second since CELSIUS HEAT™’s 2017 debut, paints a clear picture that Celsius Holdings, Inc., is a nimble organization capable of bringing highly desirable, on trend products to market with outstanding results.

CELSIUS HEATÔ, the Company’s second product line in the portfolio, a carbonated and proven thermogenic providing high performance energy, won Best Packaging/Label Design at the 2018 InnoBev Global Soft Drinks Awards, held at the 14th Global Soft Drinks Congress, in Prague on April 18th, 2018. CELSIUS HEAT ™ is packaged in 16-ounce cans and packed with 2,000mg of L-citrulline and 300mg of caffeine, as well as the CELSIUS ®proprietary blend. The standout packaging and label design includes elements which position the brand as highly credible. The front of the can features a square box calling out key ingredients, designed to emanate a medical label, supplement or vitamin facts panel.  This front facing visual affect lends credibility and sets the stage for the structure and function claims, which are clinically proven, and the clear differentiator among other brands in the fitness and energy drink categories.  The prize winning CELSIUS HEAT ™ brand also utilizes universal iconography on the package label and further defines its product positioning as a fitness drink. 

The awards are organized by Zenith, who for more than 20 years, has been recognized as experts in commercial and technical consultancy, market intelligence, and conference services. There were over 100 entries from around the world, including the U.S., Europe, Australia and the Middle East, and the awards covered 15 categories focusing on innovation, creativity, marketing, environmental practice and community initiative.

“We have a tremendous opportunity to succeed at Celsius Holdings, with both our ability to innovate quickly around trends, and our expanding global reach, as we continue to grow our partnerships and retail base in Europe, Asia, and the domestic US,” said John Fieldly, Celsius Holdings’ Chief Executive Officer. “This latest award is a nod to our in-house innovation quality, and we plan to keep the momentum going as we press forward.”  

Celsius’ win in this category is even more impressive given the product went from ideation to the shelf in under ten months’ time.  Newly minted SVP Sales, Jon McKillop, surfaced the idea with the Marketing Team after noticing a void in the market for a proven, carbonated 16oz.

Global Director of Art and Design, Pete Amato, stated, “I am honored we received this award.  Our in-house innovation team is thrilled to have created such an attractive package which is being recognized for a design that communicates everything we aimed to show and tell our consumers.”  CELSIUS HEAT™ was also recognized as Beverage Industry’s Energy Innovation of 2017 in the December issue of that publication.

# # #

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

CELSIUS HOLDINGS, INC. NAMES JOHN FIELDLY

 CHIEF EXECUTIVE OFFICER

Fieldly selected to run one of the fastest growing companies in the beverage industry based on his record of stellar business growth as interim CEO and CFO at Celsius

BOCA RATON, FL, April 17, 2018 – Celsius Holdings, Inc., (NASDAQ: CELH), makers of the clinically proven fitness drink, CELSIUS®, announced its Board of Directors have appointed John Fieldly as Chief Executive Officer and interim CFO, effective immediately. Since March 2017, Fieldly served in a dual role as interim CEO and CFO, driving Celsius’ trajectory of growth. The announcement was made by William H. Milmoe, Co-Chairman of Celsius Holdings. Milmoe spoke to Fieldly’ s significant accomplishments during his more than six years at the Company including the recent introductions of HEAT™, a line of trainer-grade fitness drinks and the CELSIUS® Natural product line extension. Under Fieldly’s leadership, the Company reported record sales of $36.2 million in 2017, an increase of nearly 60% over 2016 with growth being generated from all platforms.

“We sought, and found in John, an extraordinary individual to lead our Company, which today has limitless potential,” stated Milmoe. “Our board is confident that John and his best-in-class team will catapult our blockbuster proprietary drink into a brand-new fitness drink category. In the most recent fourth quarter, Celsius Holdings delivered a remarkable 92% increase in North America sales and continued our efforts to successfully expand our global foot print in Asia and Europe. We credit a good portion of this to John’s vision, continuous innovation, operational expertise, and steadfastness in delivering quantifiable results, as well as to the tremendous traction our products are gaining with health-minded consumers.”

