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Zoup! Launches Certified Organic Chicken & Veggie Broth
New Super-Premium Broth is Made with Clean Ingredients and Bursting with Homemade Flavor
Southfield, MI – Zoup! Good, Really Good™ Broth, which has been breaking the boundaries of taste on retail shelves, is introducing two USDA certified organic broths to its premium lineup. Created by a 20+ year soup industry veteran and made using restaurant-quality cooking methods and standards, the new organic broths are kettle cooked in small batches using the freshest and finest organic ingredients.
Available in chicken and veggie varieties, each possesses a richness not often found in premade broth. The organic chicken broth is complex, yet balanced, with a comforting chicken flavor, while the organic veggie broth is 100% vegan and features savory notes of roasted vegetables. The broths are also low in calories, paleo-friendly/zero-carbs, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat. Each serve as a perfect base for hearty soups, casseroles, rice or grain dishes.
Shared Zoup!’s founder and CEO Eric Ersher, “When we first created Zoup! Good, Really Good™ Broth five years ago, our goal was to develop a better-tasting broth that was good enough to drink. We refined the recipe and proudly brought to market a retail broth that offered the taste and quality we felt people deserved. Adding organic varieties to our current lineup of clean-label offerings was a natural next step for us, and the simple ingredients and homemade flavor of these new broths make them unlike anything else you’ll find on grocery store shelves.”
The differentiated products are packaged in 31 fl oz glass jars to showcase the broth’s rich and full-bodied flavor. Zoup! Good, Really Good™ Certified Organic Chicken and Veggie Broths will be sold at all Sprouts Farmers Market locations this fall and are currently available for retailers nationwide to carry. The SRP is $7.99 per jar.
About Zoup! Fresh Soup Company Zoup! got its start in the soup business as a fast-casual franchise chain of restaurants. The family-friendly locations serve award-winning soups year-round at nearly 100 locations across the U.S. and Canada. Interested in leveraging their industry experience and bringing restaurant quality taste to the retail market, partners Eric Ersher and the Zoup! team set out to create a super-premium broth lineup that was good enough to drink. Made with clean ingredients and featuring homemade taste, Zoup! Good, Really Good™ Broth will be available in over 6,000 retail locations nationwide this fall, including Sprouts, Walmart, Hannaford, HEB, Weis, Raley’s, Albertsons, The Fresh Market, Giant, Kroger, Rouse’s, Gelson’s, Central Market, Giant Eagle, Fresh Thyme, Safeway and online. For more information, visit www.zoupbroth.com. For more information, visit www.zoupbroth.com.