“As I officially assume the long-term leadership of the Company, I have one thing to say ‘Keep your eyes on Celsius Holdings,” said Fieldly. “I am grateful for the Board’s confidence in me and in our global team. We have the relationships, innovation, momentum and most of all, the amazing CELSIUS® product portfolio combining to position us to become a global leader of functional fitness drinks. Few brands have the potential that CELSIUS® has because we are so keenly attuned to the quickly evolving needs of health and fitness conscious consumers. We are charting a new course for the fitness drinks category”

Milmoe added, “Fieldly is also responsible for the rapid inroads Celsius Holdings has made in Asia, which is one of the most dynamic and fastest-growing markets in the world. He has cultivated long-term relationships there with former top executives from Fortune 100 consumer packaged goods companies, including Pepsi-Co and Red Bull. CELSIUS®’ entry into China was powered by its partnership with Qifeng Food Technology and the Company is accelerating distribution of its product portfolio in Hong Kong through its strategic distribution arrangement with A.S. Watson Industries.”

Celsius Holding’s accolades encompass Wall Street and the beverage industry. The stock was named to the 2018 Beverage Stock Watch List as one of the “Top Beverage Companies for 2018” by Institutional Analysts, Inc. (IA), an independent investment research firm. CELSIUS HEAT™ was selected as one of Beverage Industry's Innovations of the Year for 2017 in the energy drink category, adding to the Company’s impressive history of industry recognition that includes 20 international awards.

# # #

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

CELSIUS HOLDINGS, INC. ANNOUNCES ENTRY INTO DRUG STORE CHANNEL WITH PRIME PLACEMENT AT CVS; CONTINUES EXPANSION SECURING TWO DIVISIONS OF GLOBAL CONGLOMERATE, AHOLD DELHAIZE

 Celsius Strengthens East Coast Footprint, Added to 1,000 Food Lion Stores

and Authorized in Hannafords Grocery Stores

BOCA RATON, FL, March 29, 2018 – Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced its entry into the drug store channel with distribution of its Originals line at over 550 CVS stores nationwide. CVS will carry three flavors including Sparkling Orange, Sparkling Watermelon and Non-Carbonated Raspberry Acai Green Tea. Notably, CELSIUS® will be positioned in the front checkout lane coolers, a strategic, high-visibility placement where consumers can grab and go with a single-serve when entering the store or while checking out. CELSIUS®’ entrance into the drug store channel is yet another milestone for the fast-growing brand.

“Through CVS, the brand will reach a vast, new audience of health minded consumers, and its prime placement at the front checkout lane coolers makes it possible to introduce new consumers to the CELSIUS® brand, a great tasting, functional fitness drink that provides a source of healthy energy. CELSIUS® aligns with CVS’s commitment to helping people maintain their health,” said John Fieldly, Chief Financial Officer and Interim CEO. “Based on our mounting successes and continued growth, we know CELSIUS® will attract a health minded consumer and create an offering CVS can be proud to have in their cold coolers. We remain excited for the opportunity to further penetrate their total network of over 9,600 locations.”    

In addition to securing prime placement with its initial entry into the drug store channel, CELSIUS® accelerated its momentum in the traditional retail setting with its expansion in two banners of the global food retailer, Ahold Delhaize:  Food Lion and Hannaford. Food Lion is the dominant grocery chain in the South Atlantic, Georgia, and the Mid-Atlantic, with 1,100 stores, and Hannaford has 189 stores in five states throughout New England. Ahold Delhaize operates in 23 states from Georgia to Maine and also includes Stop & Shop, Giant Landover, Giant Martins and e-tailer, Peapod.

“CELSIUS®’ national expansion into CVS is perfect timing for our growing brand presence, as we recently became the Tough Mudder Presenting Sponsor for the 2018 North America series.” said Vanessa Walker, Executive Vice President, Marketing and Innovation. “We’re excited because these new retail placements provide CELSIUS® fans an opportunity to purchase the brand in their local community. We plan to do our part driving foot traffic to our retail partners, as the three million strong “Tough Mudder Nation”, will be patrons of stores where they can buy their favorite CELSIUS® flavors. Retailers will have access to millennial, and healthy lifestyle consumers, as brands such as CELSIUS® have experiential marketing presence at large scale events, such as Tough Mudder, present in thirty five cities. This drives awareness, and in our case, education about the ‘Fitness Drinks’ segment, which we are pioneering to meet today’s consumer demands.”

CELSIUS® is a fitness drink which is proven to function, and provide healthy energy.  The proprietary, thermogenic MetaPlus® formula, accelerates metabolism and, burns body fat and calories, when combined with exercise. CELSIUS® contains no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, no gluten, is vegan and very low in sodium. CELSIUS® is sold nationwide at retailers across all channels, including grocery, convenience, gyms, military and e-commerce websites.

# # #

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

CELSIUS® BRAND FITNESS DRINK ANNOUNCES 2018 PRESENTING SPONSORSHIP OF TOUGH MUDDER’S NORTH AMERICA CHALLENGE SERIES

BOCA RATON, FL (February 27, 2017) – Celsius Holdings, Inc. (Nasdaq: CELH), makers of the leading global fitness drink, CELSIUS®, today announced its signing as Presenting Sponsor of the 2018 Tough Mudder North America Challenge event series which includes Tough Mudder Half, Tough Mudder Full and the newly launched Tough Mudder 5K.  This strategic move fulfills a major marketing initiative for the brand, whose slogan and targeted demographics’ goal is to “Live Fit.” CELSIUS® is pioneering a new industry segment of “fitness drinks,” a designation which also describes the brand’s functional attributes. CELSIUS® drinks are dietary supplements that contain a proprietary thermogenic MetaPlus® blend, proven to accelerate metabolism, provide healthy energy and burn body fat when combined with exercise.  These unique, proven qualities make this partnership a success, and achieve CELSIUS®’ goal of increasing brand awareness by tapping into Tough Mudder’s extensive fan base and its “Tougher Together” brand platform.  The sponsorship and 2018 Tough Mudder season kicks off this weekend, March 3-4 at East Walker Ranch in the Los Angeles area.

With over 100 events across North America during Tough Mudder weekends, and more than three million loyal fitness enthusiasts committed to the Tough Mudder lifestyle (also known as “Mudder Nation”) CELSIUS® seized the Presenting Sponsor spot, anchoring the energy drink position and locking out the competition. As a recognized pre-workout drink, CELSIUS® will be available before select events to energize experienced Mudders and newbies for the demanding obstacles ahead. 

The Presenting Sponsorship secures the CELSIUS® brand with a coveted position in a logo lockup across the growing Tough Mudder franchise, an iconic and widely recognized series of obstacle course challenges spanning the globe. CELSIUS® will mark its presence at Tough Mudder events through sampling opportunities, consumer engagements and sponsored branding on one of the most legendary teamwork obstacles, Everest, across all event formats. Additionally, it will serve as an Official Sponsor of the Toughest Mudder and World’s Toughest Mudder race series.  CELSIUS® will have a considerable brand presence on multiple video platforms as Tough Mudder has grown into a media and entertainment brand with content featured on CBS, The CW, Facebook and YouTube garnering millions of viewers throughout the year.

“When we think about CELSIUS® consumers, we think about individuals who want and need a lifestyle brand that is proven to function and provides healthy energy - a drink for those who strive to ‘Live Fit.’  Like CELSIUS®, Tough Mudder is a brand that is growing exponentially in the fitness channel,” said Celsius Holding Inc.’s Chief Financial Officer and interim President and CEO, John Fieldly. “Throughout this partnership, CELSIUS® will be introduced to the more than three million members of Mudder Nation and we’re certain that Tough Mudder fans will choose to incorporate the brand into their extraordinary lifestyles.”

“CELSIUS® is an excellent fit to be the Presenting Sponsor of the Tough Mudder Challenge Series as they too encourage their followers to be Tougher Together, live courageously and achieve personal goals, all while having fun,” said Will Dean, Founder and CEO of Tough Mudder.  “CELSIUS® exudes the same drive for innovation, level of excellence and unstoppable growth, as Tough Mudder. With their ever increasing brand visibility, and continued flourishing following, we look forward to a long and successful partnership.”

Tough Mudder is a brand built on teamwork, courage, personal accomplishment and fun. Last year, CELSIUS® was tested for receptivity as a Tough Mudder Local Sponsor in ten cities. It was embraced by participants and organizers alike because it speaks to the spirit of Tough Mudder, given CELSIUS®’ “Live Fit” brand tagline. CELSIUS® provided samples pre-event, delivering delicious, and thermogenic energy to accelerate participants’ performance levels to help endure a series of demanding obstacle courses that test strength, grit and stamina.

“We couldn’t think of a better partnership investment between two fast-growing and forward-thinking health and fitness brands. We love the brand association in the minds of our target demographic. CELSIUS® has shown significant growth more recently, particularly with our brand repositioning and new line launches last year. We are an award-winning, front runner in our category and Tough Mudder is a world-wide winner of a brand,” said Vanessa Walker, Executive Vice President, Marketing and Innovation. “This partnership provides CELSIUS® with a strategic marketing initiative both with the experimental on-site aspect and with our retailer partners across the fitness, military, e-commerce and traditional channels.”

Challenge Series participants will have the choice of sampling original and natural sparkling flavors of CELSIUS®: Cucumber Lime, Grapefruit, Orange, Grape Rush, Watermelon, Wild Berry, Orange Pomegranate, Cola - and two non-carbonated flavors – Peach Mango and Raspberry Acai. CELSIUS® is available in 12oz cans and is non-GMO, gluten free, Kosher, Vegan-Accepted, contains 100% of seven essential vitamins with no aspartame or high fructose corn syrup and no artificial preservatives or flavors.

Mudders who participate in Toughest Mudder and World’s Toughest Mudder, will also be introduced to CELSIUS HEAT™, the thermogenic, trainer-grade pre-workout packed with 300mg and 2,000mg of L-citrulline. CELSIUS HEAT™ comes in 16oz cans and is geared towards serious fitness consumers, trainers, athletes and military personnel who are interested in products that will take their training to the next level. Its carbonated line consists of Inferno Punch, Cherry Lime, Blueberry Pomegranate, Strawberry Dragonfruit, Tangerine Grapefruit and the two newest additions, Apple Jack’d and Orangesicle.

Registration and spectator tickets are available for all Tough Mudder 2018 events. For more information, visit www.toughmudder.com.  Visit the CELSIUS® corporate website at www.CELSIUSHoldingsInc.com to learn more, or the branded websites:  www.CELSIUS.com and www.CELSIUSHEAT.com.

# # #

ABOUT TOUGH MUDDER, INC.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World's Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, South Africa, Australia and New Zealand through its partnerships with IMG, Seroja, Invictus Events and Entertainment, and Sports Media and Entertainment 360 (SME360). The company's content arm provides the more than 7.6 million engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include CELSIUS, Merrell, KILL CLIFF, Guinness, Samsung, Lucozade Sport, Toyo Tires, Kingstone Press, Black Tower Wines, TREK, Strandgut, Snap and Live Stream. 

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

CELSIUS HOLDINGS GAINS NATIONWIDE PLACEMENT AUTHORIZATION FOR ITS CELSIUS HEAT™ LINE, AT CONVENIENCE RETAILER 7-ELEVEN; OFFICIALLY EXPANDS AVAILABILITY INTO THE CONVENIENCE STORE CHANNEL

With over $2 million in retail sales inside the first year, high consumer acceptance, and proven next level formula, CELSIUS HEAT™ secures placement at trend forward convenience stores

BOCA RATON, FL (FEBRUARY 13, 2018) – Celsius Holdings, Inc. (Nasdaq: CELH), makers of the leading global fitness drink, CELSIUS®, today announced that CELSIUS HEAT™ is now available for purchase by franchisee and corporate 7-Eleven stores nationwide.  Two flavors are available, Cherry Lime and Strawberry Dragonfruit.  The later of the two, Strawberry Dragonfruit is offered to 7-Eleven under the retailer’s “First, Best, and Only” program, offering the large national retailer an opportunity to sell a flavor not yet available at other convenience store retailers.

There are seven CELSIUS HEAT™ flavors, which made their debut in the fitness channel last May, where the brand was seeding the core demographic and supplying fitness channel customers prior to becoming available in the other channels of trade. Now, with three successful quarters behind it, CELSIUS HEAT™ enters the single serve cold vault in the energy drink section. With placement across more than 22 distribution centers nationally, major distributors and wholesalers are stocking the brand, so convenience retailers will be able to purchase the CELSIUS HEAT™ line, as well as the original CELSIUS® line, in an effort to bring true innovation into their energy and functional product sets. 

The thermogenic pre-workout drink in 16-oz cans is carbonated and packed with 2,000mg of L-citrulline, a known vasodilator, aiding in faster delivery of nutrients, and an increase of 100mg of caffeine to the original CELSIUS® flagship line, which is available in a smaller, 12oz cans. Like the original CELSIUS® product, CELSIUS HEAT™ is also a dietary supplement that contains the proprietary thermogenic formula MetaPlus®, proven to accelerate metabolism, boost energy and burn body fat when combined with exercise.

Since its initial launch in the fitness channel in March 2017, CELSIUS HEAT™ has far surpassed the Company's sales goals and became an instant hit with the more serious fitness consumers, trainers, athletes and military personnel, who are interested in consuming products to take their training to the next level. The delicious, functional pre-workout drink has achieved widespread, multi-channel availability through key regional distribution partners and wholesalers. 

According to John Fieldly, Celsius Holdings' Interim CEO and CFO, "CELSIUS HEAT™ generated more than $2 million in retail sales in just nine months, an accomplishment we’re extremely proud of, given few new product launches come close to those figures in the first three years. The new line represents the continued commitment Celsius Holdings, Inc. has to product innovation.  We’re aimed to meet consumers’ needs, driving momentum at the trade level and adding new, future revenue streams to our product portfolio."

Platinum recording artist and workout enthusiast, Flo Rida, was the initial face of CELSIUS HEAT™'s "Proven" campaign, which launched in an outdoor advertising series in Dallas, Miami, Charlotte and Minnesota. Flo Rida is also Chief Ambassador of the HEAT Elite™, a select group of high performance individuals who excel at athletic performance and represent CELIUS HEAT™ through their commitment to healthy, energized workouts that take them to a new level of fitness. With its "Proven" ad campaign and HEAT Elite ™ ambassadors, the Company is giving a powerful push behind the line.

"At this point last year, CELSIUS HEAT™ was about to be introduced. It's remarkable to have seven flavors placed in five channels of trade in less than one year.  It’s a nod to the consumer’s demanding healthier brands that truly function. It has also been exciting to see our distribution partners’ acceptance of the new line, given this is an incredibly competitive category," said Vanessa Walker, Executive Vice President of Marketing and Innovation at Celsius Holdings. "Our success is based on higher quality innovation and creating the next level of energy or fitness drinks. We’re simply making the best possible tasting fitness drink on the market today."

Notably, CELSIUS HEAT™ seized Beverage Industry's "Innovations of the Year for 2017" award in December for the energy drink category. It was recognized as a beverage that is driving innovation based on its unique characteristics and ability to fill a need within the beverage market. Celsius Holdings, whose common stock is traded on Nasdaq (CELH), was recently named to the 2018 Beverage Stock Watch List as one of the "Top Beverage Companies for 2018" by Institutional Analysts, Inc., an independent investment research firm that helps investors search for the "next big thing."

# # #

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

Celsius Holdings, Inc. Expands Product Distribution to Norway

BCAA Recovery Drink to Debut in Finland and Sweden

BOCA RATON, FL – February 8, 2018 – (Nasdaq: CELH) Celsius Holdings, Inc., maker of the leading global fitness drink, CELSIUS®, today announced it has successfully begun distribution of its product line in Norway through its Nordic distribution partner, Func Food. Additionally, this March, Celsius will be introducing a branch-chained amino acids (BCAA) drink to the Finland and Sweden markets.

"Expanding to Norway leverages our Nordic distributor’s operations and capitalizes on the equity of the CELSIUS® brand and its phenomenal success in the Nordic region.  This move significantly broadens the availability of CELSIUS®,” said John Fieldly, Interim [President and] Chief Executive Officer and Chief Financial Officer. “Early sales reporting indicates we are off to a strong start with initial placements seeded in fitness locations. Func Foods is making plans for entry into additional distribution channels in the coming months, capitalizing on the geographic proximity to its existing business and strong brand equity that we have already established in Sweden.”

In early January 2018, under the CELSIUS® brand name, our Nordic distribution partner Func Foods successfully launched five flavors to select fitness channel customers in Norway. Plans are to expand the distribution to other select channels of trade including online, specialty, convenience and grocery. 

In addition to expanding distribution into Norway, the Company is also announcing the imminent debut of a new product for the Nordic region. "Product innovation is the foundation to Celsius Holdings’ strategy and future growth,” continued Fieldly.  “We developed a BCAA product as an extension to our core line as it further reinforces our position as a fitness drink leader, targeting both high-performance athletes and fitness enthusiasts.” 

“This innovative ‘CELSIUS BCAA™’ recovery drink is a perfect pairing to our proprietary MetaPlus® Blend line, which is a clinically proven, pre-workout thermogenic.  Together, the two are a pre and post fitness solution for any consumer, and, for the Celsius Holding’s portfolio, this new addition furthers the mission to create science based, proprietary and innovative offerings,” Fieldly stated.

“With the new offering, Celsius Holdings is bringing the essential amino acids of BCAAs to the masses in a delicious, healthy option that is on trend for today’s Nordic fitness consumer. Key to the debut of the new line is the name, “CELSIUS BCAA™,” as it borrows the equity of the line originally launched in Sweden in 2009. The CELSIUS® brand name has become synonymous with customers and consumers as the nation’s leading fitness drink. “Consumers in the Nordic region have a heightened awareness regarding BCAAs as a post workout thermogenic and the amino acids ability to metabolize directly into one’s blood stream.  The extension of a new CELSIUS® branded CELSIUS BCAA™ option is a logical next step in the evolution of our product lines and we are eagerly waiting to see the results,” said Fieldly.  

These essential amino acids have been identified for their ability to activate muscle building processes in the body and reduce muscle breakdown throughout resting periods.  These qualities are highly attractive for consumers with frequent workout regimens. Scientific studies* indicate the greatest effect from BCAAs is with the consumption of six to eight grams per serving.  The new CELSIUS BCAA™ product line will offer seven grams of BCAA per serving, and comes in three refreshing flavors: Wild Strawberry, Passionfruit and non-caffeinated Elderberry, all relevant flavors in the Nordic region.

The carbonated beverages, packaged in sleek 330-ml cans with seven grams of vegan 4:1:1 BCAAs, will include 180mg of caffeine in the Wild Strawberry and Passionfruit flavors, while offering the first of any CELSIUS branded drinks to be non-caffeinated, in the Elderberry option. Initial distribution of the CELSIUS BCAA™ product will commence with the company’s Fitness channels in the first quarter of 2018. The Company plans to expand to its retail channel availability shortly thereafter.

*https://www.ncbi.nlm.nih.gov/pubmed/15930468

*https://www.ncbi.nlm.nih.gov/pubmed/10720160

*https://www.ncbi.nlm.nih.gov/pubmed/27053525

# # #

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

CELSIUS HOLDINGS, INC., ONE OF THE BEVERAGE INDUSTRY’S FASTEST GROWING COMPANIES, EXTENDS ITS TRAINER-GRADE PRE-WORKOUT CELSIUS HEAT LINE

WITH TWO UNIQUE NEW FLAVORS

Record-breaking year one sales, along with rapid, multi-channel acceptance, pave way for CELSIUS HEAT™ Apple Jack’d and Orangesicle introductions

BOCA RATON, FL (January 16, 2018) – Celsius Holdings, Inc. (Nasdaq: CELH), makers of the leading global fitness drink, CELSIUS®, today announced that it is adding two new flavors, Apple Jack’d and Orangesicle, to its award-winning, trainer-grade CELSIUS HEAT™ line. This brings the CELSIUS HEAT™ product line to seven flavors, nearing a complete shelf lineup of eight different facings at retail. The thermogenic pre-workout drink in 16-oz cans is carbonated and packed with 2,000mg of L-citrulline and 300mg of caffeine. Like flagship brand CELSIUS®, CELSIUS HEAT™ is also a dietary supplement that contains the proprietary thermogenic MetaPlus® formula, proven to accelerate metabolism, boost energy and burn body fat when combined with exercise.

Since its initial launch in the fitness channel in March 2017, CELSIUS HEAT™ has far surpassed the Company’s sales goals and became an instant hit with the more serious fitness consumers, trainers, athletes and military personnel, who are interested in consuming products to take their training to the next level. In short order, the delicious, functional pre-workout drink has achieved widespread, multi-channel distribution in leading gyms, vitamin/specialty stores, convenience stores, e-commerce websites and military exchange retailers. These include 24 Hour Fitness, Gold’s Gym, The Vitamin Shoppe, GNC, and bodybuilding.com, the world’s largest online fitness store.

According to John Fieldly, Celsius Holdings’s Interim CEO and CFO, “2017 was an unprecedented year of growth for our business thanks in part to an incredible launch of our CELSIUS HEAT™ line. CELSIUS HEAT™ generated more than $2M in retail sales in just nine months, which is astounding considering that few new products come close to that in years one - three. With our unwavering commitment to quality and continuous innovation, there’s no end in sight for CELSIUS HEAT™’s stellar performance. These new flavors represent the continued product innovation that meets the needs of consumers, driving momentum at the trade level and taking our business to new heights.

This March, Apple Jack’d and Orangesicle CELSIUS HEAT™ flavors will debut at the 2018 Arnold Sports Festival before CELSIUS HEAT™’s primary demographic of athletic trainers, body builders, endurance athletes and gym goers. The “Arnold” is the world’s largest multi-sport fitness weekend, co-promoted by legendary bodybuilder and film star Arnold Schwarzenegger. About 200,000 sports fans are expected to attend the event to watch more than 20,000 elite athletes compete in 75+ activities. CELSIUS HEAT™ will have a strong presence there, sampling and highlighting its new flavors.”

The Arnold debut builds on our successful strategy of introducing Strawberry Dragonfruit and Tangerine Grapefruit CELSIUS HEAT™ flavors last September at the Mr. Olympia Fitness & Performance Expo, an international bodybuilding competition that is held annually by the International Federation of BodyBuilding & Fitness. Platinum recording artist and workout enthusiast, Flo Rida, was the initial face of CELSIUS HEAT™’s “Proven” ad campaign at the event. Flo Rida is also Chief Ambassador of the HEAT Elite™, a select group of high performance individuals who excel at athletic performance and represent CELIUS HEAT™ through their commitment to healthy, energized workouts that take them to a new level of fitness.  With its “Proven” ad campaign and HEAT Elite ™ambassadors, the Company is giving a powerful push behind the line.

“At this point last year, CELSIUS HEAT™ wasn’t even on the market. There is so much demand at both the trade and consumer levels that the excitement and success has supported the creation of two additional SKUs and now two more since the initial three launched second quarter last year. It’s remarkable to have seven flavors placed in trade locations in less than one year given this is such a competitive category,” said Vanessa Walker, Executive Vice President of Sales and Marketing at Celsius Holdings. “Our success is based on higher quality innovation involving a clinically proven formula, an extensive multi-channel distribution system, and simply making the best possible tasting fitness drink on the market today.”

The Company’s innovation and excellence have been recognized with more than 20 international awards. Most notably, CELSIUS HEAT™ seized Beverage Industry's “Innovations of the Year for 2017” award in the energy drink category. It was recognized as a beverage that is driving innovation based on its unique characteristics and ability to fill a need within the beverage market. Celsius holdings, whose common stock is is traded on Nasdaq, was recently named to the 2018 Beverage Stock Watch List as one of the “Top Beverage Companies for 2018” by Institutional Analysts, Inc., an independent investment research firm that helps investors search for the “next big thing.”

# # #

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of three beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. CELSIUS®'s Natural Line is naturally caffeinated and naturally sweetened and is available in six refreshing sparkling and non-sparkling flavors.

New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine over CELSIUS®’s other two lines, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of CELSIUS®- versus the Original and Natural lines - which are sold in smaller cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS products, CELSIUS HEAT™ is a thermogenic and is an ideal pre-workout drink that targets professional trainers, competitive athletes, the military and first responders.

CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally at fitness clubs, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many more.

*CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information, please visit www.celsiusholdingsinc.com.

For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition

and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Investor Relations:

Cameron Donahue

(651) 653-1854

cameron@haydenir.com

Media Inquiries:

Vanessa Walker

Vwalker@celsius.com 

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